---
title: "Coconut Oil for Skin — £120K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coconut-oil-for-skin"
last_updated: "2026-08-06T18:18:07.376Z"
locale: en
meta:
description: "Niche score 44/100 · £120K/yr market · 141K searches/yr · £8.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £120K/yr market · 141K searches/yr · £8.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Oil for Skin — £120K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut oil for skin**
**Skip it**
Prices mostly outside the sweet spot ($2.23–$15.24) — this niche doesn't clear our bar today.
Market size 28Growth 37Conversion 88Competition 37Returns 100Price range 2Avg price 23Brand share 51Review moat 17Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£120K**
£120K/yr · 141K searches
**Avg price**
**Bad****£8.25**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****17,907.76**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.23–£15.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coconut oil for skin is a £120K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut oil for skin market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£103K–£124K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**20%**
- Monara25% - Essican Purelife19% - Handcraft Blends15% - Coconut Merchant9% - Parachute6% - by Amazon5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/coconut-oil-for-skin/trend)
## **Top coconut oil for skin search terms**
- **coconut oil for skin**110K/yr+12.0%8.3% conv. - **organic coconut oil for skin**10K/yr+7.1%7.4% conv. - **pure coconut oil for skin**6K/yr+9.9%7.9% conv. - **coconut oil for face**5K/yr-15.1%4.0% conv. - **coconut oil skin**3K/yr-10.5%10.1% conv. - **organic coconut oil for hair**4K/yr-6.8%6.8% conv. - **pure coconut oil for hair**3K/yr+6.8%5.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/coconut-oil-for-skin/search-terms)
## **Top coconut oil for skin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£48K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml**Monara**£3.08**4.6★5,634 rev](https://www.amazon.co.uk/dp/B08WR5FS28) [2**Essican Purelife Pure Coconut Oil Liquid 100 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin**Essican Purelife**£5.97**4.6★1,820 rev](https://www.amazon.co.uk/dp/B074PRRRL4) [3**Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body**Handcraft Blends**£10.66**4.5★122,100 rev](https://www.amazon.co.uk/dp/B0CPJV3R63) [4**Parachute 100% Pure and Natural Unrefined Coconut Oil | No Chemicals & Added Preservatives | 200ml Jar**Parachute**£5.04**4.3★44,909 rev](https://www.amazon.co.uk/dp/B00O2XJUIE) [5**by Amazon - Organic Virgin Coconut Oil 950ml**by Amazon**£10.22**4.7★8,613 rev](https://www.amazon.co.uk/dp/B07W8PPQQM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coconut Oil Formula Body Oil 150ml Hydrating Dry Oil with Vitamin E for Body and Shower | 48H Moisture Natural Glow and Radiance with Cosmetic Spatula Fast Absorbing & Non-Greasy**KRISP**£7.66**107 rev1y ago](https://www.amazon.co.uk/dp/B0F7XJ1Z3P) [**Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body**Handcraft Blends**£10.66**122,100 rev2y ago](https://www.amazon.co.uk/dp/B0CPJV3R63) [**Handcraft Blends Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil - Hair and Body Oil - Massage Oil - Hexane-Free - Ayurvedic Skin Care**Handcraft Blends**£8.15**38,859 rev3y ago](https://www.amazon.co.uk/dp/B09M4DQ96K) [**Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g**Kokoso**£5.40**2,401 rev5y ago](https://www.amazon.co.uk/dp/B07HG8S8FG) [**Eat Wholesome Organic Virgin Coconut Oil 500ml - Raw Cold Pressed Award-Winning Glass Jar in Box For Cooking Baking Skincare & Hair Vegan**Eat Wholesome**£6.92**2,767 rev5y ago](https://www.amazon.co.uk/dp/B08W3DSZMR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coconut Merchant Organic Coconut Oil 500ml - Extra Virgin Raw Cold Pressed Unrefined Vegan and 100% Natural - for Skin Hair & Cooking**Coconut Merchant**£8.22**4.6★**▲ 202%**](https://www.amazon.co.uk/dp/B00PK9KYN4) [**Coconut Merchant Organic Coconut Oil 1L | Extra Virgin Raw Cold Pressed Unrefined | Ethically Sourced Vegan Ketogenic and 100% Natural | For Hair Skin & Cooking | 1L**Coconut Merchant**£13.16**4.6★**▲ 105%**](https://www.amazon.co.uk/dp/B00SNGY12G) [**Laila Coconut Oil 500ml**LAILA**£2.23**4.4★**▲ 60%**](https://www.amazon.co.uk/dp/B07Q2VTGHP) [**Handcraft Blends Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil - Hair and Body Oil - Massage Oil - Hexane-Free - Ayurvedic Skin Care**Handcraft Blends**£8.15**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B09M4DQ96K) [**Parachute 100% Pure and Natural Unrefined Coconut Oil | No Chemicals & Added Preservatives | 200ml Jar**Parachute**£5.04**4.3★**▲ 15%**](https://www.amazon.co.uk/dp/B00O2XJUIE)
**~~View all trending →~~**
## **What buyers say about coconut oil for skin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Best quality”*
**Value For Money**13%
*“Best price”*
**Smell**10%
*“Creamy and nice smell”*
**Advertised Vs Actual Product**6%
*“As described”*
**Moist/Dry**5%
*“Good moisturiser”*
**Vegan/Organic**5%
*“Its organic”*
**Soft Feel**4%
*“Soft and smooth”*
**Taste-Overall**4%
*“Pleasant taste”*
**Ease Of Use**3%
*“Easy to use”*
**Cooking Instructions**2%
*“Cooks great”*
### **What buyers complain about **
**Smell**28%
*“Unpleasant smell”*
**Oily/Greasy**11%
*“Very oily”*
**Quality-Overall**6%
*“Cheap,”*
**Allergies**6%
*“Caused a skin reaction”*
**Value For Money**6%
*“A little expensive”*
**Taste-Overall**5%
*“Has an odd metallic taste”*
**Size-Overall**5%
*“Jar too large”*
**Moist/Dry**4%
*“Dry legs”*
**Hard Feel**2%
*“Too gritty”*
**Ease Of Use**2%
*“awkward to use from the bottle”*
### **Top return reasons **
**Smell**42%
**Size-Overall**28%
**Advertised Vs Actual Product**5%
**Leak-Proof**5%
**Value For Money**4%
**Oily/Greasy**3%
**Compatibility-Overall**2%
**Quality-Overall**2%
**Functionality-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is coconut oil for skin profitable to sell on Amazon United Kingdom?**
- The niche generates £120K/yr across 17 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the coconut oil for skin niche?**
- 13 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in coconut oil for skin?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Quality-Overall. The return rate is 0.1%.
- **When does demand for coconut oil for skin peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the coconut oil for skin niche?**
- Listings span £2.23–£15.24; the average listing price is £8.25 (sweet spot $15–$100). The average incumbent carries 17,908 reviews — the moat a new listing must climb.
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