---
title: "Search terms — cleansing milk - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cleansing-milk/search-terms"
last_updated: "2026-08-10T21:25:36.719Z"
locale: en
meta:
  description: "Niche score 38/100 · £151K/yr market · 223K searches/yr · £9.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £151K/yr market · 223K searches/yr · £9.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — cleansing milk - Flapen"
---

# **cleansing milk**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 31Conversion 75Competition 21Returns 99Price range 21Avg price 31Brand share 4Review moat 25Quality gap 33

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£151K**

£151K/yr · 223K searches

**Growth**

**Okay****+4.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£9.76**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****4,858**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£1.67–£18.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms