---
title: "Clear Lip Oil — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/clear-lip-oil"
last_updated: "2026-08-10T18:21:15.819Z"
locale: en
meta:
description: "Niche score 50/100 · £82K/yr market · 231K searches/yr. Prices mostly outside the sweet spot ($1.27–$15.02) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £82K/yr market · 231K searches/yr. Prices mostly outside the sweet spot ($1.27–$15.02) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clear Lip Oil — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **clear lip oil**
**Worth a look**
Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.27–$15.02) keeps it on the watch list.
Market size 20Growth 40Conversion 74Competition 82Returns 99Price range 0Avg price 14Brand share 32Review moat 22Quality gap 67
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,198.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£82K**
£82K/yr · 231K searches
**Avg price**
**Bad****£5.12**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.27–£15.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, clear lip oil is a £82K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clear lip oil market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£77K–£102K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**220**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 81%
**Open market**
**11%**
- NYX PROFESSIONAL MAKEUP53% - e.l.f.10% - Collection10% - Rimmel7% - MUA6% - Technic3% - Open — no brand owns it (9 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.
12K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/clear-lip-oil/trend)
## **Top clear lip oil search terms**
- **clear lip gloss**71K/yr-9.3%9.4% conv. - **nyx fat oil**30K/yr+157.9%3.1% conv. - **lip gloss clear**33K/yr+8.1%8.8% conv. - **nyx lip oil**21K/yr-2.1%3.3% conv. - **fat oil**9K/yr+30.8%3.0% conv. - **clear lipgloss**9K/yr+24.0%7.1% conv. - **clear gloss**8K/yr+5.0%6.4% conv. - **fat oil lip gloss**8K/yr-5.5%5.0% conv. - **clear lip oil**7K/yr-13.7%5.4% conv. - **lip oil clear**9K/yr-23.9%5.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/clear-lip-oil/search-terms)
## **Top clear lip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£5K9%£7K12%£10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX Professional Makeup Lip Oil Fat Oil Lip Drip High Shine Tinted Gloss 12hr Hydrating Lip Treatment with Squalane Non-Sticky Vegan Shade: Chillin Like A Villain**NYX PROFESSIONAL MAKEUP**£5.14**4.4★25,271 rev](https://www.amazon.co.uk/dp/B0D686D836) [2**NYX Professional Makeup Lip Oil Fat Oil Lip Drip High Shine Tinted Gloss 12hr Hydrating Lip Treatment with Squalane Non-Sticky Vegan Shade: My Main**NYX PROFESSIONAL MAKEUP**£4.42**4.4★25,271 rev](https://www.amazon.co.uk/dp/B0BL9Y85VG) [3**NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie**NYX PROFESSIONAL MAKEUP**£11.61**4.0★307 rev](https://www.amazon.co.uk/dp/B0GP8WHC33) [4**Collection Cosmetics Lasting High-Shine Non-Sticky Gloss Me Up Scented Lip Gloss 10ml Clear Peppermint**Collection**£2.51**4.2★1,897 rev](https://www.amazon.co.uk/dp/B0886XY94T) [5**e.l.f. Lip Lacquer Nourishing Non-Sticky Ultra-Shine Lip Gloss With Sheer Color Infused With Vitamins A & E Vegan & Cruelty-Free Clear**e.l.f.**£3.81**4.3★41,147 rev](https://www.amazon.co.uk/dp/B01N5JBLQR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie**NYX PROFESSIONAL MAKEUP**£11.61**307 rev2mo ago](https://www.amazon.co.uk/dp/B0GP8WHC33) [**NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Caramelt Mami**NYX PROFESSIONAL MAKEUP**£12.42**307 rev2mo ago](https://www.amazon.co.uk/dp/B0GP9GHGG5) [**NYX Gift Set Fat Oil Lip & Body Kit - Suga Baddie 3-Piece Travel Size Set with Lip Oil Whipped Body Butter & Shimmering Body Oil Sweet Vanilla Scent Vegan & Cruelty-Free Caramelt Mami**NYX PROFESSIONAL MAKEUP**£15.02**30 rev3mo ago](https://www.amazon.co.uk/dp/B0GTMSB8G9) [**MUA Makeup Academy So Nourishing Clear Lip Oil High Shine Finish with Vitamin E & Jojoba Oil 3 ml - Vegan & Cruelty Free**MUA**£1.92**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GKHLFKHC) [**MUA Makeup Academy Hydra Juice Peptide Lip Balm Coconut Sugar Vegan & Cruelty Free 10 ml**MUA**£2.01**16 rev1y ago](https://www.amazon.co.uk/dp/B0F8R7VNCS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX Gift Set Fat Oil Lip & Body Kit - Suga Baddie 3-Piece Travel Size Set with Lip Oil Whipped Body Butter & Shimmering Body Oil Sweet Vanilla Scent Vegan & Cruelty-Free Caramelt Mami**NYX PROFESSIONAL MAKEUP**£15.02**4.4★**▲ 308%**](https://www.amazon.co.uk/dp/B0GTMSB8G9) [**MUA Makeup Academy So Nourishing Clear Lip Oil High Shine Finish with Vitamin E & Jojoba Oil 3 ml - Vegan & Cruelty Free**MUA**£1.92**4.0★**▲ 307%**](https://www.amazon.co.uk/dp/B0GKHLFKHC) [**NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Caramelt Mami**NYX PROFESSIONAL MAKEUP**£12.42**4.0★**▲ 307%**](https://www.amazon.co.uk/dp/B0GP9GHGG5) [**NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie**NYX PROFESSIONAL MAKEUP**£11.61**4.0★**▲ 304%**](https://www.amazon.co.uk/dp/B0GP8WHC33) [**e.l.f. Lip Lacquer Nourishing Non-Sticky Ultra-Shine Lip Gloss With Sheer Color Infused With Vitamins A & E Vegan & Cruelty-Free Clear**e.l.f.**£3.81**4.3★**▲ 268%**](https://www.amazon.co.uk/dp/B01N5JBLQR)
**~~View all trending →~~**
## **What buyers say about clear lip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“Smells so beautiful”*
**Brightness/Shine/Glow**13%
*“Good lip gloss”*
**Moist/Dry**8%
*“very hydrating”*
**Value For Money**8%
*“Good value”*
**Color**7%
*“Beautiful colour”*
**Quality-Overall**6%
*“Excellent product”*
**Suitability Combination Skin**3%
*“It feels nice on the skin”*
**Suitability Oily Skin**3%
*“I love this oil”*
**Durability**3%
*“lasts all day”*
**Texture/Consistency-Overall**3%
*“Nice thick consistency which I personally prefer”*
### **What buyers complain about **
**Adhesion/Stickiness**12%
*“Feels very sticky”*
**Color**8%
*“Looked orange”*
**Smell**6%
*“the scent is so overpowering”*
**Size-Overall**6%
*“Looked as if it had been on the shelf too long”*
**Durability**4%
*“The only downside is that it doesn't last for ages”*
**Thickness**3%
*“this gloss is really thick and sticky”*
**Functionality-Overall**3%
*“Doesn't work”*
**Value For Money**3%
*“It's not cheap”*
**Ease Of Application**2%
*“However, the applicator is a bit of a let-down”*
**Ease Of Use**2%
*“I'm struggling to open it”*
### **Top return reasons **
**Color**53%
**Product Condition**8%
**Advertised Vs Actual Product**5%
**Leak-Proof**4%
**Value For Money**4%
**Smell**3%
**Quality-Overall**3%
**Moist/Dry**3%
**Adhesion/Stickiness**3%
**Functionality-Overall**3%
## **Common questions**
- **Is clear lip oil profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 42 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the clear lip oil niche?**
- 15 brands and 220 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in clear lip oil?**
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Smell. The return rate is 0.2%.
- **When does demand for clear lip oil peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the clear lip oil niche?**
- Listings span £1.27–£15.02; the average listing price is £5.12 (sweet spot $15–$100). The average incumbent carries 9,199 reviews — the moat a new listing must climb.
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