[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-beauty-cleansing-balm":3,"research-sidebar-rollups":904},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":91,"demand":96,"seasonality":411,"brandShare":424,"products":446,"feedback":660,"searchTerms":822,"related":871,"lastUpdated":36},"fcb2d2a95fd7ba96d1e175f948128a5f","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":50,"top20BrandShare":31,"primePct":31,"oosRate":42},513341,562504,1.0768,-0.0067,0.0845,0.5873,0.7297,4.5,2610,10.8,4.34,31.56,21,60000,0.8571,0.0007,1,"cleansing balm","cleansing-balm","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcleansing-balm","Face","2026-07-21T08:01:42.230573+00:00",14,13,108,[],93,0,50000,2000,2500,540000,648000,46,148,0.9877,{"score":52,"verdict":53,"components":54},54,"watch",[55,60,63,67,70,73,76,81,84,87],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",60,0.15,513341.15,{"key":61,"score":62,"weight":58,"raw":18},"growth",25,{"key":64,"score":65,"weight":66,"raw":19},"conversion",81,0.1,{"key":68,"score":69,"weight":58,"raw":20},"competition",44,{"key":71,"score":72,"weight":66,"raw":21},"brandShare",53,{"key":74,"score":75,"weight":66,"raw":22},"qualityGap",42,{"key":77,"score":78,"weight":79,"raw":80},"reviewMoat",39,0.05,2610.29,{"key":82,"score":83,"weight":66,"raw":30},"returns",100,{"key":85,"score":86,"weight":79,"raw":24},"avgPrice",40,{"key":88,"score":89,"weight":79,"raw":90},"priceRange",61,0.6083761939750183,{"avgRating":92,"medianPrice":93,"medianReturnRate":94,"nichesTracked":95},4.36,12.12,0.0064,27606,{"points":97,"droppedPartialWeek":410},[98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407],{"week":99,"volume":100},"2024-07-21",28271,{"week":102,"volume":103},"2024-07-28",14362,{"week":105,"volume":106},"2024-08-04",12558,{"week":108,"volume":109},"2024-08-11",13109,{"week":111,"volume":112},"2024-08-18",13052,{"week":114,"volume":115},"2024-08-25",13323,{"week":117,"volume":118},"2024-09-01",11472,{"week":120,"volume":121},"2024-09-08",10874,{"week":123,"volume":124},"2024-09-15",9946,{"week":126,"volume":127},"2024-09-22",10240,{"week":129,"volume":130},"2024-09-29",11902,{"week":132,"volume":133},"2024-10-06",10565,{"week":135,"volume":136},"2024-10-13",18567,{"week":138,"volume":139},"2024-10-20",9918,{"week":141,"volume":142},"2024-10-27",10493,{"week":144,"volume":145},"2024-11-03",10976,{"week":147,"volume":148},"2024-11-10",10390,{"week":150,"volume":151},"2024-11-17",10203,{"week":153,"volume":154},"2024-11-24",12261,{"week":156,"volume":157},"2024-12-01",14986,{"week":159,"volume":160},"2024-12-08",11244,{"week":162,"volume":163},"2024-12-15",9328,{"week":165,"volume":166},"2024-12-22",11053,{"week":168,"volume":169},"2024-12-29",10401,{"week":171,"volume":172},"2025-01-05",10270,{"week":174,"volume":175},"2025-01-12",9017,{"week":177,"volume":178},"2025-01-19",9037,{"week":180,"volume":181},"2025-01-26",9433,{"week":183,"volume":184},"2025-02-02",10668,{"week":186,"volume":187},"2025-02-09",10737,{"week":189,"volume":190},"2025-02-16",9703,{"week":192,"volume":193},"2025-02-23",10352,{"week":195,"volume":196},"2025-03-02",9866,{"week":198,"volume":199},"2025-03-09",9807,{"week":201,"volume":202},"2025-03-16",9820,{"week":204,"volume":205},"2025-03-23",9608,{"week":207,"volume":208},"2025-03-30",11444,{"week":210,"volume":211},"2025-04-06",9963,{"week":213,"volume":214},"2025-04-13",8316,{"week":216,"volume":217},"2025-04-20",8497,{"week":219,"volume":220},"2025-04-27",9053,{"week":222,"volume":223},"2025-05-04",8312,{"week":225,"volume":226},"2025-05-11",8323,{"week":228,"volume":229},"2025-05-18",7825,{"week":231,"volume":232},"2025-05-25",8219,{"week":234,"volume":235},"2025-06-01",9077,{"week":237,"volume":238},"2025-06-08",9056,{"week":240,"volume":241},"2025-06-15",7778,{"week":243,"volume":244},"2025-06-22",7016,{"week":246,"volume":247},"2025-06-29",7615,{"week":249,"volume":250},"2025-07-06",9336,{"week":252,"volume":253},"2025-07-13",20215,{"week":255,"volume":256},"2025-07-20",8739,{"week":258,"volume":259},"2025-07-27",8201,{"week":261,"volume":262},"2025-08-03",6922,{"week":264,"volume":265},"2025-08-10",9274,{"week":267,"volume":268},"2025-08-17",8121,{"week":270,"volume":271},"2025-08-24",9530,{"week":273,"volume":274},"2025-08-31",10066,{"week":276,"volume":277},"2025-09-07",17772,{"week":279,"volume":280},"2025-09-14",15430,{"week":282,"volume":283},"2025-09-21",15456,{"week":285,"volume":286},"2025-09-28",16234,{"week":288,"volume":289},"2025-10-05",17614,{"week":291,"volume":292},"2025-10-12",32190,{"week":294,"volume":295},"2025-10-19",15949,{"week":297,"volume":298},"2025-10-26",16919,{"week":300,"volume":301},"2025-11-02",18738,{"week":303,"volume":304},"2025-11-09",18805,{"week":306,"volume":307},"2025-11-16",19141,{"week":309,"volume":310},"2025-11-23",28852,{"week":312,"volume":313},"2025-11-30",32957,{"week":315,"volume":316},"2025-12-07",53420,{"week":318,"volume":319},"2025-12-14",52702,{"week":321,"volume":322},"2025-12-21",71522,{"week":324,"volume":325},"2025-12-28",42542,{"week":327,"volume":328},"2026-01-04",21437,{"week":330,"volume":331},"2026-01-11",20262,{"week":333,"volume":334},"2026-01-18",19762,{"week":336,"volume":337},"2026-01-25",19542,{"week":339,"volume":340},"2026-02-01",10280,{"week":342,"volume":343},"2026-02-08",10765,{"week":345,"volume":346},"2026-02-15",10447,{"week":348,"volume":349},"2026-02-22",10174,{"week":351,"volume":352},"2026-03-01",10727,{"week":354,"volume":355},"2026-03-08",9941,{"week":357,"volume":358},"2026-03-15",11592,{"week":360,"volume":361},"2026-03-22",9754,{"week":363,"volume":364},"2026-03-29",9460,{"week":366,"volume":367},"2026-04-05",11078,{"week":369,"volume":370},"2026-04-12",10259,{"week":372,"volume":373},"2026-04-19",10799,{"week":375,"volume":376},"2026-04-26",10305,{"week":378,"volume":379},"2026-05-03",11957,{"week":381,"volume":382},"2026-05-10",11671,{"week":384,"volume":385},"2026-05-17",11461,{"week":387,"volume":388},"2026-05-24",10525,{"week":390,"volume":391},"2026-05-31",9770,{"week":393,"volume":394},"2026-06-07",10881,{"week":396,"volume":397},"2026-06-14",10938,{"week":399,"volume":400},"2026-06-21",10640,{"week":402,"volume":403},"2026-06-28",18889,{"week":405,"volume":406},"2026-07-05",10389,{"week":408,"volume":409},"2026-07-12",11169,false,[412,413,414,415,416,417,418,419,420,421,422,423],1.0575773704692406,0.7402507283397279,0.7267968053748834,0.6970072481191265,0.6970804683629559,0.7273738600532803,0.9856414492950193,0.7595511888280826,0.9445490611025981,1.1773963627196922,1.2849005015282253,2.194216772870271,{"top":425,"otherBrandCount":444,"otherClickShare":445},[426,429,432,435,438,441],{"brand":427,"clickShare":428},"e.l.f.",0.3321,{"brand":430,"clickShare":431},"Clinique",0.1849,{"brand":433,"clickShare":434},"The Body Shop",0.0725,{"brand":436,"clickShare":437},"The INKEY List",0.0708,{"brand":439,"clickShare":440},"Beauty of Joseon",0.0694,{"brand":442,"clickShare":443},"BYOMA",0.0604,8,0.20989999999999998,[447,457,468,478,487,496,506,517,528,539,550,562,572,583,594,604,613,623,630,638,649],{"asin":448,"title":449,"brand":427,"imageUrl":450,"price":451,"rating":22,"reviews":452,"clickShare90":453,"clickShare360":454,"launchDate":455,"amazonUrl":456},"B08TQTT8LK","e.l.f. SKIN Holy Hydration Makeup Melting Cleansing Balm Face Cleanser and Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin Vegan and Cruelty-Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31wOIKffFrL.jpg",9.28,15749,0.2421,0.2571,"2021-03-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08TQTT8LK",{"asin":458,"title":459,"brand":430,"imageUrl":460,"price":461,"rating":462,"reviews":463,"clickShare90":464,"clickShare360":465,"launchDate":466,"amazonUrl":467},"B07D5C86RX","Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Makeup + Sunscreen 125 ml.