---
title: "Cocoa Butter Cream — £507K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cocoa-butter-cream"
last_updated: "2026-08-06T21:51:07.756Z"
locale: en
meta:
description: "Niche score 42/100 · £507K/yr market · 576K searches/yr · £6.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £507K/yr market · 576K searches/yr · £6.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cocoa Butter Cream — £507K/yr Amazon UK Niche (2026) - Flapen"
---
# **cocoa butter cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 37Conversion 96Competition 17Returns 100Price range 8Avg price 18Brand share 0Review moat 39Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£507K**
£507K/yr · 576K searches
**Review moat**
**Okay****2,584.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.36**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.93–£16.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cocoa butter cream is a £507K/yr Amazon United Kingdom market (576K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cocoa butter cream market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£382K–£509K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Vaseline91% - Dove5% - Simple3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
35K25KHoliday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/cocoa-butter-cream/trend)
## **Top cocoa butter cream search terms**
- **vaseline body lotion**238K/yr+27.8%10.4% conv. - **vaseline cocoa butter**101K/yr-1.5%7.8% conv. - **vaseline cocoa radiant**36K/yr+14.4%8.9% conv. - **vaseline intensive care body lotion**25K/yr+22.5%13.0% conv. - **vaseline moisturiser**26K/yr-0.9%14.3% conv. - **vaseline intensive care**25K/yr-30.2%9.7% conv. - **vaseline lotion**21K/yr-13.3%7.1% conv. - **vaseline cocoa**18K/yr-12.7%5.6% conv. - **cocoa butter vaseline**15K/yr-20.5%5.3% conv. - **vaseline cream**12K/yr-11.1%9.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cocoa-butter-cream/search-terms)
## **Top cocoa butter cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£51K20%£101K30%£152K40%£203K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml**Vaseline**£1.93**4.6★2,471 rev](https://www.amazon.co.uk/dp/B08G998M7L) [2**Vaseline Intensive Care Essential Healing Body Lotion for 400 ml**Vaseline**£2.67**4.7★1,372 rev](https://www.amazon.co.uk/dp/B014G34RBO) [3**Vaseline Intensive Care Aloe Soothe Body Lotion 400 ml**Vaseline**£2.66**4.7★2,608 rev](https://www.amazon.co.uk/dp/B014G35AW4) [4**Vaseline Intensive Care Advanced Repair Body Lotion 400 ml**Vaseline**£2.89**4.7★5,567 rev](https://www.amazon.co.uk/dp/B00C7PQ212) [5**Vaseline Total Moisture Lotion 600 ml Cocoa Radiant Pump**Vaseline**£6.02**4.6★1,255 rev](https://www.amazon.co.uk/dp/B003XKPIKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Gluta-Hya Dewy Radiance Serum Burst Lotion Moisturiser Body Lotion with GlutaGlow Niacinamide Hyaluron & Antioxidants 10x Stronger Than Vitamin C* For Radiant Dewy Skin in 5 Days 200ml**Vaseline**£6.97**374 rev1y ago](https://www.amazon.co.uk/dp/B0F5BFLLL8) [**Vaseline Cocoa Butter Moisturising Jelly 250 ml**Vaseline**£6.66**460 rev5y ago](https://www.amazon.co.uk/dp/B08WRBQWY9) [**Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml**Vaseline**£1.93**2,471 rev6y ago](https://www.amazon.co.uk/dp/B08G998M7L) [**Vaseline Intensive Care Mature Skin Rejuvenation Body Lotion revitalises and firms with 48h moisture for maturing dry skin 400 ml**Dove**£3.12**1,869 rev8y ago](https://www.amazon.co.uk/dp/B07D77QMKD) [**Vaseline Intensive Care Essential Healing Body Lotion for 400 ml**Vaseline**£2.67**1,372 rev10y ago](https://www.amazon.co.uk/dp/B014G34RBO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Cocoa Butter Moisturising Jelly 250 ml**Vaseline**£6.66**4.7★**▲ 41%**](https://www.amazon.co.uk/dp/B08WRBQWY9) [**Vaseline Intensive Care Essential Healing Body Lotion for 400 ml**Vaseline**£2.67**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B014G34RBO) [**Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml**Vaseline**£1.93**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B08G998M7L) [**Vaseline Intensive Care Aloe Soothe Body Lotion 400 ml**Vaseline**£2.66**4.7★**— 10%**](https://www.amazon.co.uk/dp/B014G35AW4) [**Vaseline Intensive Care Mature Skin Rejuvenation Body Lotion revitalises and firms with 48h moisture for maturing dry skin 400 ml**Dove**£3.12**4.7★**— 4%**](https://www.amazon.co.uk/dp/B07D77QMKD)
**~~View all trending →~~**
## **What buyers say about cocoa butter cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Very hydrating”*
**Smell**16%
*“the scent is so beautiful”*
**Quality-Overall**14%
*“Good cream”*
**Value For Money**11%
*“Excellent value for money”*
**Soft Feel**7%
*“Soft skin”*
**Suitability Dry Skin**5%
*“It goes to work quickly on dry skin”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Suitability Combination Skin**4%
*“Perfect for my skin”*
**Brightness/Shine/Glow**3%
*“Super glow”*
**Absorbency**2%
*“absorbed in well”*
### **What buyers complain about **
**Smell**20%
*“Strange smell”*
**Leak-Proof**10%
*“this time the product arrived leaking”*
**Moist/Dry**5%
*“didn't leave my skin feeling moisterised for the whole day”*
**Adhesion/Stickiness**5%
*“doesnt feel sticky either it absorbs really well”*
**Oily/Greasy**5%
*“I found it very greasy”*
**Size-Overall**3%
*“small”*
**Ease Of Use**3%
*“When it almost done it's a bit hard to get out”*
**Allergies**2%
*“I have a rash on my neck from using it once before I realised”*
**Assembly/Installation**2%
*“the pump assembly is the absolute worst I have ever seen or used for any kind of lotion or soap or anything that uses a simple handle pump”*
**Absorbency**2%
*“doesnt feel sticky either it absorbs really well”*
### **Top return reasons **
**Advertised Vs Actual Product**71%
**Leak-Proof**14%
**Water Resistance**14%
## **Common questions**
- **Is cocoa butter cream profitable to sell on Amazon United Kingdom?**
- The niche generates £507K/yr across 12 tracked products. 90-day search growth is +9.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the cocoa butter cream niche?**
- 3 brands and 88 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cocoa butter cream?**
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.0%.
- **When does demand for cocoa butter cream peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cocoa butter cream niche?**
- Listings span £1.93–£16.21; the average listing price is £6.36 (sweet spot $15–$100). The average incumbent carries 2,584 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)