---
title: "Coconut Shampoo — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coconut-shampoo"
last_updated: "2026-08-07T17:05:00.901Z"
locale: en
meta:
description: "Niche score 35/100 · £33K/yr market · 55K searches/yr · £10.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £33K/yr market · 55K searches/yr · £10.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Shampoo — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 25Conversion 66Competition 17Returns 100Price range 22Avg price 34Brand share 0Review moat 67Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****815.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.09**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.66–£17.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£33K**
£33K/yr · 55K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coconut shampoo is a £33K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut shampoo market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£40K–£50K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#1,235**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **23%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Palmer's93% - Epished5% - Generic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
5K4KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/coconut-shampoo/trend)
## **Top coconut shampoo search terms**
- **palmers shampoo**17K/yr+11.2%3.3% conv. - **palmers shampoo and conditioner**21K/yr-15.0%4.9% conv. - **palmers conditioner**6K/yr+5.7%2.6% conv. - **palmers coconut shampoo**7K/yr+9.2%4.3% conv. - **palmers hair**4K/yr+5.1%3.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/coconut-shampoo/search-terms)
## **Top coconut shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Coconut Oil Formula Moisture Boost Hair Care Set**Palmer's**£15.39**4.4★103 rev](https://www.amazon.co.uk/dp/B0B1N5YKFN) [2**Palmers/Length Retention - Cocoa Butter Formula/Shampoo & Conditioner/Deal (Pack of 1)**Palmer's**£11.45**4.1★53 rev](https://www.amazon.co.uk/dp/B0BHTLX2DR) [3**Palmers/Olive Oil Formula Smoothing/Shampoo & Conditioner/Deal (Pack of 1)**Palmer's**£11.23**4.2★38 rev](https://www.amazon.co.uk/dp/B0B9L68674) [4**Palmers Coconut Oil Formula Coconut Oil Shampoo 400ml 3 Pack**Palmer's**£15.43**4.6★3,525 rev](https://www.amazon.co.uk/dp/B01IA9ATTY) [5**Palmers Coconut Oil Formula Moisture Boost Shampoo 400 ml 1.0 Count Hydrating Haircare Set for Dry Damaged Hair Sulfate-Free Formula with Coconut Oil and Vitamin E**Epished**£8.98**0.0★0 rev](https://www.amazon.co.uk/dp/B0FZWJT9WN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Palmers Coconut Oil Formula Moisture Boost Shampoo 400 ml 1.0 Count Hydrating Haircare Set for Dry Damaged Hair Sulfate-Free Formula with Coconut Oil and Vitamin E**Epished**£8.98**0 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWJT9WN) [**Coconut Oil Leave-in Conditioner for Unisex - 8.5 oz Conditioner - (Pack of 2)**Generic**£11.59**56 rev1y ago](https://www.amazon.co.uk/dp/B0DP5QX1KB) [**Palmers/Length Retention - Cocoa Butter Formula/Shampoo & Conditioner/Deal (Pack of 1)**Palmer's**£11.45**53 rev3y ago](https://www.amazon.co.uk/dp/B0BHTLX2DR) [**Palmers/Olive Oil Formula Smoothing/Shampoo & Conditioner/Deal (Pack of 1)**Palmer's**£11.23**38 rev3y ago](https://www.amazon.co.uk/dp/B0B9L68674) [**palmers coconut oil formula conditioner 400ml moisture boost**Palmer's**£5.22**1,277 rev3y ago](https://www.amazon.co.uk/dp/B08Z2SD5H2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Palmers/Olive Oil Formula Smoothing/Shampoo & Conditioner/Deal (Pack of 1)**Palmer's**£11.23**4.2★**▲ 305%**](https://www.amazon.co.uk/dp/B0B9L68674) [**Palmers Coconut Oil Formula Moisture Boost Shampoo 400 ml 1.0 Count Hydrating Haircare Set for Dry Damaged Hair Sulfate-Free Formula with Coconut Oil and Vitamin E**Epished**£8.98**0.0★**▲ 253%**](https://www.amazon.co.uk/dp/B0FZWJT9WN) [**Palmers Coconut Oil Formula Moisture Boost Hair Care Set**Palmer's**£15.39**4.4★**▲ 44%**](https://www.amazon.co.uk/dp/B0B1N5YKFN) [**Palmers coconut oil formula moisture gro shining hairdress 250g**Palmer's**£7.59**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B00MRX77EU) [**Palmers Coconut Oil Formula Coconut Oil Shampoo 400ml 3 Pack**Palmer's**£15.43**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B01IA9ATTY)
**~~View all trending →~~**
## **What buyers say about coconut shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“The cream is so nice for my hair, it makes my hair shiny and smells nice”*
**Quality-Overall**18%
*“Absolutely brilliant shampoo”*
**Moist/Dry**8%
*“It grows my Afro hair and a good skin moisture for me and ex husband”*
**Suitability Straight Hair**8%
*“I have very long fine hair on the dry side”*
**Hair Growth**8%
*“It grows my Afro hair and a good skin moisture for me and ex husband”*
**Hair Removal**5%
*“This is a must buy product if you want to repair damage hair”*
**Ease Of Use**5%
*“Easy to open”*
**Hair Styling**4%
*“Just what I needed to finish of my curls after washing”*
**Ease Of Cleaning**3%
*“Clean, simple, and professional”*
**Advertised Vs Actual Product**3%
*“As expected”*
### **What buyers complain about **
**Value For Money**37%
*“Could be cheaper”*
**Oily/Greasy**20%
*“Haven't used much up to now use sparely as it is very greasey”*
**Smell**10%
*“it smells Devine the coconut smell lingers for a couple of days”*
**Advertised Vs Actual Product**7%
*“Its too small and false advertisement”*
**Size-Overall**7%
*“Its too small”*
### **Top return reasons **
**Instructions/User Manual/Troubleshooting**100%
## **Common questions**
- **Is coconut shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the coconut shampoo niche?**
- 3 brands and 78 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coconut shampoo?**
- Top complaints mined from reviews: Value For Money, Oily/Greasy, Smell. The return rate is 0.1%.
- **When does demand for coconut shampoo peak?**
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the coconut shampoo niche?**
- Listings span £4.66–£17.84; the average listing price is £10.09 (sweet spot $15–$100). The average incumbent carries 815 reviews — the moat a new listing must climb.
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