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31D3vbdwOyL.jpg",19.36,4.6,4835,0.1429,0.096,"2010-10-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07D5C86RX",{"asin":469,"title":470,"brand":433,"imageUrl":471,"price":472,"rating":473,"reviews":474,"clickShare90":434,"clickShare360":475,"launchDate":476,"amazonUrl":477},"B0BWF68GN1","The Body Shop Camomile Sumptuous Makeup Cleansing Butter (1x 90ml) Lightweight Makeup Remover for Sensitive Skin Removes Waterproof Makeup SPF & Impurities Enriched with Camomile Oil & Shea Butter","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41AoP-2ghpL.jpg",11.26,4.8,225,0.084,"2023-02-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BWF68GN1",{"asin":479,"title":480,"brand":439,"imageUrl":481,"price":482,"rating":462,"reviews":483,"clickShare90":440,"clickShare360":484,"launchDate":485,"amazonUrl":486},"B0B3R661JP","Beauty of Joseon Radiance Cleansing Balm (100ml 3.38 fl.oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F214EzTgYyuL.jpg",11.19,2177,0.0675,"2023-03-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B3R661JP",{"asin":488,"title":489,"brand":442,"imageUrl":490,"price":491,"rating":462,"reviews":492,"clickShare90":443,"clickShare360":493,"launchDate":494,"amazonUrl":495},"B0C7CB452S","BYOMA Melting Balm Facial Cleanser (60g) Buttery Soft Cleansing Balm with Barrier Lipids - For a Nourished Hydrated Skin Without Oily Residue Vegan","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ezkinsEfL.jpg",11.47,999,0.0627,"2023-06-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C7CB452S",{"asin":497,"title":498,"brand":427,"imageUrl":499,"price":500,"rating":22,"reviews":501,"clickShare90":502,"clickShare360":503,"launchDate":504,"amazonUrl":505},"B0BFXNJ7BK","e.l.f. SKIN Mini Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused With Hyaluronic Acid","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21PTKeDYxML.jpg",4.94,1393,0.0574,0.0247,"2023-11-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BFXNJ7BK",{"asin":507,"title":508,"brand":436,"imageUrl":509,"price":510,"rating":511,"reviews":512,"clickShare90":513,"clickShare360":514,"launchDate":515,"amazonUrl":516},"B09MRD1648","The INKEY List Oat Cleansing Balm 150ml Old Packaging & Formula Version Hydrating Makeup Remover & Face Cleanser for Sensitive Skin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F313Frf81CVL.jpg",7.21,4.3,2596,0.0552,0.1033,"2021-11-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09MRD1648",{"asin":518,"title":519,"brand":520,"imageUrl":521,"price":25,"rating":522,"reviews":523,"clickShare90":524,"clickShare360":525,"launchDate":526,"amazonUrl":527},"B086DTQ1WT","W7 Peachy Clean Makeup Remover & Cleansing Balm Melt Away Makeup in a Peachy Dream! Hydrating Gentle & Packed with Skin Loving Goodness","W7","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31bDf0ss5wL.jpg",4.2,3389,0.0418,0.0501,"2020-03-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB086DTQ1WT",{"asin":529,"title":530,"brand":531,"imageUrl":532,"price":533,"rating":22,"reviews":534,"clickShare90":535,"clickShare360":536,"launchDate":537,"amazonUrl":538},"B0CTK1TYNG","Dr.Althea Pure Grinding Cleansing Balm | Hygenic One-Step Makeup