---
title: "Coal Tar — £112K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coal-tar"
last_updated: "2026-08-06T15:11:24.237Z"
locale: en
meta:
description: "Niche score 41/100 · £112K/yr market · 99K searches/yr · £7.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £112K/yr market · 99K searches/yr · £7.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coal Tar — £112K/yr Amazon UK Niche (2026) - Flapen"
---
# **coal tar**
**Skip it**
Prices mostly outside the sweet spot ($0.67–$14.24) — this niche doesn't clear our bar today.
Market size 27Growth 16Conversion 97Competition 19Returns 100Price range 0Avg price 20Brand share 25Review moat 49Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,631**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£112K**
£112K/yr · 99K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£7.37**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-17.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.67–£14.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coal tar is a £112K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coal tar market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£147K–£184K**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**6%**
- Wright's66% - The Grandpa Soap Company8% - Dr.Ancient6% - Sanitral5% - Coopers of Stortford4% - Gold Label4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/coal-tar/trend)
## **Top coal tar search terms**
- **coal tar soap**33K/yr-14.4%14.2% conv. - **wrights coal tar soap**26K/yr-27.0%20.3% conv. - **pine tar soap**19K/yr-16.0%7.0% conv. - **pine tar**10K/yr-16.3%1.7% conv. - **tar soap**5K/yr-9.4%7.4% conv. - **wrights soap**4K/yr-5.5%14.8% conv. - **cold tar soap**3K/yr+6.3%17.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/coal-tar/search-terms)
## **Top coal tar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£17K30%£34K45%£50K60%£67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wrights Coal Tar Soap for everyday skin cleansing suitable for all skin types. 4 x 100g bars**Wright's**£2.71**4.6★695 rev](https://www.amazon.co.uk/dp/B0CZS5H9Q1) [2**Wrights Coal Tar Soap**Wright's**£0.67**4.5★718 rev](https://www.amazon.co.uk/dp/B0CQCY8NCL) [3**Dr.Ancient Pine Tar Black Soap Bar Organic Soap Bars Handcrafted the Traditional Way Natural Chemical-Free Vegan Used for Face and Body Deep Cleansing and Nourishing Daily Skin**Dr.Ancient**£7.00**4.3★7,141 rev](https://www.amazon.co.uk/dp/B07PBC5VKN) [4**8 x 100g Wrìghtś Coal Tar Soap for everyday skin cleansing Suitable for All Skin Types+ Natural BAMBOO Soap Dish Storage Holder-Cleaning SET**Sanitral**£14.24**4.2★81 rev](https://www.amazon.co.uk/dp/B0BPV54LP1) [5**Wrights Traditional Soap with Coal Tar Fragrance 125g pack of 4**Wright's**£5.61**4.7★3,729 rev](https://www.amazon.co.uk/dp/B001RYUD7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Birch Tar Soap Bar for Face & Body - 70g (2.47oz) - Made with 100% Natural Birch Tar and Birch Oils Deep Cleansing for All Skin Types - Gentle Skincare for Men & Women**Original Herbs**£4.39**14 rev1y ago](https://www.amazon.co.uk/dp/B0DP3MH4BJ) [**Wrights Coal Tar Soap for everyday skin cleansing suitable for all skin types. 4 x 100g bars**Wright's**£2.71**695 rev2y ago](https://www.amazon.co.uk/dp/B0CZS5H9Q1) [**Wrights Coal Tar Soap**Wright's**£0.67**718 rev2y ago](https://www.amazon.co.uk/dp/B0CQCY8NCL) [**Coopers of Stortford - Pack of 3 Pine Tar Soap With 100% Natural Ingredients - Vegetable-Based Soap Bar Soothing Relief for Itchy Skin - Suitable for Face Body and Hair**Coopers of Stortford**£8.97**75 rev3y ago](https://www.amazon.co.uk/dp/B0C9DSLNP2) [**8 x 100g Wrìghtś Coal Tar Soap for everyday skin cleansing Suitable for All Skin Types+ Natural BAMBOO Soap Dish Storage Holder-Cleaning SET**Sanitral**£14.24**81 rev3y ago](https://www.amazon.co.uk/dp/B0BPV54LP1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Birch Tar Soap Bar for Face & Body - 70g (2.47oz) - Made with 100% Natural Birch Tar and Birch Oils Deep Cleansing for All Skin Types - Gentle Skincare for Men & Women**Original Herbs**£4.39**4.7★**▲ 173%**](https://www.amazon.co.uk/dp/B0DP3MH4BJ) [**8 x 100g Wrìghtś Coal Tar Soap for everyday skin cleansing Suitable for All Skin Types+ Natural BAMBOO Soap Dish Storage Holder-Cleaning SET**Sanitral**£14.24**4.2★**▲ 54%**](https://www.amazon.co.uk/dp/B0BPV54LP1) [**Gold Label Unisexs GLD0117 Stockholm Tar Thick Clear Regular**Gold Label**£12.75**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B00803D5Y2) [**Dr.Ancient Pine Tar Black Soap Bar Organic Soap Bars Handcrafted the Traditional Way Natural Chemical-Free Vegan Used for Face and Body Deep Cleansing and Nourishing Daily Skin**Dr.Ancient**£7.00**4.3★**▲ 23%**](https://www.amazon.co.uk/dp/B07PBC5VKN) [**Wrights Coal Tar Soap**Wright's**£0.67**4.5★**— 7%**](https://www.amazon.co.uk/dp/B0CQCY8NCL)
**~~View all trending →~~**
## **What buyers say about coal tar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“I like the smell”*
**Value For Money**14%
*“good price”*
**Quality-Overall**8%
*“Great product”*
**Cleansing**7%
*“very clean”*
**Advertised Vs Actual Product**5%
*“Better than advertised”*
**Lather**5%
*“Enough lather build up”*
**Durability**4%
*“Lasts a decent amount of time, too”*
**Ease Of Cleaning**3%
*“You feel properly clean”*
**Hygiene-Overall**3%
*“A Soap for every occasion”*
**Soft Feel**2%
*“Soapy çlean feel”*
### **What buyers complain about **
**Smell**53%
*“Very very strong smell”*
**Value For Money**8%
*“Not worth the money”*
**Advertised Vs Actual Product**3%
*“Very deceptive”*
**Contamination**3%
*“so wii not use for hygiene reasons”*
**Certifications**3%
*“European banned coal tar”*
**Allergies**3%
*“Made me more itchy”*
**Ingredients-Overall**2%
*“Contains no pine tar at all”*
**Leak-Proof**2%
*“Arrived leaking and damaged”*
**Hard Feel**1%
*“My wife hated it so its a hard pass from me”*
**Measurement/Reading Accuracy**1%
*“Miss-Selling - Weights and measures should take a look at this”*
### **Top return reasons **
**Smell**52%
**Advertised Vs Actual Product**13%
**Size-Overall**10%
**Texture/Consistency-Overall**7%
**Quality-Overall**5%
**Value For Money**5%
**Hard Feel**2%
**Durability**2%
**Natural Ingredients**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is coal tar profitable to sell on Amazon United Kingdom?**
- The niche generates £112K/yr across 11 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the coal tar niche?**
- 8 brands and 91 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in coal tar?**
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for coal tar peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the coal tar niche?**
- Listings span £0.67–£14.24; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 1,631 reviews — the moat a new listing must climb.
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