---
title: "Coconut Perfume — £333K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coconut-perfume"
last_updated: "2026-08-10T16:11:09.689Z"
locale: en
meta:
description: "Niche score 58/100 · £333K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £333K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coconut Perfume — £333K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut perfume**
**Worth a look**
Shows a sweet-spot price point ($21.65 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 56Conversion 44Competition 71Returns 88Price range 78Avg price 92Brand share 12Review moat 50Quality gap 55
**Avg price**
**Great****£21.65**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£5.70–£50.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+30.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£333K**
£333K/yr · 440K searches
**Review moat**
**Okay****1,538.35**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coconut perfume is a £333K/yr Amazon United Kingdom market (440K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut perfume market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£271K–£325K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#318**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**3%**
- DKNY81% - Donna Karan7% - The Body Shop3% - MY PERFUMES3% - Elizabeth Arden2% - MrDalio1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — +30.0% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/coconut-perfume/trend)
## **Top coconut perfume search terms**
- **dkny perfume for women**161K/yr+21.1%3.8% conv. - **coconut perfume**42K/yr+82.5%1.9% conv. - **dkny**67K/yr+0.3%0.8% conv. - **dkny be delicious perfume**51K/yr+43.4%4.1% conv. - **coconut perfumes for women**13K/yr+98.5%2.7% conv. - **dkny women**19K/yr+4.8%1.3% conv. - **dkny perfume**23K/yr+11.9%2.6% conv. - **dkny coconut perfume**9K/yr+217.4%6.0% conv. - **be delicious dkny perfume**14K/yr+23.3%4.6% conv. - **dkny be delicious**10K/yr+14.4%3.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/coconut-perfume/search-terms)
## **Top coconut perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£13K8%£27K12%£40K16%£53K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DKNY Be Delicious Coconuts About Summer Eau de Toilette Perfume Spray For Women 1.7 Fl. Oz.**DKNY**£23.08**4.6★803 rev](https://www.amazon.co.uk/dp/B0C51TTWQK) [2**DKNY Women Eau de Toilette 100ml**DKNY**£28.45**4.8★1,382 rev](https://www.amazon.co.uk/dp/B0BS937BNF) [3**Dkny Be Delicious Fresh Blossom Eau de Parfum 50ml**DKNY**£19.14**4.7★686 rev](https://www.amazon.co.uk/dp/B01N4CSJ0W) [4**DKNY Be Delicious Eau De Parfum Spray - 100ml/3.4oz**Donna Karan**£50.25**4.8★99 rev](https://www.amazon.co.uk/dp/B08R63C7C2) [5**DKNY Women Eau de Toilette 30ml**DKNY**£16.80**4.8★1,382 rev](https://www.amazon.co.uk/dp/B0BS93GJDK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arabiyat Sugar Coconut Chiffon Eau de Parfum 100 ml | Unisex Luxury Fragrance for Men & Women | Gift Bag Included (No Box) | Made in UAE**MY PERFUMES**£14.95**13 rev2mo ago](https://www.amazon.co.uk/dp/B0H1DP59LS) [**Coconut Vanilla Body Spray for Women - All-Day Light Vanilla Perfume Body for Hair & Skin with Essential Oils**MrDalio**£5.70**37 rev7mo ago](https://www.amazon.co.uk/dp/B0G64N5XKY) [**DKNY Be Delicious Coconuts About Summer Eau de Toilette Perfume Spray For Women 1.7 Fl. Oz.**DKNY**£23.08**803 rev2y ago](https://www.amazon.co.uk/dp/B0C51TTWQK) [**DKNY Be Delicious Body Mist 250ml**DKNY**£14.14**1,915 rev2y ago](https://www.amazon.co.uk/dp/B0CB8V2LP4) [**Elizabeth Arden Green Tea Coconut Breeze Eau de Toilette Spray (100ml) Citrus Floral & Fruity Fragrance Luxury Perfume for Women**Elizabeth Arden**£9.50**500 rev2y ago](https://www.amazon.co.uk/dp/B0CTHXZWS4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arabiyat Sugar Coconut Chiffon Eau de Parfum 100 ml | Unisex Luxury Fragrance for Men & Women | Gift Bag Included (No Box) | Made in UAE**MY PERFUMES**£14.95**3.2★**▲ 208%**](https://www.amazon.co.uk/dp/B0H1DP59LS) [**Mens DKNY GIANTS - 3pk Black/White/Grey**DKNY**£16.11**4.3★**▲ 174%**](https://www.amazon.co.uk/dp/B09VY4W58K) [**Mens DKNY GIANTS - 3pk Black/White/Grey**DKNY**£16.00**4.3★**▲ 161%**](https://www.amazon.co.uk/dp/B09VY4Q4Q6) [**DKNY Scottsdale Mens Boxers Shorts Multipack | Pack Of 5 Cotton Boxers For Men | Breathable Trunks Cotton Fabric | Mens Underwear Trunks Black L**DKNY**£17.83**4.6★**▲ 154%**](https://www.amazon.co.uk/dp/B09W353VCH) [**Mens DKNY GIANTS - 3pk Black/White/Grey**DKNY**£15.95**4.3★**▲ 128%**](https://www.amazon.co.uk/dp/B09VY51P92)
**~~View all trending →~~**
## **What buyers say about coconut perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Beautiful Scent”*
**Quality-Overall**12%
*“Good quality arrived ontime will Buy again”*
**Value For Money**10%
*“Great Value”*
**Size-Overall**9%
*“fit snug”*
**Comfort-Overall**3%
*“Extremely comfortable”*
**Advertised Vs Actual Product**2%
*“Item as advertised”*
**Durability**1%
*“Long lasting and fresh”*
**Design-Overall**1%
*“Love the design and quality”*
**Color**1%
*“Nice colours also”*
**Material Quality**1%
*“The fabric is definitely cotton”*
### **What buyers complain about **
**Smell**27%
*“Smells disgusting”*
**Size-Overall**14%
*“Very small”*
**Durability**10%
*“it does not last at all”*
**Quality-Overall**7%
*“Not good quality”*
**Value For Money**5%
*“Its expensive”*
**Color**4%
*“it was yellow”*
**Advertised Vs Actual Product**3%
*“Doesn't look like picture”*
**Shrinkage Resistance**3%
*“They shrink, don't buy”*
**Print Quality**2%
*“Letters have come off the front”*
**Thickness**2%
*“rather thin and better getting larger size than required”*
### **Top return reasons **
**Size-Overall**63%
**Smell**15%
**Quality-Overall**4%
**Color**2%
**Length**2%
**Gap/Hole**2%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Shape/Style**1%
**Value For Money**1%
## **Common questions**
- **Is coconut perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £333K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +30.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the coconut perfume niche?**
- 9 brands and 88 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in coconut perfume?**
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 1.4%.
- **When does demand for coconut perfume peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the coconut perfume niche?**
- Listings span £5.70–£50.25; the average listing price is £21.65 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.
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