Cleansing Oil with Madecassoside | Non-Greasy Sorbet Texture | Soothing for All Skin Types | Korean Vegan Skin Care 50ml","Dr.Althea","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31pAnIPLtoL.jpg",12.59,1635,0.0321,0.0328,"2024-04-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CTK1TYNG",{"asin":540,"title":541,"brand":542,"imageUrl":543,"price":544,"rating":22,"reviews":545,"clickShare90":546,"clickShare360":547,"launchDate":548,"amazonUrl":549},"B0BZ4V5G9X","Weleda Skin Food Nourishing Cleansing Balm 75ml","WELEDA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gKe+E9wFL.jpg",6.89,773,0.0298,0.0344,"2023-04-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BZ4V5G9X",{"asin":551,"title":552,"brand":553,"imageUrl":554,"price":555,"rating":556,"reviews":557,"clickShare90":558,"clickShare360":559,"launchDate":560,"amazonUrl":561},"B0D6BWBYY2","Super Facialist Rosehip Meltaway Cleansing Balm - Makeup Remover with Hyaluronic Acid & Rosehip Oil - Nourishing and Moisturising Cleanser - Smooth Soft and Refreshed 100ml","Super Facialist","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31csGGqYS-L.jpg",9.79,4.4,163,0.0272,0.0261,"2024-06-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D6BWBYY2",{"asin":563,"title":564,"brand":430,"imageUrl":565,"price":566,"rating":462,"reviews":567,"clickShare90":568,"clickShare360":569,"launchDate":570,"amazonUrl":571},"B07F1LRBCF","Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Makeup + Sunscreen 30 ml.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31SrniyBvVL.jpg",8.72,1643,0.0242,0.0249,"2024-03-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07F1LRBCF",{"asin":573,"title":574,"brand":575,"imageUrl":576,"price":577,"rating":556,"reviews":578,"clickShare90":579,"clickShare360":580,"launchDate":581,"amazonUrl":582},"B0CSDW3P39","grace & stella Cleansing Balm - Makeup Remover Balm - Moisturizing Oil Based Cleanser to Melt Makeup - Deep Cleansing Make Up Remover Balm Vegan Fragrance Free Face Balm Cleanser (41 g\u002F1.5 oz)","grace & stella","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ArUtkiZ4L.jpg",6.75,2940,0.0189,0.0155,"2024-01-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CSDW3P39",{"asin":584,"title":585,"brand":586,"imageUrl":587,"price":588,"rating":462,"reviews":589,"clickShare90":590,"clickShare360":591,"launchDate":592,"amazonUrl":593},"B0F1ZLQ1NX","The Beauty Crop Peptide Calm Refillable Cleansing Balm - Nourishing & Hydrating Suitable For All Skin Types Vegan Friendly - 70g","The Beauty Crop","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31VSEcABypL.jpg",7.74,58,0.0184,0.0077,"2025-03-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F1ZLQ1NX",{"asin":595,"title":596,"brand":427,"imageUrl":597,"price":598,"rating":462,"reviews":599,"clickShare90":600,"clickShare360":601,"launchDate":602,"amazonUrl":603},"B0F3JCYZTS","Holy Hydration e.l.f.ssential Daily Cleanser (full size)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318cWO6OKDL.jpg",8.19,1164,0.0182,0.0186,"2025-06-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F3JCYZTS",{"asin":605,"title":606,"brand":430,"imageUrl":607,"price":608,"rating":462,"reviews":567,"clickShare90":609,"clickShare360":610,"launchDate":611,"amazonUrl":612},"B09TWCDV9T","Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Makeup + Sunscreen 200 ml.