---
title: "Coconut Lip Balm — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coconut-lip-balm"
last_updated: "2026-08-07T12:49:39.929Z"
locale: en
meta:
description: "Niche score 30/100 · £56K/yr market · 70K searches/yr · £5.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £56K/yr market · 70K searches/yr · £5.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Lip Balm — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 10Conversion 96Competition 17Returns 100Price range 0Avg price 16Brand share 0Review moat 24Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,124.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.72**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£56K**
£56K/yr · 70K searches
**Growth**
**Bad****-29.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.46–£11.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coconut lip balm is a £56K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut lip balm market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£46K–£57K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Palmer's91% - Dr. Organic4% - Pretty3% - Vaseline2%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -29.6% search growth over the last 90 days.
2K2KJan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/coconut-lip-balm/trend)
## **Top coconut lip balm search terms**
- **palmers lip balm**30K/yr-33.7%14.6% conv. - **coconut lip balm**10K/yr-20.8%6.1% conv. - **cocoa butter lip balm**10K/yr-34.3%13.4% conv. - **palmers cocoa butter lip balm**8K/yr-24.4%17.6% conv. - **coco butter lip balm**4K/yr-17.6%16.6% conv. - **lip balm cocoa butter**3K/yr-31.2%12.4% conv. - **coconut oil lip balm**3K/yr-28.4%6.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/coconut-lip-balm/search-terms)
## **Top coconut lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Cocoa Butter Formula Lip Balm Spf15 4G (Pack Of 2)**Palmer's**£4.98**4.5★4,336 rev](https://www.amazon.co.uk/dp/B07MLBSS59) [2**Palmers Cocoa Butter Formula Lip Balm (3 Pack)**Palmer's**£6.05**4.5★4,336 rev](https://www.amazon.co.uk/dp/B004RIS32I) [3**Palmers Coconut Oil Lip Balm Multi Pack | 3 x Coconut Formula Lip Balm (4g)**Palmer's**£6.62**4.6★159 rev](https://www.amazon.co.uk/dp/B08M3VC3FW) [4**PalmerS Palm Coco Butter Lip Balm Size .15Z Palm Coco Butter Lip Balm .15Z Pack Of 6**Palmer's**£11.99**4.8★235 rev](https://www.amazon.co.uk/dp/B01IAE1I12) [5**Palmers Coconut Oil Lip Balm SPF 15 Duo by Palmers for Unisex - 2 x 0.3 oz Lip Balm**Palmer's**£4.59**4.7★19,201 rev](https://www.amazon.co.uk/dp/B07MBHRYTJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Lip Therapy Stick Cocoa Butter with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment 4.8g**Vaseline**£3.02**3,778 rev3y ago](https://www.amazon.co.uk/dp/B0983R9X7M) [**Palmers Coconut Oil Lip Balm Multi Pack | 3 x Coconut Formula Lip Balm (4g)**Palmer's**£6.62**159 rev5y ago](https://www.amazon.co.uk/dp/B08M3VC3FW) [**Palmers Cocoa Butter Swivel Stick Multi Pack | 3 x Cocoa Butter Formula Swivel Stick (14g)**Palmer's**£11.06**81 rev5y ago](https://www.amazon.co.uk/dp/B08M3GFLTL) [**Palmers Cocoa Butter Formula Lip Balm Spf15 4G (Pack Of 2)**Palmer's**£4.98**4,336 rev7y ago](https://www.amazon.co.uk/dp/B07MLBSS59) [**Palmers Coconut Oil Lip Balm SPF 15 Duo by Palmers for Unisex - 2 x 0.3 oz Lip Balm**Palmer's**£4.59**19,201 rev7y ago](https://www.amazon.co.uk/dp/B07MBHRYTJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PalmerS Palm Coco Butter Lip Balm Size .15Z Palm Coco Butter Lip Balm .15Z Pack Of 6**Palmer's**£11.99**4.8★**▲ 57%**](https://www.amazon.co.uk/dp/B01IAE1I12) [**Dr Organic Coconut Oil Lip Balm Moisturising SPF 15 Mens Womens Natural Vegetarian Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 5.7ml Packaging may vary**Dr. Organic**£3.05**4.3★**▲ 35%**](https://www.amazon.co.uk/dp/B00NDFDZL0) [**Pretty Moisturising Lip Balm - Coconut**Pretty**£1.46**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B01NGUKVSU) [**Palmers Cocoa Butter Formula Lip Balm Spf15 4G (Pack Of 2)**Palmer's**£4.98**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B07MLBSS59) [**Palmers Coconut Oil Lip Balm Multi Pack | 3 x Coconut Formula Lip Balm (4g)**Palmer's**£6.62**4.6★**— 1%**](https://www.amazon.co.uk/dp/B08M3VC3FW)
**~~View all trending →~~**
## **What buyers say about coconut lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“Smells great”*
**Quality-Overall**14%
*“Excellent product”*
**Moist/Dry**14%
*“Good for dry lips”*
**Value For Money**11%
*“It's worth it”*
**Ease Of Use**11%
*“Easy to use”*
**Soft Feel**5%
*“It keeps my lips soft”*
**Durability**5%
*“it lasts a long time”*
**Size-Overall**4%
*“the size is brilliant”*
**Adhesion/Stickiness**3%
*“Miracle stick”*
**Absorbency**3%
*“Absorbed quickly lasts all day”*
### **What buyers complain about **
**Advertised Vs Actual Product**19%
*“Very misleading and sneaky”*
**Hard Feel**13%
*“Too soft and gloooy”*
**Sensitivity-Overall**6%
*“I'm autistic so I'm super sensitive to touch and different textures”*
**Value For Money**6%
*“A bit more costly”*
**Color**4%
*“doesnt stay white”*
**Heating**4%
*“as it warms up on your lips it melts into an almost oil”*
**Moist/Dry**3%
*“I get dry”*
**Quality-Overall**3%
*“none have been as good as this”*
### **Top return reasons **
**Advertised Vs Actual Product**78%
**Size-Overall**22%
## **Common questions**
- **Is coconut lip balm profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 10 tracked products. 90-day search growth is -29.6%. Flapen's verdict: Skip it (30/100).
- **How competitive is the coconut lip balm niche?**
- 4 brands and 102 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coconut lip balm?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Hard Feel, Sensitivity-Overall. The return rate is 0.1%.
- **What does it cost to enter the coconut lip balm niche?**
- Listings span £1.46–£11.99; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 6,124 reviews — the moat a new listing must climb.
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