---
title: "Clay Mask — £162K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/clay-mask"
last_updated: "2026-08-05T21:26:52.420Z"
locale: en
meta:
description: "Niche score 38/100 · £162K/yr market · 369K searches/yr · £10.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £162K/yr market · 369K searches/yr · £10.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clay Mask — £162K/yr Amazon UK Niche (2026) - Flapen"
---
# **clay mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 59Conversion 52Competition 11Returns 100Price range 0Avg price 37Brand share 0Review moat 21Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+33.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.47**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£162K**
£162K/yr · 369K searches
**Review moat**
**Bad****10,476.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.11–£12.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, clay mask is a £162K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clay mask market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£209K–£262K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- medicube77% - Aztec Secret12% - Garnier4% - NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS3% - Ingbear3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.8% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/clay-mask/trend)
## **Top clay mask search terms**
- **clay mask**123K/yr-9.5%2.1% conv. - **medicube mud mask**15K/yr+369.6%5.8% conv. - **clay face mask**51K/yr-16.2%2.3% conv. - **medicube zero pore mask**13K/yr+366.6%7.9% conv. - **medicube zero pore**18K/yr+57.8%6.9% conv. - **medicube pore mask**11K/yr+189.9%6.5% conv. - **mud mask**21K/yr+12.6%1.7% conv. - **medicube pore**10K/yr+95.1%6.8% conv. - **medicube blackhead mud mask**8K/yr+174.7%6.4% conv. - **medicube zero pore blackhead mud mask**7K/yr+153.3%7.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/clay-mask/search-terms)
## **Top clay mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£24K30%£49K45%£73K60%£97K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g**medicube**£11.16**4.4★5,742 rev](https://www.amazon.co.uk/dp/B0D1G7XF9X) [2**medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g**medicube**£10.05**4.6★3,018 rev](https://www.amazon.co.uk/dp/B0DYTQ5GYQ) [3**Aztec Secret - Indian Clay - Deep Pore Cleansing Facial & Body Mask Natural Calcium Bentonite Clay Version 2 Unscented 450 g**Aztec Secret**£12.21**4.5★6,468 rev](https://www.amazon.co.uk/dp/B07Y18HHJ2) [4**Aztec Secret Indian Healing Clay Mask 454g Official UK Release Natural Detox Face Mask Acne-Prone & Oily Skin Minimises Pores Reduces Blackheads Deep Pore Cleansing Calcium Bentonite Clay**Aztec Secret**£11.47**4.4★280 rev](https://www.amazon.co.uk/dp/B0D6NK66C9) [5**medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)**medicube**£11.99**4.6★26,595 rev](https://www.amazon.co.uk/dp/B09V7Z4TJG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g**medicube**£10.05**3,018 rev10mo ago](https://www.amazon.co.uk/dp/B0DYTQ5GYQ) [**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g**medicube**£11.16**5,742 rev1y ago](https://www.amazon.co.uk/dp/B0D1G7XF9X) [**Aztec Secret Indian Healing Clay Mask 454g Official UK Release Natural Detox Face Mask Acne-Prone & Oily Skin Minimises Pores Reduces Blackheads Deep Pore Cleansing Calcium Bentonite Clay**Aztec Secret**£11.47**280 rev2y ago](https://www.amazon.co.uk/dp/B0D6NK66C9) [**Clay Mask Face Masks Skincare Turmeric Dead Sea Mud Green Tea Face Mask Facial Mask Set for Deeply Cleansing Pores Acne and Oil Control - 3x70g**Ingbear**£10.97**262 rev2y ago](https://www.amazon.co.uk/dp/B0CYZFK1HK) [**medicube Medicube Zero Pore One-day Serum 1.01 fl.oz - Overnight Resurfacing Serum with Pore Tightening Complex - 15.2% AHA+BHA+PHA & 2% Niacinamide - 10.8% reduction in pore appearance after one**medicube**£11.42**986 rev2y ago](https://www.amazon.co.uk/dp/B09G267W27)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g**medicube**£10.05**4.6★**▲ 118%**](https://www.amazon.co.uk/dp/B0DYTQ5GYQ) [**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g**medicube**£11.16**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B0D1G7XF9X) [**medicube Medicube Zero Pore One-day Serum 1.01 fl.oz - Overnight Resurfacing Serum with Pore Tightening Complex - 15.2% AHA+BHA+PHA & 2% Niacinamide - 10.8% reduction in pore appearance after one**medicube**£11.42**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B09G267W27) [**medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)**medicube**£11.99**4.6★**— 4%**](https://www.amazon.co.uk/dp/B09V7Z4TJG) [**Clay Mask Face Masks Skincare Turmeric Dead Sea Mud Green Tea Face Mask Facial Mask Set for Deeply Cleansing Pores Acne and Oil Control - 3x70g**Ingbear**£10.97**4.6★**▼ 36%**](https://www.amazon.co.uk/dp/B0CYZFK1HK)
**~~View all trending →~~**
## **What buyers say about clay mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Decent enough”*
**Suitability Combination Skin**18%
*“Great for skin”*
**Value For Money**10%
*“Worth the money”*
**Soft Feel**9%
*“feels soft”*
**Cleansing**7%
*“Face feels clean”*
**Suitability Dry Skin**4%
*“Really good face wash for dry skin”*
**Moist/Dry**4%
*“does not dry it out”*
**Advertised Vs Actual Product**3%
*“As described”*
**Ease Of Use**3%
*“Easy to use”*
**Brightness/Shine/Glow**3%
*“gives a glow”*
### **What buyers complain about **
**Allergies**17%
*“Caused rashes on my skin”*
**Moist/Dry**12%
*“didn't make any difference for the hydration as well”*
**Skin Health**9%
*“Skin feels sticky after use”*
**Adhesion/Stickiness**7%
*“Way too sticky”*
**Suitability Dry Skin**3%
*“I'm in my mid-40s with dry, dehydrated skin, so I was cautious about using anything with acids”*
**Oily/Greasy**3%
*“oily skin under control”*
**Residue**3%
*“Leave a horrible residue”*
**Durability**2%
*“Broke me out”*
**Value For Money**2%
*“They are expensive”*
**Sensitivity-Overall**2%
*“also brought me out in verh hard under skin pimples so i won't be using again”*
### **Top return reasons **
**Functionality-Overall**12%
**Value For Money**10%
**Skin Health**10%
**Leak-Proof**10%
**Advertised Vs Actual Product**9%
**Suitability Combination Skin**6%
**Moist/Dry**6%
**Quality-Overall**4%
**Size-Overall**3%
**Smell**3%
## **Common questions**
- **Is clay mask profitable to sell on Amazon United Kingdom?**
- The niche generates £162K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the clay mask niche?**
- 5 brands and 68 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clay mask?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Skin Health. The return rate is 0.1%.
- **When does demand for clay mask peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the clay mask niche?**
- Listings span £3.11–£12.21; the average listing price is £10.47 (sweet spot $15–$100). The average incumbent carries 10,476 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)