---
title: "Clarins Moisturiser — £2.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/clarins-moisturiser"
last_updated: "2026-08-10T14:29:27.924Z"
locale: en
meta:
description: "Niche score 56/100 · £2.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £2.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Clarins Moisturiser — £2.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **clarins moisturiser**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 23Conversion 64Competition 64Returns 99Price range 79Avg price 94Brand share 0Review moat 25Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.3M**
£2.3M/yr · 1.8M searches
**Avg price**
**Great****£22.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.59–£44.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,548.97**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, clarins moisturiser is a £2.3M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clarins moisturiser market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **£1.8M–£2.3M**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **18.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 82%
**Open market**
**0%**
- Clinique75% - Liz Earle16% - CLARINS9% - Elemis1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
60K40KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/clarins-moisturiser/trend)
## **Top clarins moisturiser search terms**
- **clinique**409K/yr+5.1%1.8% conv. - **clarins**331K/yr-5.1%0.9% conv. - **liz earle**243K/yr+16.1%3.5% conv. - **clinique moisture surge**215K/yr-1.6%9.0% conv. - **clinique moisturiser**108K/yr+2.5%7.2% conv. - **clarins moisturiser**68K/yr+21.6%2.4% conv. - **clarins gift set for women**132K/yr-44.8%0.7% conv. - **liz earle gift sets for women**82K/yr-31.3%1.0% conv. - **liz**31K/yr-22.0%0.1% conv. - **clinique dramatically different moisturising lotion**22K/yr+4.8%11.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/clarins-moisturiser/search-terms)
## **Top clarins moisturiser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£115K10%£230K15%£346K20%£461K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturiser With Hyaluronic Acid + Aloe Vera Bioferment For All Skin Types | Hydrating + Moisturising**Clinique**£20.79**4.6★17,313 rev](https://www.amazon.co.uk/dp/B091482YD7) [2**Clinique Dramatically Different Daily Moisturizing Lotion+ For Dry To Dry Combination Skin Types With Glycerin + Urea | Hydrating**Clinique**£21.99**4.6★18,633 rev](https://www.amazon.co.uk/dp/B00CVZ3NJ2) [3**Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturiser With Hyaluronic Acid + Aloe Vera Bioferment For All Skin Types | Hydrating + Moisturising**Clinique**£28.15**4.6★17,313 rev](https://www.amazon.co.uk/dp/B093FGVX5M) [4**Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturiser With Hyaluronic Acid + Aloe Vera Bioferment For All Skin Types | Hydrating + Moisturising**Clinique**£17.42**4.6★17,313 rev](https://www.amazon.co.uk/dp/B091416ZRB) [5**Clinique Dramatically Different Daily Moisturizing Lotion+ For Dry To Dry Combination Skin Types With Glycerin + Urea | Hydrating**Clinique**£29.67**4.6★18,633 rev](https://www.amazon.co.uk/dp/B00JGLEQAO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 50ml**Liz Earle**£7.59**317 rev7mo ago](https://www.amazon.co.uk/dp/B0G6F9F9HZ) [**Liz Earle The Skincare Discovery Collection Gift Set Hot Cloth Cleanser 30ml Skin Tonic 50ml Eye Lotion 50ml Light Cream 15ml with Cotton Cloth**Liz Earle**£25.83**11 rev7mo ago](https://www.amazon.co.uk/dp/B0G3V8843T) [**Clinique Dramatically Different Moisturizing Lotion + SPF 50 for Dry To Dry Combination Skin Types | Hydrating + Sun Protection**Clinique**£22.02**168 rev10mo ago](https://www.amazon.co.uk/dp/B0F9H7LP8D) [**Clinique Moisture Surge Active Glow Serum With 5% Lactic Acid Vitamin C + Hyaluronic Acid Hydrating Lightweight + Oil-Free Serum**Clinique**£27.11**757 rev1y ago](https://www.amazon.co.uk/dp/B0DQM2W49M) [**ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women**Elemis**£34.96**229 rev1y ago](https://www.amazon.co.uk/dp/B0DYPLGSZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liz Earle Instant Boost Skin Tonic with Aloe Vera Calendula and Cucumber for All Skin Types 200ml**Liz Earle**£11.43**4.7★**▲ 319%**](https://www.amazon.co.uk/dp/B00KJ95HR8) [**Liz Earle Cleanse & Polish Hot Cloth Cleanser for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 200ml**Liz Earle**£18.47**4.7★**▲ 157%**](https://www.amazon.co.uk/dp/B09MKW9B38) [**Liz Earle Cleanse & Polish Hot Cloth Cleanser Starter Kit for All Skin Types with Rosemary Chamomile Cocoa Butter and Eucalyptus Essential Oil 50ml**Liz Earle**£7.59**4.6★**▲ 100%**](https://www.amazon.co.uk/dp/B0G6F9F9HZ) [**Clinique Moisture Surge 100H Auto-Replenishing Hydrator Oil Free Face Moisturiser With Hyaluronic Acid + Aloe Vera Bioferment For All Skin Types | Hydrating + Moisturising**Clinique**£20.79**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B091482YD7) [**Clinique All About Clean Liquid Facial Cleanser Soap Mild For Dry Combination Skin Types**Clinique**£14.65**4.7★**▲ 42%**](https://www.amazon.co.uk/dp/B08Y66GPN2)
**~~View all trending →~~**
## **What buyers say about clarins moisturiser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Moist/Dry**16%
*“nice moisturising”*
**Value For Money**13%
*“Best price”*
**Soft Feel**6%
*“The application is smooth”*
**Suitability Dry Skin**5%
*“This serum has been absolutely amazing for my dry, dehydrated skin”*
**Suitability Combination Skin**4%
*“it makes your skin feel so good and cleanses well”*
**Cleansing**4%
*“Best cleanser”*
**Smell**4%
*“Good fragrance too”*
**Color**3%
*“Lovely colour”*
**Ease Of Cleaning**3%
*“Great cleanser”*
### **What buyers complain about **
**Value For Money**15%
*“Bit overpriced”*
**Smell**8%
*“Really bad smell”*
**Allergies**7%
*“Im allergic to it”*
**Color**5%
*“barely any colour”*
**Size-Overall**4%
*“the bottle was much bigger than I was expecting so even better x”*
**Moist/Dry**3%
*“almost like dried”*
**Product Condition**3%
*“Not in new condition”*
**Adhesion/Stickiness**3%
*“too sticky or whatever”*
**Texture/Consistency-Overall**2%
*“This is not the same as I usually use have been using clairns for 10 years and not the same texture and smell”*
**Advertised Vs Actual Product**2%
*“False representation”*
### **Top return reasons **
**Color**27%
**Value For Money**14%
**Product Condition**11%
**Functionality-Overall**7%
**Advertised Vs Actual Product**7%
**Size-Overall**7%
**Smell**7%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Oily/Greasy**4%
## **Common questions**
- **Is clarins moisturiser profitable to sell on Amazon United Kingdom?**
- The niche generates £2.3M/yr across 35 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the clarins moisturiser niche?**
- 4 brands and 88 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clarins moisturiser?**
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.1%.
- **When does demand for clarins moisturiser peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the clarins moisturiser niche?**
- Listings span £7.59–£44.01; the average listing price is £22.60 (sweet spot $15–$100). The average incumbent carries 4,549 reviews — the moat a new listing must climb.
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