---
title: "Trend — clear lip oil - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/clear-lip-oil/trend"
last_updated: "2026-08-10T19:24:27.361Z"
locale: en
meta:
  description: "Niche score 50/100 · £82K/yr market · 231K searches/yr. Prices mostly outside the sweet spot ($1.27–$15.02) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £82K/yr market · 231K searches/yr. Prices mostly outside the sweet spot ($1.27–$15.02) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — clear lip oil - Flapen"
---

# **clear lip oil**

**Worth a look**

Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.27–$15.02) keeps it on the watch list.

Market size 20Growth 40Conversion 74Competition 82Returns 99Price range 0Avg price 14Brand share 32Review moat 22Quality gap 67

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****9,198.57**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£82K**

£82K/yr · 231K searches

**Avg price**

**Bad****£5.12**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.27–£15.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend