---
title: "Coconut Oil Hair — £282K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coconut-oil-hair"
last_updated: "2026-08-06T14:53:57.088Z"
locale: en
meta:
description: "Niche score 42/100 · £282K/yr market · 319K searches/yr · £8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £282K/yr market · 319K searches/yr · £8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Oil Hair — £282K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut oil hair**
**Skip it**
Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 7Conversion 91Competition 23Returns 100Price range 16Avg price 22Brand share 34Review moat 15Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£282K**
£282K/yr · 319K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£8.10**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.08–£17.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****23,024.77**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-35.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, coconut oil hair is a £282K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut oil hair market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£203K–£243K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**10%**
- OGX53% - Monara10% - Handcraft Blends8% - Parachute8% - Essican Purelife6% - Nature Spell6% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/coconut-oil-hair/trend)
## **Top coconut oil hair search terms**
- **coconut oil hair**94K/yr-43.4%7.2% conv. - **coconut oil for hair**45K/yr-19.7%7.1% conv. - **coconut hair oil**32K/yr-11.5%5.8% conv. - **ogx coconut oil**39K/yr-48.8%11.6% conv. - **ogx oil**20K/yr-29.0%9.4% conv. - **ogx hair oil**26K/yr-30.1%8.7% conv. - **hair care coconut oil**9K/yr-32.1%6.0% conv. - **coconut miracle oil**11K/yr-54.0%15.3% conv. - **coconut oil for scalp**6K/yr-20.3%6.4% conv. - **hair coconut oil**6K/yr-24.3%7.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/coconut-oil-hair/search-terms)
## **Top coconut oil hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£42K30%£84K45%£127K60%£169K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OGX Coconut Miracle Oil Extra Strength Penetrating Hair Oil for Dry Damaged and Frizzy Hair Intense Hydration Frizz Control and Shine with Coconut Oil Tiare and Vanilla Bean Extracts 100 ml**OGX**£5.40**4.4★5,240 rev](https://www.amazon.co.uk/dp/B084TLZWP7) [2**House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml**Monara**£3.08**4.6★5,634 rev](https://www.amazon.co.uk/dp/B08WR5FS28) [3**Parachute 100% Pure and Natural Unrefined Coconut Oil | No Chemicals & Added Preservatives | 500ml Jar**Parachute**£6.43**4.3★44,909 rev](https://www.amazon.co.uk/dp/B00ASASPPO) [4**OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml**OGX**£4.19**4.3★19,890 rev](https://www.amazon.co.uk/dp/B084TLVKNP) [5**Nature Spell Coconut Oil for Hair Moisturises & Repairs Vegan 150ml**Nature Spell**£6.57**4.4★2,237 rev](https://www.amazon.co.uk/dp/B07BSFH6KP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Botanic Hearth Coconut & Zinc Hair Oil 6.7 Fl Oz (198 ml) | 100% Natural & Vegan Formula | Deeply Nourishes Dry Frizzy Hair & Supports a Healthy-Looking Scalp | Suitable for All Hair Types**Botanic Hearth**£10.53**33,842 rev1y ago](https://www.amazon.co.uk/dp/B0DMPB49C2) [**Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body**Handcraft Blends**£10.66**122,100 rev2y ago](https://www.amazon.co.uk/dp/B0CPJV3R63) [**House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml**Monara**£3.08**5,634 rev5y ago](https://www.amazon.co.uk/dp/B08WR5FS28) [**OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml**OGX**£4.19**19,890 rev6y ago](https://www.amazon.co.uk/dp/B084TLVKNP) [**Nature Spell Coconut Oil for Hair Moisturises & Repairs Vegan 150ml**Nature Spell**£6.57**2,237 rev8y ago](https://www.amazon.co.uk/dp/B07BSFH6KP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coconut Merchant Organic Coconut Oil 500ml - Extra Virgin Raw Cold Pressed Unrefined Vegan and 100% Natural - for Skin Hair & Cooking**Coconut Merchant**£8.22**4.6★**▲ 165%**](https://www.amazon.co.uk/dp/B00PK9KYN4) [**Organix Coconut Oil Weightless Hydrating Oil Mist 118 ml**OGX**£17.21**4.4★**▲ 116%**](https://www.amazon.co.uk/dp/B00B7W8VPQ) [**Botanic Hearth Coconut & Zinc Hair Oil 6.7 Fl Oz (198 ml) | 100% Natural & Vegan Formula | Deeply Nourishes Dry Frizzy Hair & Supports a Healthy-Looking Scalp | Suitable for All Hair Types**Botanic Hearth**£10.53**4.4★**▲ 113%**](https://www.amazon.co.uk/dp/B0DMPB49C2) [**Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body**Handcraft Blends**£10.66**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B0CPJV3R63) [**Essican Purelife Pure Coconut Oil Liquid 200 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin**Essican Purelife**£8.02**4.6★**▲ 60%**](https://www.amazon.co.uk/dp/B074PRSMTZ)
**~~View all trending →~~**
## **What buyers say about coconut oil hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great quality EVCO”*
**Smell**15%
*“It also smells divine”*
**Value For Money**9%
*“Good value”*
**Advertised Vs Actual Product**7%
*“As described”*
**Moist/Dry**6%
*“smells good and moisturising”*
**Soft Feel**6%
*“Smooth”*
**Vegan/Organic**3%
*“Brilliant and organic”*
**Suitability Dry Skin**3%
*“I find this really good for dry skin”*
**Oily/Greasy**3%
*“Versatile, Non-Greasy Carrier Oil with Excellent Absorption”*
**Ease Of Use**2%
*“ease to use”*
### **What buyers complain about **
**Smell**25%
*“Unpleasant smell”*
**Oily/Greasy**14%
*“Too oily”*
**Value For Money**5%
*“Not worth the price”*
**Moist/Dry**4%
*“Hair still dry”*
**Taste-Overall**4%
*“Has an odd metallic taste”*
**Allergies**4%
*“levels me extremely itchy”*
**Quality-Overall**3%
*“Cheap,”*
**Suitability Short Hair**2%
*“Definitely doesnt work for my hair”*
**Size-Overall**2%
*“Its kinda small”*
**Texture/Consistency-Overall**2%
*“The consistency feels like a mix of vaseline and glue”*
### **Top return reasons **
**Smell**63%
**Advertised Vs Actual Product**7%
**Size-Overall**6%
**Leak-Proof**5%
**Value For Money**5%
**Functionality-Overall**2%
**Compatibility-Overall**2%
**Quality-Overall**2%
**Hair Related**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is coconut oil hair profitable to sell on Amazon United Kingdom?**
- The niche generates £282K/yr across 13 tracked products. 90-day search growth is -35.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the coconut oil hair niche?**
- 9 brands and 66 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in coconut oil hair?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.1%.
- **When does demand for coconut oil hair peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the coconut oil hair niche?**
- Listings span £3.08–£17.21; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 23,025 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)