---
title: "Coelho Ph Adjusting Lipstick — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coelho-ph-adjusting-lipstick"
last_updated: "2026-08-10T16:39:01.412Z"
locale: en
meta:
description: "Niche score 51/100 · £23K/yr market · 40K searches/yr · £8.37 avg price. Soft demand (-94.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £23K/yr market · 40K searches/yr · £8.37 avg price. Soft demand (-94.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coelho Ph Adjusting Lipstick — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **coelho ph adjusting lipstick**
**Worth a look**
Shows low returns (0.1%), but soft demand (-94.5% this quarter) keeps it on the watch list.
Market size 6Growth 0Conversion 75Competition 55Returns 100Price range 14Avg price 23Brand share 76Review moat 99Quality gap 98
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****21.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.37**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.16–£16.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£23K**
£23K/yr · 40K searches
**Growth**
**Bad****-94.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, coelho ph adjusting lipstick is a £23K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coelho ph adjusting lipstick market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£21K–£25K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#795**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **91%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **10 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **
**Sellers**
**23**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 99%
**Open market**
**35%**
- Yabzfal20% - coellyo lip14% - vokkrv11% - JusttMee7% - Natwo7% - Wenchrisdt6%
## **Demand**
Weekly Amazon search volume, last 15 weeks — -94.5% search growth over the last 90 days.
4K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/coelho-ph-adjusting-lipstick/trend)
## **Top coelho ph adjusting lipstick search terms**
- **coellyo true tone ph adjusting lipstick**13K/yr-91.3%10.1% conv. - **coelho ph adjusting lipstick**14K/yr-97.0%2.0% conv. - **coellyo lipstick**4K/yr-90.4%8.9% conv. - **coello lipstick**4K/yr-95.4%6.1% conv. - **coellyo lipstick reviews**2K/yr-95.7%7.9% conv. - **coelho lipstick**4K/yr-97.7%7.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/coelho-ph-adjusting-lipstick/search-terms)
## **Top coelho ph adjusting lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9318%£2K12%£3K16%£4K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Color Changing Lipstick 2026 New Transferproof pH Adjusting Lipstick for Mature Women Long-Lasting Moisturizing Clear Lip Stick Changes Color**coellyo lip**£12.58**1.7★3 rev](https://www.amazon.co.uk/dp/B0GVY8TGMX) [2**True Ph Tone Adjusting Lipstick 2026 New Lipstick PH Adjusting Lipsticks Clear to Pink with Gold Foil Moisturizing Lip Balm for Mature Women (2PC)**Yabzfal**£6.30**4.2★19 rev](https://www.amazon.co.uk/dp/B0GS562HGL) [3**Coellyo Lipstick Coellyo Truetone - PH Adjusting Lipsticks PH Lipstick Colour Changing Colour Changing Lipsticks Clear to Pink with Gold Foil Moisturizing Lip Balm for Mature Women (1PC)**vokkrv**£4.60**3.5★93 rev](https://www.amazon.co.uk/dp/B0GPWBXW7V) [4**Colour Changing Lipstick PH Adjusting Lipstick for Young & Old Women Long Lasting Moisturizing Clear Lip Stick**JusttMee**£6.99**4.4★90 rev](https://www.amazon.co.uk/dp/B0G6CRL1F1) [5**2PCS Colour Changing Lipsticks**Yabzfal**£6.79**3.3★13 rev](https://www.amazon.co.uk/dp/B0GSPQNW86)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**kivora Signature Lipstick 2026 True Tone ph Adjusting Lipstick Clear to Pink with Gold Foil Long Lasting 24 Hours Moisturizing for Women (2 pc)**kyno**£16.50**10 rev1mo ago](https://www.amazon.co.uk/dp/B0GSRCYLWK) [**Coelho Ph Adjusting Lipstick New Kivora Upgraded Color Changing Lipstick for Women Long-Lasting Moisture and Hydration Enhances Shine Flattering on All Women**Coelho**£5.74**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1G27558) [**Coelho Lipstick ph Adjusting Colour Changing Lipsticks Clear to Pink with Gold Foil Deeply Hydrating Transfer Proof Long Lasting Personalized Lip Tint for Older Women (1pcs)**Coelho Lipstick**£9.78**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GXFCQ8WD) [**Lipstick PH Adjusting Lipsticks PH Lipstick Colour Changing Colour Changing Lipsticks Clear to Pink with Gold Foil Moisturizing Lip Balm for Mature Women (2PC)**Xiaoguanlai**£7.60**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GTLD49MN) [**Color Changing Lipstick 2026 New Transferproof pH Adjusting Lipstick for Mature Women Long-Lasting Moisturizing Clear Lip Stick Changes Color**coellyo lip**£12.58**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GVY8TGMX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lipstick PH Adjusting Lipsticks PH Lipstick Colour Changing Colour Changing Lipsticks Clear to Pink with Gold Foil Moisturizing Lip Balm for Mature Women (2PC)**Xiaoguanlai**£7.60**2.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GTLD49MN) [**Colour Changing Lipstick PH Adjusting Lipstick for Mature Women Clear to Pink with Gold Foil Long Lasting 24H Moisturizing Lip Balm Glossy Shine Lip Gloss**Generic**£8.22**4.4★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GVH859W5) [**Kivora Lipstick 2PCS PH Adjusting Lipstick Kivora Signature Lipsticks Colour Changing Lip stick PH Lip sticks Long Lasting 24 Hours with Gold Foil Glossy Shine Lip Gloss Deep Nourishment**Natwo**£9.37**3.1★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GTZFSQST) [**Coelho Lipstick ph Adjusting Colour Changing Lipsticks Clear to Pink with Gold Foil Deeply Hydrating Transfer Proof Long Lasting Personalized Lip Tint for Older Women (1pcs)**Coelho Lipstick**£9.78**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GXFCQ8WD) [**Kivora Signature Lipstick Kivora Colour Changing Lipstick PH Adjusting Lipsticks Mature Women SelfAdjusting Lipsticks Honey Colours Long Lasting Lip stick for Older Women and Young Women (2PC)**Moqipifa**£8.05**3.3★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GSK37RLG)
**~~View all trending →~~**
## **What buyers say about coelho ph adjusting lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“bright colour”*
**Moist/Dry**12%
*“Very moisturising”*
**Quality-Overall**9%
*“Very good product I like the colour it changes my lips”*
**Soft Feel**8%
*“Feels nice and smooth”*
**Value For Money**7%
*“Worth buying”*
**Advertised Vs Actual Product**6%
*“Does exactly what it says”*
**Ease Of Application**4%
*“Feels very nice when applied”*
**Brightness/Shine/Glow**2%
*“Nice and shiny and colours well”*
**Durability**1%
*“is quite long last”*
**Suitability Combination Skin**1%
*“However - its remarkable - the shade it has turned to on application is perfect for my skin tone - its smooth and glides on and my lips feel moisturised and are a lovely colour - how long lasting it is, I cant say,”*
### **What buyers complain about **
**Color**29%
*“Horrible colour”*
**Durability**16%
*“Not as long lasting as predicted/advertised”*
**Moist/Dry**9%
*“could improve in terms of moisturising”*
**Functionality-Overall**5%
*“Did not work”*
**Value For Money**4%
*“The product looks expensive”*
**Quality-Overall**2%
*“Not as good as advertised”*
**Natural Resource Wastage**1%
*“Waste of money”*
**Skin Health**1%
*“Bleeds into skin”*
**Advertised Vs Actual Product**1%
*“Not as advertised”*
**Side Effects**1%
*“Within a few minutes of applying it my lips started stinging as if they were burning”*
### **Top return reasons **
**Color**38%
**Advertised Vs Actual Product**14%
**Functionality-Overall**13%
**Durability**9%
**Moist/Dry**4%
**Quality-Overall**4%
**Smell**3%
**Stain Resistance**3%
**Color Fading/Discoloration**3%
**Product Condition**3%
## **Common questions**
- **Is coelho ph adjusting lipstick profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 23 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -94.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the coelho ph adjusting lipstick niche?**
- 19 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in coelho ph adjusting lipstick?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.1%.
- **What does it cost to enter the coelho ph adjusting lipstick niche?**
- Listings span £4.16–£16.72; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.
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