---
title: "Clear Mascara — £182K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/clear-mascara"
last_updated: "2026-08-11T00:46:47.532Z"
locale: en
meta:
description: "Niche score 46/100 · £182K/yr market · 310K searches/yr · £4.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £182K/yr market · 310K searches/yr · £4.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clear Mascara — £182K/yr Amazon UK Niche (2026) - Flapen"
---
# **clear mascara**
**Skip it**
Prices mostly outside the sweet spot ($1.78–$10.31) — this niche doesn't clear our bar today.
Market size 37Growth 22Conversion 95Competition 21Returns 100Price range 0Avg price 14Brand share 36Review moat 28Quality gap 86
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£182K**
£182K/yr · 310K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,745**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.92**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.78–£10.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, clear mascara is a £182K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clear mascara market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£148K–£197K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#167**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**12%**
- e.l.f.42% - Collection22% - MUA10% - Technic6% - Rimmel4% - Physicians Formula4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
45K35KSpike '24Holiday '24Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/clear-mascara/trend)
## **Top clear mascara search terms**
- **clear mascara**141K/yr-6.2%13.0% conv. - **clear mascara for eyelashes**45K/yr+22.0%13.9% conv. - **collection**51K/yr-34.8%0.3% conv. - **collection makeup**18K/yr-18.9%0.1% conv. - **clear mascara volume and length**12K/yr+30.9%9.8% conv. - **elf clear brow and lash mascara**9K/yr-10.1%27.5% conv. - **collection cosmetics**8K/yr-7.0%0.3% conv. - **collection make up**7K/yr-34.6%0.0% conv. - **elf clear mascara**6K/yr-0.2%20.3% conv. - **collection eyebrow gel**4K/yr+31.4%8.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/clear-mascara/search-terms)
## **Top clear mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£36K30%£55K40%£73K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Clear Brow & Lash Mascara Glossy Shiny Lightweight Easy To Use Conditions Hairs Gives Brows Soft Flexible Hold Compact All-Day Wear 2.5ml crystal (clear)**e.l.f.**£3.11**4.3★13,352 rev](https://www.amazon.co.uk/dp/B00VZDAA56) [2**Collection Cosmetics Colour Lash Mascara Protein Enriched 8ml Clear**Collection**£1.78**4.4★7,175 rev](https://www.amazon.co.uk/dp/B079H37XNR) [3**MUA Makeup Academy Lash & Brow Clear Mascara 9 ml - Vegan & Cruelty Free**MUA**£1.86**3.9★24 rev](https://www.amazon.co.uk/dp/B06WV7VYJ9) [4**Clear Brow & Lash Mascara Set of 2**e.l.f.**£4.78**4.5★6,668 rev](https://www.amazon.co.uk/dp/B0BSP2J3BH) [5**Technic Natural Lashes Clear Mascara - Long Lasting Lightweight Conditioning Formula For Enhancing & Lengthening Natural Healthy Lashes. Vegan Formula 10 ml**Technic**£3.14**4.2★2,890 rev](https://www.amazon.co.uk/dp/B0049AYEU4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes**Maybelline**£9.66**295 rev3mo ago](https://www.amazon.co.uk/dp/B0G52CKKMT) [**Clear Mascara Waterproof Cllagen Nourish Lash Primer & Top Coat for Sensitive Eyes Smudge Proof Lengthening Mascara Clear Volume and Length Long Lasting Tubing Masc/ara Cle/ar Volume & Length**Fankayi**£4.22**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G4VN4DYG) [**MUA Makeup Academy Lash & Brow Clear Mascara 9 ml - Vegan & Cruelty Free**MUA**£1.86**24 rev1y ago](https://www.amazon.co.uk/dp/B06WV7VYJ9) [**Clear Brow & Lash Mascara Set of 2**e.l.f.**£4.78**6,668 rev2y ago](https://www.amazon.co.uk/dp/B0BSP2J3BH) [**Collection Cosmetics Colour Lash Mascara Protein Enriched 8ml Clear Pack of 3 Trio Value Bundle**Collection**£5.84**60 rev2y ago](https://www.amazon.co.uk/dp/B0CHMR7P4Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes**Maybelline**£9.66**4.3★**▲ 325%**](https://www.amazon.co.uk/dp/B0G52CKKMT) [**MUA Makeup Academy Lash & Brow Clear Mascara 9 ml - Vegan & Cruelty Free**MUA**£1.86**3.9★**▲ 181%**](https://www.amazon.co.uk/dp/B06WV7VYJ9) [**Clear Mascara Waterproof Cllagen Nourish Lash Primer & Top Coat for Sensitive Eyes Smudge Proof Lengthening Mascara Clear Volume and Length Long Lasting Tubing Masc/ara Cle/ar Volume & Length**Fankayi**£4.22**3.5★**▲ 124%**](https://www.amazon.co.uk/dp/B0G4VN4DYG) [**Collection Cosmetics Colour Lash Mascara Protein Enriched 8ml Clear Pack of 3 Trio Value Bundle**Collection**£5.84**4.3★**▲ 82%**](https://www.amazon.co.uk/dp/B0CHMR7P4Z) [**Barry M Eyes Wide Strengthening & Conditioning Clear Mascara**Barry M**£4.63**3.5★**▲ 75%**](https://www.amazon.co.uk/dp/B0BRT8HG8C)
**~~View all trending →~~**
## **What buyers say about clear mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**37%
*“Absolutely fantastic Mascara”*
**Quality-Overall**12%
*“overall performed well”*
**Ease Of Use**10%
*“Easy to use”*
**Value For Money**8%
*“Good price”*
**Ease Of Application**4%
*“it applies smoothly”*
**Smudge Resistance**3%
*“Doesnt smudge”*
**Durability**2%
*“It lasts all day without smudging”*
**Advertised Vs Actual Product**2%
*“Again, that's exactly what I want”*
**Size-Overall**2%
*“Impressive length and super simple to remove”*
**Water Resistance**1%
*“What I like best about tubing is taking it off is easy my face cloth in hot water works a treat”*
### **What buyers complain about **
**Eyelash Quality**21%
*“Im not impressed with this for either brows or lashes”*
**Quality-Overall**8%
*“Not as good as they have made it out to be”*
**Allergies**4%
*“Irritated my eyes”*
**Functionality-Overall**4%
*“it doesn't make for the smoothest application”*
**Ease Of Use**4%
*“not as easy as described”*
**Durability**3%
*“Flaked after a couple of hours”*
**Product Condition**3%
*“Its not new”*
**Moist/Dry**3%
*“It was clumpy and practically dried up”*
**Size-Overall**3%
*“small”*
**Adhesion/Stickiness**3%
*“I find this too sticky”*
### **Top return reasons **
**Functionality-Overall**100%
## **Common questions**
- **Is clear mascara profitable to sell on Amazon United Kingdom?**
- The niche generates £182K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the clear mascara niche?**
- 11 brands and 80 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in clear mascara?**
- Top complaints mined from reviews: Eyelash Quality, Quality-Overall, Allergies. The return rate is 0.0%.
- **When does demand for clear mascara peak?**
- Demand peaks in Aug–Sep; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the clear mascara niche?**
- Listings span £1.78–£10.31; the average listing price is £4.92 (sweet spot $15–$100). The average incumbent carries 3,745 reviews — the moat a new listing must climb.
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