---
title: "Cigar — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cigar"
last_updated: "2026-08-07T17:48:12.602Z"
locale: en
meta:
description: "Niche score 46/100 · £35K/yr market · 463K searches/yr · £16.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £35K/yr market · 463K searches/yr · £16.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cigar — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **cigar**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 9Growth 50Conversion 6Competition 27Returns 89Price range 64Avg price 78Brand share 53Review moat 67Quality gap 83
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£16.35**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****828.31**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£2.44–£37.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+20.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£35K**
£35K/yr · 463K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, cigar is a £35K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cigar market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£65K–£82K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**22%**
- Cuba32% - CIGARLOONG15% - Friars13% - W WIDMANN MILANO Party Fashion7% - Marvero7% - Volenx5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/cigar/trend)
## **Top cigar search terms**
- **cigar**270K/yr+18.7%0.5% conv. - **cigars**141K/yr+27.3%0.5% conv. - **cuban cigars**46K/yr+10.3%0.6% conv. - **cuban cigar**6K/yr+25.2%0.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cigar/search-terms)
## **Top cigar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cuba Classic for Men by Champs 4 x 35 ml EDT Spray Set**Cuba**£13.38**4.1★4,125 rev](https://www.amazon.co.uk/dp/B000C1UDPO) [2**CIGARLOONG Cigar Humidor Brown 20-25 Desktop Cedar Wood Lined Cigar Storage Box with Hygrometer and Humidifier (Small)**CIGARLOONG**£27.04**4.4★134 rev](https://www.amazon.co.uk/dp/B09PD8YHSG) [3**Friars Chocolate Cigar Gift Box - 3 Cigars 165G | Solid Belgian Milk Chocolate Cigars For Gifts for Birthday Celebration New Baby | Unusual Artisan Edible Chocolates Individually Wrapped**Friars**£11.69**4.2★145 rev](https://www.amazon.co.uk/dp/B01BLQP5VA) [4**Cigar Humidor Leather Cedar Wood Cigar Case Travel Cigar Case with Cigar Lighter Humidifier Cigar Cutter Cigar Punch 3-in-1 | Portable Travel Cigar Humidor Cigar Accessories Set for Men**Marvero**£37.69**4.3★113 rev](https://www.amazon.co.uk/dp/B0FBRFKKZB) [5**Widmann Aptafêtes ? ac0257 ? Fake Cigar**W WIDMANN MILANO Party Fashion**£2.44**4.1★645 rev](https://www.amazon.co.uk/dp/B004IL7GIG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cigar Humidor Leather Cedar Wood Cigar Case Travel Cigar Case with Cigar Lighter Humidifier Cigar Cutter Cigar Punch 3-in-1 | Portable Travel Cigar Humidor Cigar Accessories Set for Men**Marvero**£37.69**113 rev1y ago](https://www.amazon.co.uk/dp/B0FBRFKKZB) [**Volenx Cigar Humidor Brown 30-35 for Cuban Cigars Desktop Cedar Wood Lined Humidor Cigar Box with Electronic Hygrometer and 2 PCS Humidifier**Volenx**£30.01**503 rev1y ago](https://www.amazon.co.uk/dp/B0F8HWPF48) [**2 Layers Cigar Humidor for 25-30 Cigars Portable Humidor Cigar Travel Box with Hygrometer and Combination Lock Handcraft Pine Wood Cigar Case Gift for Men (Without Cigars Lighter & Cutter)**Errum**£28.24**46 rev1y ago](https://www.amazon.co.uk/dp/B0DZGNF3QK) [**Cigar Lighter with Cigar V Cutter Torch Cigarette Lighter for Smoking Gifts for men without Butane**GIFTORCH**£10.35**170 rev1y ago](https://www.amazon.co.uk/dp/B0DCVPFCDX) [**Cigar Ashtray Coaster Whiskey Glass Tray and Cigar Holder Wooden Ash Tray Slot