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CG1gRyH6L.jpg",28.49,0.0178,0.0159,"2022-03-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09TWCDV9T",{"asin":614,"title":615,"brand":436,"imageUrl":616,"price":617,"rating":511,"reviews":618,"clickShare90":619,"clickShare360":620,"launchDate":621,"amazonUrl":622},"B0GVKFK5JY","The INKEY List Oat Cleansing Balm 50ml New & Improved Formula Makeup & SPF Remover 5% Oat Kernel Oil for Hydration & Skin Barrier Support Gentle Cleanser for Sensitive Skin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31kbS2SE+gL.jpg",5.96,47,0.0156,0.0037,"2026-03-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GVKFK5JY",{"asin":624,"title":625,"brand":520,"imageUrl":626,"price":92,"rating":522,"reviews":523,"clickShare90":580,"clickShare360":627,"launchDate":628,"amazonUrl":629},"B0F7RWPG5L","W7 Cherry Clean Makeup Remover & Cleansing Balm - Melt Away Makeup! Hydrating Gentle & Packed with Skin Loving Goodness","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3149c4wFEWL.jpg",0.0314,"2025-05-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F7RWPG5L",{"asin":631,"title":632,"brand":427,"imageUrl":633,"price":617,"rating":22,"reviews":634,"clickShare90":635,"clickShare360":636,"launchDate":455,"amazonUrl":637},"B08T7DY96H","e.l.f. SKIN Holy Hydration! Daily Cleanser Infused with Ceramides Removes Dirt Makeup & Impurities Nourishing & Hydrating Formula","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314iOH10uHL.jpg",6239,0.0144,0.0041,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08T7DY96H",{"asin":639,"title":640,"brand":641,"imageUrl":642,"price":643,"rating":462,"reviews":644,"clickShare90":645,"clickShare360":646,"launchDate":647,"amazonUrl":648},"B0CZ1534NC","JUNOCO Clean 10 Cleansing Balm Minimal Ingredient Makeup Remover 85g","JUNOCO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31i2oc1Ij3L.jpg",10.86,249,0.0139,0.0271,"2024-04-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CZ1534NC",{"asin":650,"title":651,"brand":652,"imageUrl":653,"price":26,"rating":654,"reviews":655,"clickShare90":656,"clickShare360":657,"launchDate":658,"amazonUrl":659},"B08MJZYW8P","ELEMIS Pro-Collagen Cleansing Balm 3in1 Melting Facial Cleanser for Deep Cleansing Wash Infused with 9 Nourishing Essential Oils Daily Moisturising Makeup Remover for Clean Glowing Skin","Elemis","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319XmHQ9FpL.jpg",4.7,3510,0.0123,0.0125,"2020-03-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08MJZYW8P",{"love":661,"hate":731,"returnReasons":797},[662,669,676,682,689,696,703,710,717,724],{"topic":663,"percentOfMentions":664,"verbatims":665},"Cleansing",0.17010000000000003,[666,667,668],"Gentle and thorough cleansing","great cleansing","Best cleanser",{"topic":670,"percentOfMentions":671,"verbatims":672},"Smell",0.10400000000000001,[673,674,675],"The smell is stunning","the product has a gentle fragrance","Lovely smell",{"topic":677,"percentOfMentions":671,"verbatims":678},"Quality-Overall",[679,680,681],"Great beauty product","Excellent product","Product was great as usual",{"topic":683,"percentOfMentions":684,"verbatims":685},"Ease Of Cleaning",0.0944,[686,687,688],"Nice and clean","Great cleanser","Perfect as a first cleanse",{"topic":690,"percentOfMentions":691,"verbatims":692},"Soft Feel",0.0796,[693,694,695],"is very soft","Makes your skin so soft","my skin felt smooth",{"topic":697,"percentOfMentions":698,"verbatims":699},"Value For Money",0.07150000000000001,[700,701,702],"Good price","Good value for money","reasonably priced",{"topic":704,"percentOfMentions":705,"verbatims":706},"Moist\u002FDry",0.0499,[707,708,709],"Super moisturising","Great moisturising cream which I use on a regular basis","Loves skin feeling hydrated",{"topic":711,"percentOfMentions":712,"verbatims":713},"Suitability Combination Skin",0.04769999999999999,[714,715,716],"good for my skin","Works great on my combination skin","It works on my sensitive