---
title: "Chub Rub — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/chub-rub"
last_updated: "2026-08-10T16:17:21.460Z"
locale: en
meta:
description: "Niche score 66/100 · £68K/yr market · 71K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · £68K/yr market · 71K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chub Rub — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **chub rub**
**Worth a look**
Shows demand growing +300.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 100Conversion 88Competition 64Returns 98Price range 24Avg price 28Brand share 74Review moat 39Quality gap 80
**Growth**
**Incredible****+300.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,573.1**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.40**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.37–£18.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£68K**
£68K/yr · 71K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, chub rub is a £68K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chub rub market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£75K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**61%**
Top 20: 97%
**Top-5 click share**
**46%**
Top 20: 92%
**Open market**
**34%**
- Glamza30% - Body Glide9% - woowoo8% - Reamphy8% - Mubuni6% - Xinyig5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +300.9% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/chub-rub/trend)
## **Top chub rub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glamza Chamois Cream Chub Rub Anti Chafing Cream for Men & Women - Prevents Chaffing for Cyclists Runners and More 50ml**Glamza**£4.52**4.1★1,248 rev](https://www.amazon.co.uk/dp/B08QZWY5F2) [2**Glamza Chub Rub Anti Chafing Cream - Full Body Smooth Skin Solution for Sports Running Cycling & Everyday Use - Prevents Friction & Irritation on Thighs Hands Feet & Sensitive Areas | 100ml**Glamza**£6.64**4.2★1,122 rev](https://www.amazon.co.uk/dp/B0D45YZXTZ) [3**WooWoo Anti Chafe Balm Stick with Aloe Vera and Shea Butter 50ml - Cruelty and Paraben Free Body Anti Chafing Rub Thigh Rescue Anti-Friction Glide Cream**woowoo**£10.38**4.3★199 rev](https://www.amazon.co.uk/dp/B0D8H13Q32) [4**2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm**Mubuni**£5.90**3.7★16 rev](https://www.amazon.co.uk/dp/B0FCMF5F7K) [5**For Her 22g - Body Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry sensitive skin and/or sensitive areas | Use on chest bra butt groin arm and thigh chafing**Body Glide**£11.62**4.2★352 rev](https://www.amazon.co.uk/dp/B0BS3SVDQN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**hommova 2-Pack Anti-Chafe Stick for Thighs & Sports Friction-Reducing Balm with Shea Butter Coconut Oil and Beeswax for Chub Rub Comfort and Skin Protection**hommova**£7.70**2 rev2w ago](https://www.amazon.co.uk/dp/B0GHXRFC2C) [**Below The Belt Anti Chafe Cream Under Breast Thighs & Buttocks 75ml**Below The Belt Grooming**£5.85**69 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7F1496) [**Anti Chafing Balm - 50g Anti Chafe Cream For Running & Cycling - Waterproof Anti Friction Stick With Beewax & Rose Oil - Daily & Exercise Essentials For Inner Thigh & Underarms**Shengqialun**£7.69**14 rev1y ago](https://www.amazon.co.uk/dp/B0FF4N3DGN) [**2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm**Mubuni**£5.90**16 rev1y ago](https://www.amazon.co.uk/dp/B0FCMF5F7K) [**Perspi-Guard Anti Chafe Stick - Soothing Anti Chafe Balm with Aloe Vera for Sweat Rash - Anti-Chafing Chub Rub Stick for Running Cycling - 50 g**Perspi-Guard**£6.17**60 rev1y ago](https://www.amazon.co.uk/dp/B0DV5M4S4K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reamphy Anti Chafing Shorts Women 3 Pack Womens Slip Shorts for Under Dresses and Yoga Seamless Chub Rub Shorts Long Briefs Underwear Stretchy Safety Panties Legging Knickers**Reamphy**£10.60**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B092VKX799) [**Reamphy Anti Chafing Shorts Women 3 Pack Womens Slip Shorts for Under Dresses and Yoga Seamless Chub Rub Shorts Long Briefs Underwear Stretchy Safety Panties Legging Knickers**Reamphy**£9.59**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B0C1MT1LX9) [**WEASIC Anti Chafing Shorts Women Under Dress Shorts Ladies Safety Boxer Shorts (1*Black+1*Skin+1*White XL)**WEASIC**£7.99**4.0★**▲ 66%**](https://www.amazon.co.uk/dp/B09Z7JKS39) [**2PCS Anti-Chafe Stick Anti Chafing Cream Thighs Anti Chafe Balm Anti Friction Stick Chafing Sti/ck Body Anti Chafe B/alm Glide Anti Chafing Sti/ck Thi/gh In/ner Anti-Chafing Bal/m Thig/h Rubbing Balm**Mubuni**£5.90**3.7★**▲ 62%**](https://www.amazon.co.uk/dp/B0FCMF5F7K) [**hommova 2-Pack Anti-Chafe Stick for Thighs & Sports Friction-Reducing Balm with Shea Butter Coconut Oil and Beeswax for Chub Rub Comfort and Skin Protection**hommova**£7.70**4.5★**▲ 59%**](https://www.amazon.co.uk/dp/B0GHXRFC2C)
**~~View all trending →~~**
## **What buyers say about chub rub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product”*
**Smell**9%
*“Beautiful smelling product”*
**Advertised Vs Actual Product**9%
*“seems to do what it promises so far”*
**Comfort-Overall**8%
*“So comfortable”*
**Efficiency**8%
*“Effectiveness:”*
**Size-Overall**7%
*“they fit very well”*
**Ease Of Use**4%
*“Easy to use”*
**Ease Of Application**3%
*“Ease of application:”*
**Value For Money**3%
*“is great value for money”*
**Allergies**2%
*“Cures the rash”*
### **What buyers complain about **
**Size-Overall**17%
*“i was scared these wouldnt fit me”*
**Functionality-Overall**13%
*“Not effective”*
**Value For Money**10%
*“Not worth the price”*
**Allergies**6%
*“Caused an awful allergic reaction”*
**Adhesion/Stickiness**6%
*“Feels sticky when applied”*
**Advertised Vs Actual Product**3%
*“very deceiving”*
**Heating**2%
*“The heat and rubbing thighs are not a good mix”*
**Durability**2%
*“Not long lasting and melts easily”*
**Comfort-Overall**2%
*“material feels not comfortable at all”*
**Smell**2%
*“The smell is noticeable and unpleasant, especially for anyone sensitive to fragrances or specifically looking for an unscented option”*
### **Top return reasons **
**Size-Overall**37%
**Functionality-Overall**10%
**Material Quality**10%
**Length**5%
**Defective Material/Parts**4%
**Thigh Fit**4%
**Adhesion/Stickiness**3%
**Waist Fit**3%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is chub rub profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 30 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +300.9%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the chub rub niche?**
- 24 brands and 42 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in chub rub?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for chub rub peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the chub rub niche?**
- Listings span £4.37–£18.40; the average listing price is £9.40 (sweet spot $15–$100). The average incumbent carries 2,573 reviews — the moat a new listing must climb.
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