---
title: "Coconut Body Lotion — £203K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coconut-body-lotion"
last_updated: "2026-08-06T23:05:27.985Z"
locale: en
meta:
description: "Niche score 37/100 · £203K/yr market · 289K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £203K/yr market · 289K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Body Lotion — £203K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut body lotion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 38Conversion 92Competition 9Returns 100Price range 5Avg price 17Brand share 0Review moat 38Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£203K**
£203K/yr · 289K searches
**Growth**
**Okay****+10.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,734.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.23**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.13–£15.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coconut body lotion is a £203K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut body lotion market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£156K–£187K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**121**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Vaseline87% - Simple6% - NIVEA4% - DANEW3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.
9K7KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/coconut-body-lotion/trend)
## **Top coconut body lotion search terms**
- **vaseline cocoa butter**101K/yr-1.5%8.5% conv. - **vaseline cocoa radiant**36K/yr+14.4%8.8% conv. - **coconut body lotion**31K/yr+22.0%2.0% conv. - **coconut moisturiser**14K/yr+52.5%2.6% conv. - **vaseline cocoa**18K/yr-12.7%5.9% conv. - **vaseline body lotion cocoa glow**8K/yr+59.1%10.5% conv. - **cocoa butter vaseline**15K/yr-20.5%6.1% conv. - **nivea cocoa butter body lotion**9K/yr+38.6%3.0% conv. - **vaseline cocoa radiant body lotion**6K/yr+118.3%9.0% conv. - **coconut body cream**6K/yr+46.6%1.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/coconut-body-lotion/search-terms)
## **Top coconut body lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£30K30%£61K45%£91K60%£122K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml**Vaseline**£1.93**4.6★2,471 rev](https://www.amazon.co.uk/dp/B08G998M7L) [2**Vaseline Total Moisture Lotion 600 ml Cocoa Radiant Pump**Vaseline**£6.02**4.6★1,255 rev](https://www.amazon.co.uk/dp/B003XKPIKQ) [3**Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml**Vaseline**£4.33**4.6★7,637 rev](https://www.amazon.co.uk/dp/B0015SXSKK) [4**Vaseline Cocoa Butter Moisturising Jelly 250 ml**Vaseline**£6.66**4.7★460 rev](https://www.amazon.co.uk/dp/B08WRBQWY9) [5**Vaseline Cocoa Radiant Body Lotion Deep Moisturising Body Cream with Vaseline Jelly & 100% Cocoa Butter Repairs Dry Itchy Skin and Restores Natural Glow 6x 400ml**Simple**£15.79**4.8★735 rev](https://www.amazon.co.uk/dp/B01GZS9L5U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Cocoa Butter Moisturising Jelly 250 ml**Vaseline**£6.66**460 rev5y ago](https://www.amazon.co.uk/dp/B08WRBQWY9) [**Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml**Vaseline**£1.93**2,471 rev6y ago](https://www.amazon.co.uk/dp/B08G998M7L) [**NIVEA Oil In Lotion Coconut & Monoi Oil (400ml) Replenishing Body Moisturiser with Tropical Coconut Scent & Powerful Monoi Infusion 48H Moisturising Cream NIVEA Body Lotion**NIVEA**£4.65**1,699 rev7y ago](https://www.amazon.co.uk/dp/B07R497662) [**x4 Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Heals Dry Skin to Reveal its Natural Glow 200ml**DANEW**£9.31**478 rev9y ago](https://www.amazon.co.uk/dp/B01N5RFSXI) [**Vaseline Cocoa Radiant Body Lotion Deep Moisturising Body Cream with Vaseline Jelly & 100% Cocoa Butter Repairs Dry Itchy Skin and Restores Natural Glow 6x 400ml**Simple**£15.79**735 rev11y ago](https://www.amazon.co.uk/dp/B01GZS9L5U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Oil In Lotion Coconut & Monoi Oil (400ml) Replenishing Body Moisturiser with Tropical Coconut Scent & Powerful Monoi Infusion 48H Moisturising Cream NIVEA Body Lotion**NIVEA**£4.65**4.7★**▲ 37%**](https://www.amazon.co.uk/dp/B07R497662) [**Vaseline Lip Therapy Coca Butter 20g VA014006**Vaseline**£1.13**4.8★**▲ 34%**](https://www.amazon.co.uk/dp/B004M9Q8HE) [**Vaseline Cocoa Butter Moisturising Jelly 250 ml**Vaseline**£6.66**4.7★**▲ 31%**](https://www.amazon.co.uk/dp/B08WRBQWY9) [**Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml**Vaseline**£1.93**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B08G998M7L) [**Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml**Vaseline**£4.33**4.6★**— 1%**](https://www.amazon.co.uk/dp/B0015SXSKK)
**~~View all trending →~~**
## **What buyers say about coconut body lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“the scent is so beautiful”*
**Moist/Dry**17%
*“Very moisturising”*
**Quality-Overall**12%
*“no complaints from me”*
**Value For Money**8%
*“Great value”*
**Soft Feel**8%
*“Smooth skin”*
**Suitability Combination Skin**5%
*“Good skin care”*
**Suitability Dry Skin**5%
*“Gets rid of my dry skin”*
**Advertised Vs Actual Product**5%
*“looked exactly like the photos”*
**Brightness/Shine/Glow**4%
*“Super glow”*
**Absorbency**2%
*“absorbed in well”*
### **What buyers complain about **
**Smell**18%
*“Scent not strong”*
**Leak-Proof**9%
*“it was leaking”*
**Adhesion/Stickiness**7%
*“doesnt feel sticky either it absorbs really well”*
**Oily/Greasy**6%
*“I found it very greasy”*
**Size-Overall**6%
*“small”*
**Moist/Dry**5%
*“doesnt seem to moisturise as well”*
**Ease Of Use**4%
*“Too think and the bottle isn't convenient for us”*
**Assembly/Installation**4%
*“the pump assembly is the absolute worst I have ever seen or used for any kind of lotion or soap or anything that uses a simple handle pump”*
**Value For Money**2%
*“A bit pricey though”*
**Suitability Dry Skin**2%
*“I have dry skin anyway, this sinks in and evaporates so quick”*
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Leak-Proof**50%
## **Common questions**
- **Is coconut body lotion profitable to sell on Amazon United Kingdom?**
- The niche generates £203K/yr across 8 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the coconut body lotion niche?**
- 4 brands and 121 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in coconut body lotion?**
- Top complaints mined from reviews: Smell, Leak-Proof, Adhesion/Stickiness. The return rate is 0.1%.
- **When does demand for coconut body lotion peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the coconut body lotion niche?**
- Listings span £1.13–£15.79; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 2,735 reviews — the moat a new listing must climb.
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