skin",{"topic":718,"percentOfMentions":719,"verbatims":720},"Suitability Dry Skin",0.0369,[721,722,723],"skin didn't feel dry\u002Ftight afterwards","It doesn't seem drying on my skin","Great for dry skin",{"topic":725,"percentOfMentions":726,"verbatims":727},"Ease Of Use",0.028399999999999998,[728,729,730],"Easy to use","Easy to use, removes all makeup and emulsifies well","Does its job easily",[732,738,744,750,757,764,769,776,783,790],{"topic":670,"percentOfMentions":733,"verbatims":734},0.1109,[735,736,737],"Plasticky smell","doesnt have any strong fragrance","Didnt like the smell",{"topic":683,"percentOfMentions":739,"verbatims":740},0.0655,[741,742,743],"my skin didnt feel clean after","may not be suitable if you are looking for a one-step cleanser","is near impossible to remove without a wash cloth",{"topic":677,"percentOfMentions":745,"verbatims":746},0.054299999999999994,[747,748,749],"worrying quality control from a big brand","Quality has dropped","Lower price for a lower quality product",{"topic":751,"percentOfMentions":752,"verbatims":753},"Allergies",0.0478,[754,755,756],"Rash","Had an allergic reaction to this","skin red & itchy",{"topic":758,"percentOfMentions":759,"verbatims":760},"Hard Feel",0.045899999999999996,[761,762,763],"it was gritty","Hard to squeeze","It is quite a hard",{"topic":697,"percentOfMentions":759,"verbatims":765},[766,767,768],"Waste of money","Expensive","not worth the price",{"topic":770,"percentOfMentions":771,"verbatims":772},"Oily\u002FGreasy",0.0378,[773,774,775],"Greasy and rather inefficient","leaves a slightly oiling feeling on the skin after removal","feels a bit oily",{"topic":777,"percentOfMentions":778,"verbatims":779},"Skin Health",0.0318,[780,781,782],"sadly my skin doesnt like it and Ive broken out in. blind","Broke up my skin so bad 🥲 That product broke up my skin soooo so bad","my skin was peeling in huge flakes",{"topic":784,"percentOfMentions":785,"verbatims":786},"Sensitivity-Overall",0.0262,[787,788,789],"Skin sensitive","I have sensitive skin","I also have sensitive skin",{"topic":791,"percentOfMentions":792,"verbatims":793},"Texture\u002FConsistency-Overall",0.024300000000000002,[794,795,796],"The consistency makes it hard to get out if the tube","Feels too solid to apply to face","Tricky consistency, grainy at times yet the oil and balm separates in the tube",[798,800,802,805,808,810,812,814,816,819],{"reason":670,"pct":799},0.3442,{"reason":770,"pct":801},0.0978,{"reason":803,"pct":804},"Product Condition",0.0761,{"reason":806,"pct":807},"Functionality-Overall",0.0652,{"reason":697,"pct":809},0.0435,{"reason":811,"pct":809},"Size-Overall",{"reason":725,"pct":813},0.0326,{"reason":815,"pct":813},"Color",{"reason":817,"pct":818},"Ingredients-Overall",0.028999999999999998,{"reason":820,"pct":821},"Jamming\u002FClogging",0.0217,[823,827,832,837,842,847,852,857,862,866],{"term":32,"volume":824,"growthQoq":825,"conversionRate":826},292454,-0.0379,0.0598,{"term":828,"volume":829,"growthQoq":830,"conversionRate":831},"holy hydration",27108,0.1305,0.0016,{"term":833,"volume":834,"growthQoq":835,"conversionRate":836},"clinique take the day off cleansing balm",20932,0.6024,0.1582,{"term":838,"volume":839,"growthQoq":840,"conversionRate":841},"makeup remover balm",24016,-0.058,0.0874,{"term":843,"volume":844,"growthQoq":845,"conversionRate":846},"elf cleansing balm",25671,-0.1326,0.1594,{"term":848,"volume":849,"growthQoq":850,"conversionRate":851},"make up remover balm",19977,-0.0958,0.0778,{"term":853,"volume":854,"growthQoq":855,"conversionRate":856},"cleansing balm makeup remover",20237,-0.0807,0.052,{"term":858,"volume":859,"growthQoq":860,"conversionRate":861},"beauty of joseon cleansing balm",11239,0.2698,0.0618,{"term":863,"volume":864,"growthQoq":569,"conversionRate":865},"body shop camomile cleansing butter",14901,0.2182,{"term":867,"volume":868,"growthQoq":869,"conversionRate":870},"balm cleanser",12551,0.0009,0.0592,[872,878,883,889,894,899],{"title":873,"href":874,"score":875,"verdict":53,"marketSize":876,"growth90":877},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,199354.35,0.3101,{"title":879,"href":880,"score":875,"verdict":53,"marketSize":881,"growth90":882},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":884,"href":885,"score":875,"verdict":886,"marketSize":887,"growth90":888},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":890,"href":891,"score":875,"verdict":53,"marketSize":892,"growth90":893},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":895,"href":896,"score":875,"verdict":53,"marketSize":897,"growth90":898},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":900,"href":901,"score":875,"verdict":53,"marketSize":902,"growth90":903},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[905,912,919,926,933,936,943,950,957,964,971,978,985,992,999,1006,1013,1020,1027],{"nodeId":906,"label":907,"slug":908,"href":909,"nichesTracked":910,"marketSizeTotal":911},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":913,"label":914,"slug":915,"href":916,"nichesTracked":917,"marketSizeTotal":918},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":920,"label":921,"slug":922,"href":923,"nichesTracked":924,"marketSizeTotal":925},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":927,"label":928,"slug":929,"href":930,"nichesTracked":931,"marketSizeTotal":932},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":934,"marketSizeTotal":935},2481,653104681,{"nodeId":937,"label":938,"slug":939,"href":940,"nichesTracked":941,"marketSizeTotal":942},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":944,"label":945,"slug":946,"href":947,"nichesTracked":948,"marketSizeTotal":949},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":951,"label":952,"slug":953,"href":954,"nichesTracked":955,"marketSizeTotal":956},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":958,"label":959,"slug":960,"href":961,"nichesTracked":962,"marketSizeTotal":963},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":965,"label":966,"slug":967,"href":968,"nichesTracked":969,"marketSizeTotal":970},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":972,"label":973,"slug":974,"href":975,"nichesTracked":976,"marketSizeTotal":977},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":979,"label":980,"slug":981,"href":982,"nichesTracked":983,"marketSizeTotal":984},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":986,"label":987,"slug":988,"href":989,"nichesTracked":990,"marketSizeTotal":991},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":993,"label":994,"slug":995,"href":996,"nichesTracked":997,"marketSizeTotal":998},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":1000,"label":1001,"slug":1002,"href":1003,"nichesTracked":1004,"marketSizeTotal":1005},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":1007,"label":1008,"slug":1009,"href":1010,"nichesTracked":1011,"marketSizeTotal":1012},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":1014,"label":1015,"slug":1016,"href":1017,"nichesTracked":1018,"marketSizeTotal":1019},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":1021,"label":1022,"slug":1023,"href":1024,"nichesTracked":1025,"marketSizeTotal":1026},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":1028,"label":1029,"slug":1030,"href":1031,"nichesTracked":62,"marketSizeTotal":1032},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",1318358]