---
title: "Coconut Body Butter — £971K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coconut-body-butter"
last_updated: "2026-08-10T12:39:50.193Z"
locale: en
meta:
description: "Niche score 56/100 · £971K/yr market · 1.2M searches/yr · £9.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £971K/yr market · 1.2M searches/yr · £9.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Coconut Body Butter — £971K/yr Amazon UK Niche (2026) - Flapen"
---
# **coconut body butter**
**Launch it**
A $971K/yr market growing +22.3% this quarter with returns at 0.1% — clears our launch bar.
Market size 77Growth 51Conversion 81Competition 48Returns 99Price range 20Avg price 28Brand share 43Review moat 63Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£971K**
£971K/yr · 1.2M searches
**Review moat**
**Good****979.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+22.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.40**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£1.93–£18.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coconut body butter is a £971K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 79% of demand. Verdict: Launch it — 56/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut body butter market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£940K–£1.2M**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#270**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**108**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**16%**
- zaizah28% - Palmer's22% - KRISP14% - Vaseline9% - Generic6% - Infinite Essential5% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.3% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/coconut-body-butter/trend)
## **Top coconut body butter search terms**
- **palmers cocoa butter**400K/yr+29.3%6.3% conv. - **cocoa butter**345K/yr+16.3%6.1% conv. - **palmers**161K/yr+26.4%1.5% conv. - **coco butter**53K/yr+5.7%6.9% conv. - **cocoa butter moisturiser**51K/yr+13.3%8.1% conv. - **coco butter moisturiser**34K/yr+8.0%9.0% conv. - **palmer**47K/yr+0.6%0.2% conv. - **cocoa butter lotion**14K/yr+65.9%3.9% conv. - **palmers body lotion**18K/yr-1.9%3.1% conv. - **cocoa butter palmers**13K/yr+60.5%6.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/coconut-body-butter/search-terms)
## **Top coconut body butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£97K20%£194K30%£291K40%£388K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Nourishing Cocoa Butter Formula For Rough Dry Skin - Silky Smooth Skin - Say Goodbye to Dryness 100g (With Cosmetic Spatula)**zaizah**£6.74**4.6★608 rev](https://www.amazon.co.uk/dp/B0CV4GF2BF) [2**Cocoa Butter Body Lotion 400ml with Pump & Cosmetic Spatula Daily Moisturiser with Vitamin E 48Hr Hydration Smoothes Marks and Evens Skin Tone**KRISP**£7.90**4.7★253 rev](https://www.amazon.co.uk/dp/B0F4M8QG2Q) [3**Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml**Vaseline**£1.93**4.6★2,471 rev](https://www.amazon.co.uk/dp/B08G998M7L) [4**PALMERS Cocoa Butter Formula Cream 9.5 oz**Palmer's**£8.28**4.7★4,774 rev](https://www.amazon.co.uk/dp/B0015HJG6Q) [5**Palmers 3 X 400 ml Premium Cocoa Butter Formula Body Lotion for Ultimate Moisturiser (With Cosmetic Spatula)**zaizah**£18.17**4.6★98 rev](https://www.amazon.co.uk/dp/B0CTTPTJMC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Palmers Cocoa Butter Body Lotion 400ml with Pump and Cosmetic Spatula Daily Moisturiser with Vitamin E for Dry Skin 48Hr Hydration Smoothes Marks and Evens Skin Tone**Generic**£7.63**28 rev3mo ago](https://www.amazon.co.uk/dp/B0GX6KM8FP) [**Palmers Cocoa Butter Body Lotion 400ml with Pump & Cosmetic Spatula Cocoa Butter Moisturiser with Vitamin E for Dry Skin 48Hr Hydration Smooths Marks & Evens Skin Tone**Maison Veyra**£9.37**43 rev3mo ago](https://www.amazon.co.uk/dp/B0GTS25VX2) [**Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion with Vitamin E 400ml Intensely Hydrating Daily Moisturiser for All Skin Types- Nourishing Body Lotion for Soft Smooth Skin with spatula**Generic**£8.09**60 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJ8PLHW) [**Palmers