---
title: "Cleansing Oil — £549K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cleansing-oil"
last_updated: "2026-08-10T14:29:32.347Z"
locale: en
meta:
description: "Niche score 51/100 · £549K/yr market · 659K searches/yr · £10.33 avg price. Soft demand (-7.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £549K/yr market · 659K searches/yr · £10.33 avg price. Soft demand (-7.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cleansing Oil — £549K/yr Amazon UK Niche (2026) - Flapen"
---
# **cleansing oil**
**Worth a look**
Shows low returns (0.1%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Market size 62Growth 21Conversion 79Competition 37Returns 99Price range 25Avg price 36Brand share 57Review moat 25Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£549K**
£549K/yr · 659K searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.33**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,261.09**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.90–£18.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cleansing oil is a £549K/yr Amazon United Kingdom market (659K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cleansing oil market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£517K–£620K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**155**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**23%**
- ANUA24% - SKIN100415% - CeraVe13% - Super Facialist12% - ma:nyo7% - Haruharu6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/cleansing-oil/trend)
## **Top cleansing oil search terms**
- **oil cleanser**184K/yr-7.0%5.9% conv. - **cleansing oil**141K/yr+3.0%4.7% conv. - **centella cleansing oil**52K/yr-25.7%6.5% conv. - **super facialist**39K/yr-14.8%5.8% conv. - **oil based cleanser**21K/yr-3.6%6.1% conv. - **anua cleansing oil**57K/yr-53.9%9.0% conv. - **oil cleanser korean**19K/yr+4.2%6.7% conv. - **manyo cleansing oil**14K/yr+20.8%7.8% conv. - **cerave oil cleanser**17K/yr+0.6%13.6% conv. - **anua heartleaf pore control cleansing oil**13K/yr+22.9%12.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cleansing-oil/search-terms)
## **Top cleansing oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£27K10%£55K15%£82K20%£110K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care. 6.76fl.oz**ANUA**£11.45**4.5★1,626 rev](https://www.amazon.co.uk/dp/B0DL8Y8N4G) [2**Madagascar Centella Light Cleansing Oil by Skin1004 for Women - 6.76 oz Cleanser**SKIN1004**£12.77**4.6★13,841 rev](https://www.amazon.co.uk/dp/B07T5BN3P2) [3**CeraVe Hydrating Foaming Oil Cleanser for Normal to Very Dry Skin 236ml**CeraVe**£8.51**4.6★4,262 rev](https://www.amazon.co.uk/dp/B09CCJD53W) [4**Super Facialist Vitamin C Cleansing Oil - Gentle Face Wash for Women Removes Waterproof Makeup Deep Pore Cleanser Suits All Skin Types Radiant & Soft Skin 200ml**Super Facialist**£6.84**4.5★5,260 rev](https://www.amazon.co.uk/dp/B00KZYWQLM) [5**MANYO Pure Cleansing Oil Natural Oil Cleanser for Face Makeup Blackhead Remover Korean Skin Care 6.76 fl oz (200ml)**ma:nyo**£14.87**4.4★7,555 rev](https://www.amazon.co.uk/dp/B01N5K834V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Centella Cleansing Oil Natural Oil Cleaner Skin Care Remover Oil Korean Centella Oil Cleanser for Gentle Makeup Removal Deep Cleansing of Pores for All Skin**Katslyn**£8.34**22 rev3mo ago](https://www.amazon.co.uk/dp/B0DT6TD9PR) [**Bean Cleansing Oil - Blackhead & Pore-Clearing Makeup Remover 100ml**mixsoon**£9.50**2,203 rev11mo ago](https://www.amazon.co.uk/dp/B0F7XJ2M5N) [**medicube Zero Pore Blackhead Cleansing Oil | Makeup Remover for all skin types Daily Moisture Facial