---
title: "Clear Nail Polish — £146K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/clear-nail-polish"
last_updated: "2026-08-06T21:48:56.453Z"
locale: en
meta:
description: "Niche score 42/100 · £146K/yr market · 239K searches/yr · £3.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £146K/yr market · 239K searches/yr · £3.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clear Nail Polish — £146K/yr Amazon UK Niche (2026) - Flapen"
---
# **clear nail polish**
**Skip it**
Prices mostly outside the sweet spot ($1.55–$5.37) — this niche doesn't clear our bar today.
Market size 32Growth 42Conversion 99Competition 13Returns 100Price range 0Avg price 10Brand share 21Review moat 19Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£146K**
£146K/yr · 239K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****15,757.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£3.43**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.55–£5.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, clear nail polish is a £146K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clear nail polish market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£103K–£137K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**3%**
- Rimmel65% - Sally Hansen7% - Coloroom7% - Essence Cosmetics7% - Yoowan6% - Barry M5% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
5K3KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/clear-nail-polish/trend)
## **Top clear nail polish search terms**
- **clear nail polish**145K/yr+12.8%13.5% conv. - **clear nail varnish**54K/yr+11.5%15.7% conv. - **nail polish clear**7K/yr+14.2%11.1% conv. - **clear nail varnish quick dry**7K/yr+15.4%18.8% conv. - **rimmel top coat nail polish**4K/yr+72.6%8.2% conv. - **nail varnish clear**6K/yr+4.2%11.1% conv. - **transparent nail polish**5K/yr+20.0%7.0% conv. - **rimmel top coat**4K/yr+41.0%7.9% conv. - **clear nail polish quick dry**3K/yr+10.8%15.8% conv. - **clear polish**2K/yr+25.1%6.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/clear-nail-polish/search-terms)
## **Top clear nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£22K30%£44K45%£66K60%£88K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml**Rimmel**£2.96**4.4★78,935 rev](https://www.amazon.co.uk/dp/B00UYJGYCK) [2**Rimmel London Nail Care 7 in 1 Multi Benefit Base & Top Coat**Rimmel**£3.98**4.6★3,471 rev](https://www.amazon.co.uk/dp/B0CGJH56XH) [3**Clear 2 In 1 Water-Based Top Coat & Base Coat Nail Varnish - Quick Dry Long Lasting Clear Nail Polish & Protector - Suitable For Women**Coloroom**£3.21**4.1★39 rev](https://www.amazon.co.uk/dp/B0FJ2GPGTY) [4**essence colour grip BASE COAT longlasting priming protecting shiny translucent (8ml)**Essence Cosmetics**£1.55**4.5★378 rev](https://www.amazon.co.uk/dp/B09R82QP64) [5**Yoowan 2 In 1 Water-Based Clear Nail Polish Top Coat & Base Coat Quick Dry Long Lasting Non-Toxic Natural Ingredients 10 ml**Yoowan**£3.41**4.2★124 rev](https://www.amazon.co.uk/dp/B0DMZMW5P6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clear 2 In 1 Water-Based Top Coat & Base Coat Nail Varnish - Quick Dry Long Lasting Clear Nail Polish & Protector - Suitable For Women**Coloroom**£3.21**39 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2GPGTY) [**Morovan 3in1 Clear Nail Polish: Base Coat Top Coat 3in1 Nail Strengthener Clear Nail Varnish 15ml**Morovan**£5.37**64 rev1y ago](https://www.amazon.co.uk/dp/B0FGV3XXQN) [**Yoowan 2 In 1 Water-Based Clear Nail Polish Top Coat & Base Coat Quick Dry Long Lasting Non-Toxic Natural Ingredients 10 ml**Yoowan**£3.41**124 rev1y ago](https://www.amazon.co.uk/dp/B0DMZMW5P6) [**Rimmel London Nail Care 7 in 1 Multi Benefit Base & Top Coat**Rimmel**£3.98**3,471 rev2y ago](https://www.amazon.co.uk/dp/B0CGJH56XH) [**essence colour grip BASE COAT longlasting priming protecting shiny translucent (8ml)**Essence Cosmetics**£1.55**378 rev3y ago](https://www.amazon.co.uk/dp/B09R82QP64)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**essence colour grip BASE COAT longlasting priming protecting shiny translucent (8ml)**Essence Cosmetics**£1.55**4.5★**▲ 133%**](https://www.amazon.co.uk/dp/B09R82QP64) [**Clear 2 In 1 Water-Based Top Coat & Base Coat Nail Varnish - Quick Dry Long Lasting Clear Nail Polish & Protector - Suitable For Women**Coloroom**£3.21**4.1★**▲ 96%**](https://www.amazon.co.uk/dp/B0FJ2GPGTY) [**Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml**Rimmel**£2.96**4.4★**▲ 18%**](https://www.amazon.co.uk/dp/B00UYJGYCK) [**Rimmel London Nail Care 7 in 1 Multi Benefit Base & Top Coat**Rimmel**£3.98**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B0CGJH56XH) [**Morovan 3in1 Clear Nail Polish: Base Coat Top Coat 3in1 Nail Strengthener Clear Nail Varnish 15ml**Morovan**£5.37**4.3★**— 4%**](https://www.amazon.co.uk/dp/B0FGV3XXQN)
**~~View all trending →~~**
## **What buyers say about clear nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent product”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Value For Money**11%
*“Good value for money”*
**Brightness/Shine/Glow**9%
*“lovely shine”*
**Durability**6%
*“has great durability”*
**Ease Of Application**5%
*“Easy to apply”*
**Moist/Dry**4%
*“It does dry quick as said”*
**Hair Growth**4%
*“Keeps my nails strong and encourages growth”*
**Stitch/Finish/Polish**3%
*“But I am impressed with its finish look”*
**Functionality-Overall**3%
*“Does the job”*
### **What buyers complain about **
**Hard Feel**11%
*“Very tough”*
**Durability**11%
*“more or even break from odd places”*
**Functionality-Overall**8%
*“not really effective”*
**Quality-Overall**7%
*“Not good for the nails”*
**Brightness/Shine/Glow**6%
*“Matte not shine”*
**Moist/Dry**5%
*“not sure why people say it doesn't dry fast”*
**Strength**4%
*“Doesn't strengthen nails at all”*
**Thickness**4%
*“its too thick”*
**Smudge Resistance**4%
*“Nails started flaking at the ends”*
**Ease Of Use**3%
*“But used alone its really tough”*
### **Top return reasons **
**Functionality-Overall**28%
**Leak-Proof**12%
**Advertised Vs Actual Product**8%
**Durability**8%
**Moist/Dry**6%
**Value For Money**5%
**Quality-Overall**5%
**Ease Of Use**4%
**Defective Material/Parts**4%
**Dilute/Watery**4%
## **Common questions**
- **Is clear nail polish profitable to sell on Amazon United Kingdom?**
- The niche generates £146K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the clear nail polish niche?**
- 7 brands and 67 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in clear nail polish?**
- Top complaints mined from reviews: Hard Feel, Durability, Functionality-Overall. The return rate is 0.1%.
- **When does demand for clear nail polish peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the clear nail polish niche?**
- Listings span £1.55–£5.37; the average listing price is £3.43 (sweet spot $15–$100). The average incumbent carries 15,757 reviews — the moat a new listing must climb.
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