Cocoa Butter Body Lotion with KYNZA Cosmetic Spatula | Deep Daily Moisturising Skin Therapy with Vitamin E | For Dry Skin Evens Skin-Tones & Smooths Marks | 48 Hour Hydration**KYNZA**£7.31**37 rev7mo ago](https://www.amazon.co.uk/dp/B0G5M5B743) [**Palmers Cocoa Butter Body Lotion Deep Daily Moisturising Skin Therapy with Vitamin E for Dry Skin Evens Skin Tone & Smooths Marks 48 Hour Hydration Fast Absorbing 250 ml**Yasalam**£6.67**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GVGDZN95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Palmers Cocoa Butter Body Lotion 400ml with Pump & Cosmetic Spatula Cocoa Butter Moisturiser with Vitamin E for Dry Skin 48Hr Hydration Smooths Marks & Evens Skin Tone**Maison Veyra**£9.37**4.7★**▲ 275%**](https://www.amazon.co.uk/dp/B0GTS25VX2) [**Palmers Cocoa Butter Body Lotion 400ml with Pump and Cosmetic Spatula Daily Moisturiser with Vitamin E for Dry Skin 48Hr Hydration Smoothes Marks and Evens Skin Tone**Generic**£7.63**4.8★**▲ 273%**](https://www.amazon.co.uk/dp/B0GX6KM8FP) [**Palmers Cocoa Butter Body Lotion Deep Daily Moisturising Skin Therapy with Vitamin E for Dry Skin Evens Skin Tone & Smooths Marks 48 Hour Hydration Fast Absorbing 250 ml**Yasalam**£6.67**5.0★**▲ 271%**](https://www.amazon.co.uk/dp/B0GVGDZN95) [**Palmers Cocoa Butter Body Lotion 250ml 2 Pack with Cosmetic Spatula Deep Moisturising Daily Skin Therapy with Vitamin E for Dry Skin 48 Hour Hydration**Shop Mode**£11.27**5.0★**▲ 90%**](https://www.amazon.co.uk/dp/B0G2SBT9S5) [**Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion with Vitamin E 400ml Intensely Hydrating Daily Moisturiser for All Skin Types- Nourishing Body Lotion for Soft Smooth Skin with spatula**Generic**£8.09**4.5★**▲ 74%**](https://www.amazon.co.uk/dp/B0GGJ8PLHW)
**~~View all trending →~~**
## **What buyers say about coconut body butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Amazing scent”*
**Moist/Dry**17%
*“Good moisturiser”*
**Quality-Overall**11%
*“Good product for someone who uses these products”*
**Soft Feel**8%
*“makes skin so soft”*
**Value For Money**8%
*“Excellent value for money”*
**Suitability Dry Skin**7%
*“This helps with dry skin”*
**Absorbency**5%
*“Absorbs well”*
**Suitability Combination Skin**4%
*“Really good for my skin”*
**Ease Of Use**2%
*“The pump is really convenient”*
**Oily/Greasy**1%
*“well moisturised without being too greasy”*
### **What buyers complain about **
**Smell**14%
*“Overpowering smell”*
**Value For Money**6%
*“Very poor value for money when bought that this shop”*
**Suitability Dry Skin**5%
*“I have dry skin anyway, this sinks in and evaporates so quick”*
**Oily/Greasy**4%
*“The grease does ruin clothes and bed sheets, so please be mindful of that, doesnt come out at all”*
**Size-Overall**4%
*“small”*
**Allergies**3%
*“Allergic reaction”*
**Moist/Dry**3%
*“Only observation is it doesnt feel as moisturising as original Palmers cocoa butter”*
**Absorbency**3%
*“doesn't instantly absorb”*
**Skin Health**3%
*“Very bad, makes skin worse”*
**Advertised Vs Actual Product**2%
*“Misleading listing”*
### **Top return reasons **
**Size-Overall**45%
**Value For Money**18%
**Motor Power**12%
**Smell**8%
**Product Condition**4%
**Functionality-Overall**3%
**Advertised Vs Actual Product**2%
**Moist/Dry**2%
**Dispensing Mechanism**1%
**Leak-Proof**1%
## **Common questions**
- **Is coconut body butter profitable to sell on Amazon United Kingdom?**
- The niche generates £971K/yr across 20 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Launch it (56/100).
- **How competitive is the coconut body butter niche?**
- 11 brands and 108 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in coconut body butter?**
- Top complaints mined from reviews: Smell, Value For Money, Suitability Dry Skin. The return rate is 0.1%.
- **When does demand for coconut body butter peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the coconut body butter niche?**
- Listings span £1.93–£18.17; the average listing price is £9.40 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)