---
title: "Products — coconut body butter - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coconut-body-butter/products"
last_updated: "2026-08-10T15:50:29.105Z"
locale: en
meta:
  description: "Niche score 56/100 · £971K/yr market · 1.2M searches/yr · £9.40 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £971K/yr market · 1.2M searches/yr · £9.40 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — coconut body butter - Flapen"
---

# **coconut body butter**

**Launch it**

A $971K/yr market growing +22.3% this quarter with returns at 0.1% — clears our launch bar.

Market size 77Growth 51Conversion 81Competition 48Returns 99Price range 20Avg price 28Brand share 43Review moat 63Quality gap 20

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£971K**

£971K/yr · 1.2M searches

**Review moat**

**Good****979.65**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+22.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.40**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****£1.93–£18.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Products