---
title: "Collagen Shots — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/collagen-shots"
last_updated: "2026-08-10T14:23:14.025Z"
locale: en
meta:
description: "Niche score 36/100 · £44K/yr market · 39K searches/yr · £9.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £44K/yr market · 39K searches/yr · £9.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Collagen Shots — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **collagen shots**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 1Conversion 95Competition 16Returns 100Price range 50Avg price 29Brand share 0Review moat 24Quality gap 72
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£2.60–£27.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.43**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,484.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£44K**
£44K/yr · 39K searches
**Growth**
**Bad****-47.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, collagen shots is a £44K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **collagen shots market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£38K–£47K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Absolute Collagen52% - OGX36% - L'Oreal Paris10% - LUSETA2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/collagen-shots/trend)
## **Top collagen shots search terms**
- **collagen shampoo and conditioner**15K/yr-37.2%7.4% conv. - **collagen shampoo**12K/yr-46.6%9.9% conv. - **absolute collagen shampoo**8K/yr-45.1%17.2% conv. - **absolute collagen shampoo and conditioner**4K/yr-78.8%16.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/collagen-shots/search-terms)
## **Top collagen shots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£9K30%£13K40%£18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Absolute Collagen - Thickening Collagen Complex Shampoo and Conditioner Set 500ml - For Thin & Fine Hair - Strengthen Nourish and Volumise - Boost Shine - Fight Signs of Hair Ageing - Paraben Free**Absolute Collagen**£27.31**4.3★602 rev](https://www.amazon.co.uk/dp/B0B1JGHKDN) [2**OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml**OGX**£3.38**4.4★24,613 rev](https://www.amazon.co.uk/dp/B00MXZJ362) [3**Absolute Collagen Thickening Shampoo Hair Thickening Products for Women with Thin & Fine Hair Nourishing & Cleansing Collagen Shampoo 250ml**Absolute Collagen**£13.73**4.2★314 rev](https://www.amazon.co.uk/dp/B09WVWCVSB) [4**OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary**OGX**£3.39**4.5★15,627 rev](https://www.amazon.co.uk/dp/B00MXZ66VM) [5**OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)**OGX**£5.34**4.4★24,613 rev](https://www.amazon.co.uk/dp/B09DDRD2PQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml**L'Oreal Paris**£6.00**54 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLYG1M1) [**LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml**L'Oreal Paris**£5.39**73 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLYNKZ9) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml**L'Oreal Paris**£4.42**74 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLY3BHC) [**Absolute Collagen - Thickening Collagen Complex Shampoo and Conditioner Set 500ml - For Thin & Fine Hair - Strengthen Nourish and Volumise - Boost Shine - Fight Signs of Hair Ageing - Paraben Free**Absolute Collagen**£27.31**602 rev4y ago](https://www.amazon.co.uk/dp/B0B1JGHKDN) [**Absolute Collagen - Thickening Collagen Complex Shampoo and Conditioner Set 50ml each For Thin & Fine Hair Strengthen Nourish and Volumise Boost Shine Fight Signs of Hair Ageing Paraben Free**Absolute Collagen**£14.09**60 rev4y ago](https://www.amazon.co.uk/dp/B0FKTGX196)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary**OGX**£3.39**4.5★**▲ 201%**](https://www.amazon.co.uk/dp/B00MXZ66VM) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml**L'Oreal Paris**£6.00**4.4★**▲ 111%**](https://www.amazon.co.uk/dp/B0FXLYG1M1) [**LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml**L'Oreal Paris**£5.39**4.3★**▲ 57%**](https://www.amazon.co.uk/dp/B0FXLYNKZ9) [**LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml**L'Oreal Paris**£4.42**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B0FXLY3BHC) [**OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)**OGX**£5.34**4.4★**▲ 12%**](https://www.amazon.co.uk/dp/B09DDRD2PQ)
**~~View all trending →~~**
## **What buyers say about collagen shots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“It smells fresh”*
**Quality-Overall**12%
*“Excellent product”*
**Soft Feel**10%
*“My hair felt softer”*
**Hair Growth**8%
*“does improve the health of your hair”*
**Value For Money**8%
*“reasonable price”*
**Suitability Straight Hair**7%
*“Great for fine hair”*
**Hair Styling**5%
*“softness to really fine hair”*
**Thickness**4%
*“Definitely feels thicker”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Lather**3%
*“It lathers well”*
### **What buyers complain about **
**Hair Related**12%
*“Hair problem”*
**Value For Money**10%
*“many are very expensive”*
**Suitability Short Hair**6%
*“Did not make any difference to my hair”*
**Moist/Dry**6%
*“Leaves my hair dry”*
**Smell**5%
*“Didnt suit me didnt like smell either”*
**Suitability Straight Hair**5%
*“it is not helping any kind of hair thickening or hair lost in am using this shampoo over year now”*
**Oily/Greasy**4%
*“My hair now gets greasy”*
**Allergies**4%
*“Will not buy again makes my scalp itch”*
**Thickness**4%
*“It feels thicker”*
**Functionality-Overall**4%
*“It doesnt perform as described”*
### **Top return reasons **
**Leak-Proof**44%
**Oily/Greasy**22%
**Suitability Dry Skin**11%
**Size-Overall**11%
**Functionality-Overall**11%
## **Common questions**
- **Is collagen shots profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the collagen shots niche?**
- 4 brands and 48 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in collagen shots?**
- Top complaints mined from reviews: Hair Related, Value For Money, Suitability Short Hair. The return rate is 0.1%.
- **When does demand for collagen shots peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the collagen shots niche?**
- Listings span £2.60–£27.31; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 6,484 reviews — the moat a new listing must climb.
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