---
title: "Reviews — coconut perfume - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coconut-perfume/reviews"
last_updated: "2026-08-10T17:14:24.285Z"
locale: en
meta:
  description: "Niche score 58/100 · £333K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £333K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — coconut perfume - Flapen"
---

# **coconut perfume**

**Worth a look**

Shows a sweet-spot price point ($21.65 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 56Conversion 44Competition 71Returns 88Price range 78Avg price 92Brand share 12Review moat 50Quality gap 55

**Avg price**

**Great****£21.65**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£5.70–£50.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+30.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£333K**

£333K/yr · 440K searches

**Review moat**

**Okay****1,538.35**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Reviews