---
title: "Clinique Eye Cream — £369K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/clinique-eye-cream"
last_updated: "2026-08-06T18:41:01.415Z"
locale: en
meta:
description: "Niche score 47/100 · £369K/yr market · 312K searches/yr · £21.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £369K/yr market · 312K searches/yr · £21.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clinique Eye Cream — £369K/yr Amazon UK Niche (2026) - Flapen"
---
# **clinique eye cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 25Conversion 63Competition 23Returns 100Price range 79Avg price 91Brand share 0Review moat 48Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.11–£42.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£369K**
£369K/yr · 312K searches
**Review moat**
**Okay****1,654.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, clinique eye cream is a £369K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clinique eye cream market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£321K–£427K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#208**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Kiehl's88% - e.l.f.7% - medicube3% - sinoz1%
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -0.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/clinique-eye-cream/trend)
## **Top clinique eye cream search terms**
- **kiehls**160K/yr-5.5%2.5% conv. - **kiehls avocado eye cream**52K/yr+23.7%5.6% conv. - **kiehls eye cream**32K/yr+12.9%4.5% conv. - **elf eye cream**15K/yr-28.6%10.3% conv. - **kiehls men**13K/yr-15.7%3.5% conv. - **khiels**8K/yr-3.9%4.2% conv. - **kiehl**7K/yr-14.0%2.5% conv. - **kheils**5K/yr+0.6%3.3% conv. - **kiehls eye cream avocado**4K/yr+29.6%5.1% conv. - **avocado eye cream**4K/yr-4.9%3.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/clinique-eye-cream/search-terms)
## **Top clinique eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£37K20%£74K30%£111K40%£147K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kiehls Creamy Eye Treatment with Avocado Rich Under Eye Cream With 75% More Avocado Oil Rich in Essential fatty Acids Energising Caffeine Vitamins B and E (Full Size or Bundle)**Kiehl's**£30.02**4.3★1,594 rev](https://www.amazon.co.uk/dp/B008KMZ8FC) [2**Kiehls Creamy Eye Treatment with Avocado Rich Under Eye Cream With 75% More Avocado Oil Rich in Essential fatty Acids Energising Caffeine Vitamins B and E (Full Size or Bundle)**Kiehl's**£20.59**4.3★1,594 rev](https://www.amazon.co.uk/dp/B0DWXZPDWH) [3**Kiehls Ultra Facial Cream Face Moisturiser For Women & Men Suitable for All Skin Types Fragrance-Free 50Ml + Gift**Kiehl's**£27.18**4.4★59 rev](https://www.amazon.co.uk/dp/B0DWXZ3W9X) [4**Kiehls Facial Fuel Moisturiser for Men Energising Daily Mens Face Cream with Caffeine Vitamins and Chestnut Extract that Contain Antioxidants to Help Reduce Dullness (Full Size or Bundle)**Kiehl's**£23.79**4.6★2,584 rev](https://www.amazon.co.uk/dp/B0043H2GMQ) [5**Kiehls Ultra Facial Cream Face Moisturiser For Women & Men Suitable for All Skin Types Fragrance-Free 125Ml**Kiehl's**£38.17**4.5★296 rev](https://www.amazon.co.uk/dp/B001X1F6T0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kiehls Ultra Facial Cream 24 Hour Hydration Face Moisturiser Dual-Action Squalane and Glycerin Strengthens Skin Barrier All Skin Types Including Sensitive Paraben-Free Fragrance-Free**Kiehl's**£22.36**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GP36LQ7S) [**e.l.f. SKIN Bright + Brew-tiful Eye Cream Helps Brighten Appearance of Undereye Dark Circles & Repair Puffiness Vegan & Cruelty-Free**e.l.f.**£9.84**806 rev7mo ago](https://www.amazon.co.uk/dp/B0G1H91LGM) [**Sinoz Avocado Eye Cream for Dark Circles & Puffiness Anti-Aging Under Eye Cream Hyaluronic Acid Caffeine & Vitamin C Peptides - Hydrating Eye Treatment for Wrinkles Fine Lines Tired Eyes - 15 ml**sinoz**£10.55**145 rev10mo ago](https://www.amazon.co.uk/dp/B0FGDLDRFB) [**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4,577 rev1y ago](https://www.amazon.co.uk/dp/B0DWMSM6Y9) [**Kiehls Creamy Eye Treatment with Avocado Rich Under Eye Cream With 75% More Avocado Oil Rich in Essential fatty Acids Energising Caffeine Vitamins B and E (Full Size or Bundle)**Kiehl's**£20.59**1,594 rev1y ago](https://www.amazon.co.uk/dp/B0DWXZPDWH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kiehls Ultra Facial Cream 24 Hour Hydration Face Moisturiser Dual-Action Squalane and Glycerin Strengthens Skin Barrier All Skin Types Including Sensitive Paraben-Free Fragrance-Free**Kiehl's**£22.36**5.0★**▲ 273%**](https://www.amazon.co.uk/dp/B0GP36LQ7S) [**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4.4★**▲ 273%**](https://www.amazon.co.uk/dp/B0DWMSM6Y9) [**Kiehls Creamy Eye Treatment with Avocado Rich Under Eye Cream With 75% More Avocado Oil Rich in Essential fatty Acids Energising Caffeine Vitamins B and E (Full Size or Bundle)**Kiehl's**£20.59**4.3★**▲ 70%**](https://www.amazon.co.uk/dp/B0DWXZPDWH) [**e.l.f. SKIN Bright + Brew-tiful Eye Cream Helps Brighten Appearance of Undereye Dark Circles & Repair Puffiness Vegan & Cruelty-Free**e.l.f.**£9.84**4.3★**▲ 59%**](https://www.amazon.co.uk/dp/B0G1H91LGM) [**Sinoz Avocado Eye Cream for Dark Circles & Puffiness Anti-Aging Under Eye Cream Hyaluronic Acid Caffeine & Vitamin C Peptides - Hydrating Eye Treatment for Wrinkles Fine Lines Tired Eyes - 15 ml**sinoz**£10.55**4.2★**▲ 35%**](https://www.amazon.co.uk/dp/B0FGDLDRFB)
**~~View all trending →~~**
## **What buyers say about clinique eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The price for the quality of product is brilliant”*
**Moist/Dry**15%
*“It's very good & hydrating”*
**Value For Money**12%
*“Good price”*
**Suitability Combination Skin**9%
*“suits my very sensitive skin”*
**Soft Feel**9%
*“it makes you feel great”*
**Suitability Dry Skin**4%
*“doesn't leave my skin feeling dry”*
**Texture/Consistency-Overall**3%
*“The texture is creamy”*
**Smell**3%
*“purchased for a gift told it smells nice feels great on the skin”*
**Durability**2%
*“Lasts ages as you dont need to use much”*
**Absorbency**2%
*“absorbs well”*
### **What buyers complain about **
**Allergies**13%
*“I got allergic reaction”*
**Value For Money**13%
*“too pricey”*
**Functionality-Overall**6%
*“Not what I thought dies Not seem to do anything”*
**Sensitivity-Overall**5%
*“Not for sensitive eyes”*
**Quality-Overall**4%
*“The quality control is so poor now that the writing on the pot has all worn off”*
**Suitability Dry Skin**3%
*“Not great for an eye cream”*
**Durability**3%
*“the pump broke day 2”*
**Size-Overall**3%
*“at first I thought this looks a bit small”*
**Moist/Dry**2%
*“Good eye cream not as hydrating as it suggests however its not the worst I've used”*
**Adhesion/Stickiness**2%
*“Leaves face feeling sticky and greasy”*
### **Top return reasons **
**Motor Power**36%
**Value For Money**11%
**Functionality-Overall**11%
**Product Condition**6%
**Ingredients-Overall**5%
**Skin Health**5%
**Leak-Proof**5%
**Suitability Combination Skin**4%
**Quality-Overall**4%
**Moist/Dry**4%
## **Common questions**
- **Is clinique eye cream profitable to sell on Amazon United Kingdom?**
- The niche generates £369K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the clinique eye cream niche?**
- 4 brands and 70 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clinique eye cream?**
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.0%.
- **When does demand for clinique eye cream peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the clinique eye cream niche?**
- Listings span £8.11–£42.72; the average listing price is £21.37 (sweet spot $15–$100). The average incumbent carries 1,655 reviews — the moat a new listing must climb.
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