---
title: "Co Wash — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/co-wash"
last_updated: "2026-08-07T12:24:32.120Z"
locale: en
meta:
description: "Niche score 39/100 · £76K/yr market · 136K searches/yr · £9.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £76K/yr market · 136K searches/yr · £9.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Co Wash — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **co wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 21Conversion 66Competition 47Returns 100Price range 0Avg price 29Brand share 0Review moat 38Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,666.55**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.45**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£76K**
£76K/yr · 136K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.35–£14.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, co wash is a £76K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **co wash market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£95K–£118K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- As I Am72% - Thank God It's Natural22% - Avlon4% - Camille Rose2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/co-wash/trend)
## **Top co wash search terms**
- **as i am**91K/yr-9.0%7.5% conv. - **tgin**21K/yr-6.3%4.9% conv. - **hair butter**10K/yr+2.1%1.8% conv. - **tgin leave in conditioner**6K/yr-12.2%7.2% conv. - **asiam**4K/yr+7.8%10.1% conv. - **hair butter for afro hair**3K/yr-27.6%1.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/co-wash/search-terms)
## **Top co wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**As I Am Leave-In Conditioner 237ml/8 fl oz. (Packaging may vary)**As I Am**£5.80**4.6★7,281 rev](https://www.amazon.co.uk/dp/B0065R18TY) [2**As I Am DoubleButter Cream Rich Daily Moisturizer 227g/8 oz.**As I Am**£7.10**4.4★7,161 rev](https://www.amazon.co.uk/dp/B007IVRASY) [3**Jamaican Black Castor Oil Repair & Restore Water 16oz/455ml**As I Am**£7.33**4.4★2,865 rev](https://www.amazon.co.uk/dp/B07XPFTGHR) [4**Thank God Its Natural Butter Cream Daily Hair Moisturiser With Shea Butter & Vitamin E for All Curl Types Hydrates Reduce Frizz 240 g (Pack of 1)**Thank God It's Natural**£13.37**4.4★7,279 rev](https://www.amazon.co.uk/dp/B00FN3KF18) [5**As I Am Curl Clarity Shampoo 237ml/8 oz.**As I Am**£6.11**4.4★2,524 rev](https://www.amazon.co.uk/dp/B0065QZPI0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**As I Am Rosemary Water Hair & Scalp Treatment Spray 16oz**As I Am**£9.58**97 rev2y ago](https://www.amazon.co.uk/dp/B0D9BW52LL) [**As I Am Rosemary Shampoo Scalp Care & Hair Growth 8oz**As I Am**£6.56**136 rev2y ago](https://www.amazon.co.uk/dp/B0D9BXHB7K) [**As I Am Rice Water Spray Strengthening Leave-In Treatment for Hair Growth 16oz**As I Am**£9.37**154 rev3y ago](https://www.amazon.co.uk/dp/B0C758WYYD) [**As I Am Jamaican Black Castor Oil Curling Crème- Moisturises Defines & Strengthens 8oz**As I Am**£7.88**336 rev6y ago](https://www.amazon.co.uk/dp/B08DL224L6) [**tgin Rose Water Smoothing Leave-In Conditioner for Natural Hair - Protective Styles - Curls - Waves - Detangler - Great for low porosity hair - Fine hair**Thank God It's Natural**£14.34**1,726 rev6y ago](https://www.amazon.co.uk/dp/B084RWMHH2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Camille Rose Curlaide Moisture Oil-Enriched Leave-In Hair Butter Moisturise and Strengthen Green Tea and Jojoba 240 ml (Pack of 1)**Camille Rose**£8.71**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B006FJMPZS) [**Thank God Its Natural Butter Cream Daily Hair Moisturiser With Shea Butter & Vitamin E for All Curl Types Hydrates Reduce Frizz 240 g (Pack of 1)**Thank God It's Natural**£13.37**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B00FN3KF18) [**As I Am Smoothing Gel- Smooths Edges Controls Frizz & Enhances Shine 8oz**As I Am**£5.35**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B007IVTA0U) [**Thank God Its Natural Moisture Rich Sulfate Free Shampoo With Amla Extract & Vitamin E for All Hair Types Soften Smooths & Reduce Breakage 384 ml (Pack of 1)**Thank God It's Natural**£11.88**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B00FLI0MTK) [**As I Am Rosemary Water Hair & Scalp Treatment Spray 16oz**As I Am**£9.58**4.2★**▲ 18%**](https://www.amazon.co.uk/dp/B0D9BW52LL)
**~~View all trending →~~**
## **What buyers say about co wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“the fragrance is excellent”*
**Quality-Overall**17%
*“Very good condtioner”*
**Moist/Dry**16%
*“my hair hydrated”*
**Soft Feel**5%
*“my hair is so soft”*
**Hair Growth**4%
*“It removes build-up effectively”*
**Value For Money**3%
*“that it is so affordable”*
**Suitability Curly Hair**3%
*“Keeps the hair frizz free”*
**Suitability Straight Hair**3%
*“Fantastic condition, great for my hair with low porosity hair”*
**Texture/Consistency-Overall**2%
*“Hair texture feels better”*
**Cleansing**2%
*“cleansed my hair thoroughly”*
### **What buyers complain about **
**Smell**16%
*“the smell remains”*
**Moist/Dry**14%
*“my hair is so dry”*
**Oily/Greasy**6%
*“Very greasy and a bit heavy on hair”*
**Texture/Consistency-Overall**4%
*“didnt like the consistency of the product”*
**Hair Related**4%
*“Haven't noticed a massive difference in my hair long term”*
**Suitability Short Hair**4%
*“not good for type 4 low porosity hair”*
**Absorbency**4%
*“Struggled absorbing in my sons hair”*
**Residue**4%
*“The spray left marks all over the floor and my furniture, and I noticed it had left a residue on the headrest in my car”*
**Size-Overall**4%
*“Item is super small”*
**Suitability Long Hair**4%
*“Long hair”*
### **Top return reasons **
**Leak-Proof**31%
**Smell**12%
**Advertised Vs Actual Product**9%
**Moist/Dry**9%
**Suitability Short Hair**9%
**Product Condition**4%
**Color**3%
**Damage/Burn Hair**3%
**Functionality-Overall**3%
**Size-Overall**2%
## **Common questions**
- **Is co wash profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 20 tracked products. 90-day search growth is -7.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the co wash niche?**
- 4 brands and 75 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in co wash?**
- Top complaints mined from reviews: Smell, Moist/Dry, Oily/Greasy. The return rate is 0.1%.
- **When does demand for co wash peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the co wash niche?**
- Listings span £5.35–£14.36; the average listing price is £9.45 (sweet spot $15–$100). The average incumbent carries 2,667 reviews — the moat a new listing must climb.
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