to Hold Cigar Cigar Rest Cigar Cutter Cigar Accessory Set Gift for Men Dad Great Decor for Home**Labeol**£15.07**101 rev3y ago](https://www.amazon.co.uk/dp/B0C4V1CM18)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cigar Humidor Leather Cedar Wood Cigar Case Travel Cigar Case with Cigar Lighter Humidifier Cigar Cutter Cigar Punch 3-in-1 | Portable Travel Cigar Humidor Cigar Accessories Set for Men**Marvero**£37.69**4.3★**▲ 161%**](https://www.amazon.co.uk/dp/B0FBRFKKZB) [**Friars Chocolate Cigar Gift Box - 3 Cigars 165G | Solid Belgian Milk Chocolate Cigars For Gifts for Birthday Celebration New Baby | Unusual Artisan Edible Chocolates Individually Wrapped**Friars**£11.69**4.2★**▲ 95%**](https://www.amazon.co.uk/dp/B01BLQP5VA) [**Cuba Prestige for Men 4 Pc Gift Set - Classic Black Platinum Legacy EDT Spray 1.17oz Each**Cuba**£17.98**4.4★**▲ 93%**](https://www.amazon.co.uk/dp/B074V9NS1Q) [**2 Layers Cigar Humidor for 25-30 Cigars Portable Humidor Cigar Travel Box with Hygrometer and Combination Lock Handcraft Pine Wood Cigar Case Gift for Men (Without Cigars Lighter & Cutter)**Errum**£28.24**3.9★**▲ 59%**](https://www.amazon.co.uk/dp/B0DZGNF3QK) [**Xinzistar 3 Tubes Cigar Case Humidor Cigar Box with Stainless Steel Cigar Cutter Leather Humidors with Cedar Wood Lining Cigar Holder Storage Accessories for Travel Outdoor (Brown)**Xinzistar**£13.59**4.3★**▲ 32%**](https://www.amazon.co.uk/dp/B08JCF9C4H)
**~~View all trending →~~**
## **What buyers say about cigar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“It's nicely spaced apart the quality of product is fair for cost”*
**Gifting Purpose**14%
*“Great gift smells are amazing”*
**Value For Money**13%
*“Good value for money”*
**Smell**6%
*“Brilliant high quality Fragrances”*
**Design-Overall**5%
*“A superb, stylish and sublime product”*
**Efficiency**4%
*“Works well”*
**Weight Light**3%
*“Excellent, very superior lighter”*
**Size-Overall**3%
*“Great easy fit”*
**Shape/Style**2%
*“As described, ideal for out fancy dress”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Advertised Vs Actual Product**23%
*“Does not work as advertised”*
**Value For Money**20%
*“Looks and feels more expensive”*
**Instructions/User Manual/Troubleshooting**13%
*“Can without the package and instructions”*
**Functionality-Overall**10%
*“didnt work”*
**Assembly/Installation**7%
*“Had no idea about all the set up I had to do that can take days”*
**Quality-Overall**3%
*“Complete rubbish”*
**Durability**3%
*“they dont last to long Ive ordered more refill for them”*
**Ease Of Use**3%
*“devider bottom draw is difficult to open so you have to pry alittle”*
**Flexibility**2%
*“The plastic window is very bendy”*
**Wood Quality**2%
*“The little wooden dividers inside is just ridiculous as it doesnt do anything”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Quality-Overall**16%
**Functionality-Overall**16%
**Size-Overall**14%
**Defective Material/Parts**7%
**Leak-Proof**4%
**Material Quality**4%
**Measurement/Reading Accuracy**3%
**Weight Light**2%
**Flammable**2%
## **Common questions**
- **Is cigar profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 16 tracked products. 90-day search growth is +20.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the cigar niche?**
- 13 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in cigar?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 1.3%.
- **When does demand for cigar peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the cigar niche?**
- Listings span £2.44–£37.69; the average listing price is £16.35 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.
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