---
title: "Trend — chilblain cream - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/chilblain-cream/trend"
last_updated: "2026-08-07T09:55:24.481Z"
locale: en
meta:
  description: "Niche score 34/100 · £39K/yr market · 72K searches/yr · £9.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £39K/yr market · 72K searches/yr · £9.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — chilblain cream - Flapen"
---

# **chilblain cream**

**Skip it**

Soft demand (-86.5% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 63Competition 24Returns 99Price range 2Avg price 32Brand share 12Review moat 78Quality gap 57

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****448.75**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.84**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£39K**

£39K/yr · 72K searches

**Price range**

**Bad****£4.34–£15.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-86.5%**

90-day search growth — must beat 0% to launch

## Trend