Cleanser Low-Irritation | Korean Skin Care 205 ml**medicube**£11.30**505 rev1y ago](https://www.amazon.co.uk/dp/B0DPJR1N27) [**ANUA Heartleaf Pore Cleansing Oil MILD Sensitive Skin Face Wash Oil Cleanser for Face Makeup Blackhead Remover Korean Skin Care Non-Comedogenic Fragrance Free 6.76 fl oz(200ml)**ANUA**£12.48**1,627 rev1y ago](https://www.amazon.co.uk/dp/B0CX8X7LVM) [**ROUND LAB 1025 Dokdo Cleansing Oil Lightweight Oil Cleanser for Face Makeup Remover for Sensitive Skin Blackhead and Pore Cleansing Easy to Wash Off No Oily Residue Korean Skin Care 200ml**ROUND LAB**£11.59**708 rev1y ago](https://www.amazon.co.uk/dp/B0943CP9KT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bean Cleansing Oil - Blackhead & Pore-Clearing Makeup Remover 100ml**mixsoon**£9.50**4.7★**▲ 166%**](https://www.amazon.co.uk/dp/B0F7XJ2M5N) [**The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml**The Ordinary**£12.36**4.8★**▲ 122%**](https://www.amazon.co.uk/dp/B07VHDYJL5) [**SKIN1004 Madagascar Centella Light Cleansing Oil (30 ml)**SKIN1004**£7.35**4.6★**▲ 110%**](https://www.amazon.co.uk/dp/B09TLD4S4H) [**ROUND LAB 1025 Dokdo Cleansing Oil Lightweight Oil Cleanser for Face Makeup Remover for Sensitive Skin Blackhead and Pore Cleansing Easy to Wash Off No Oily Residue Korean Skin Care 200ml**ROUND LAB**£11.59**4.6★**▲ 104%**](https://www.amazon.co.uk/dp/B0943CP9KT) [**MANYO Pure Cleansing Oil Natural Oil Cleanser for Face Makeup Blackhead Remover Korean Skin Care 6.76 fl oz (200ml)**ma:nyo**£14.87**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B01N5K834V)
**~~View all trending →~~**
## **What buyers say about cleansing oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**19%
*“Love this cleansing oil”*
**Quality-Overall**13%
*“Excellent product”*
**Suitability Combination Skin**10%
*“Great for my skin”*
**Soft Feel**9%
*“Soft skin”*
**Ease Of Cleaning**9%
*“Good cleanser”*
**Smell**7%
*“Neutral smell”*
**Moist/Dry**4%
*“feels very hydrating”*
**Suitability Dry Skin**3%
*“it helps with the dryness”*
**Value For Money**3%
*“Great price”*
**Suitability Oily Skin**3%
*“For oily skin. Its really work for me.”*
### **What buyers complain about **
**Smell**12%
*“Weird smell”*
**Allergies**7%
*“Itchy sore skin”*
**Skin Health**6%
*“It tingled my face”*
**Ease Of Cleaning**5%
*“Not easy to clean off”*
**Value For Money**4%
*“disappointing for the price I paid”*
**Moist/Dry**3%
*“This made my skin soooo dry”*
**Oily/Greasy**3%
*“wish it was a bit more oily”*
**Motor Power**3%
*“Arrive with pump broken”*
**Suitability Dry Skin**3%
*“Not really doing the job on my dry skin”*
**Suitability Combination Skin**3%
*“This didnt suit my skin”*
### **Top return reasons **
**Leak-Proof**12%
**Advertised Vs Actual Product**10%
**Motor Power**8%
**Moist/Dry**8%
**Functionality-Overall**8%
**Skin Health**8%
**Smell**6%
**Suitability Combination Skin**6%
**Product Condition**5%
**Defective Material/Parts**4%
## **Common questions**
- **Is cleansing oil profitable to sell on Amazon United Kingdom?**
- The niche generates £549K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the cleansing oil niche?**
- 16 brands and 155 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in cleansing oil?**
- Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.1%.
- **When does demand for cleansing oil peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cleansing oil niche?**
- Listings span £4.90–£18.44; the average listing price is £10.33 (sweet spot $15–$100). The average incumbent carries 4,261 reviews — the moat a new listing must climb.
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