---
title: "Cherry Perfume — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cherry-perfume"
last_updated: "2026-08-10T15:21:31.412Z"
locale: en
meta:
description: "Niche score 50/100 · £76K/yr market · 271K searches/yr · £17.63 avg price. Soft demand (-14.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £76K/yr market · 271K searches/yr · £17.63 avg price. Soft demand (-14.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cherry Perfume — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **cherry perfume**
**Worth a look**
Shows low returns (0.2%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Market size 19Growth 18Conversion 20Competition 82Returns 99Price range 44Avg price 82Brand share 23Review moat 76Quality gap 78
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****£17.63**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****489.49**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.41–£194.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£76K**
£76K/yr · 271K searches
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cherry perfume is a £76K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cherry perfume market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£88K–£106K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#436**
- **Page quality**
- **0%**
- **Prime**
- **20%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 68%
**Open market**
**7%**
- Amour Scents75% - POWER FRAGRANCES6% - SAPPHIRE'S CHOICE5% - Fragrance World3% - Tom Ford3% - MILTON-LLOYD2% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -14.6% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/cherry-perfume/trend)
## **Top cherry perfume search terms**
- **amour scents**110K/yr-9.4%1.3% conv. - **lost cherry perfume**29K/yr-27.0%1.8% conv. - **amour scents women**17K/yr-7.5%2.6% conv. - **perfume dupes**11K/yr+33.7%0.7% conv. - **perfume extract for women**27K/yr-59.4%0.1% conv. - **dupe perfume**10K/yr+15.7%0.5% conv. - **tom ford lost cherry**16K/yr-31.0%1.0% conv. - **amour scents men**10K/yr+13.8%1.8% conv. - **perfume dupe**7K/yr+8.2%1.0% conv. - **lost cherry**9K/yr-20.8%1.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cherry-perfume/search-terms)
## **Top cherry perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£5K9%£7K12%£9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amour Scents Lost Cherry Inspired Alternative Perfume Extrait De Parfum Fragrances For Men & Women - Long Lasting Fragrance Sophisticated Luxury Aroma - Forbidden Cherry (50ml)**Amour Scents**£14.73**4.2★753 rev](https://www.amazon.co.uk/dp/B08W82XDPB) [2**Amour Scents - Black Opiem - Midnight Guilt Extrait De Parfum - Womens Long-Lasting Dupe Perfume - Alternative Fragrances for Lasting Allure and Sensuous Appeal - (50ml)**Amour Scents**£12.26**4.3★687 rev](https://www.amazon.co.uk/dp/B09G8H1WLZ) [3**Baccarat Rough 540 - Inspired by Alternative Perfume Extrait De Parfum Luxurious Roulette 540 Long Lasting Fragrance for Men & Women - Roulette 540 (50ml)**Amour Scents**£15.15**3.8★748 rev](https://www.amazon.co.uk/dp/B08W5G7WHP) [4**Lost Cherry- Inspired Alternative Strong Vegan Friendly Perfume Spray (EDP) Extrait De Parfum Unisex Fragrances For Men & Women- 50ml Cherry Power Fragrances (Made in UK)**POWER FRAGRANCES**£16.86**4.6★76 rev](https://www.amazon.co.uk/dp/B0D8LGKD6B) [5**Alien - Ultra Long Lasting Designer Inspired Dupe Fragrances - 30% Oil Concentration Perfume Luxury Extrait De Parfum Scents for Women Aftershave Cologne - Abduction (50ml)**Amour Scents**£12.40**4.3★631 rev](https://www.amazon.co.uk/dp/B08W9M1H3D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Discovery Set - 20 Designer Inspired Luxury Fragrance Samples Extrait De Parfum Long Lasting Perfume For Men Alternative Scents Aftershave Tester Gift Set (Men Set)**Amour Scents**£16.62**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H46V158T) [**Paradoxe - Inspired by Alternative Perfume Extrait De Parfum Luxurious Long Lasting Fragrance for Women - Paradox (50ml)**Amour Scents**£12.31**8 rev3mo ago](https://www.amazon.co.uk/dp/B0GVG89MKL) [**Sapphires choice Valentine Milano Perfume | Valentine Milano Eau De Parfum for Women 100ml with Perfume Oil | Vanilla Bergamot and Jasmine Fragrance | Perfume for Women 100ml**SAPPHIRE'S CHOICE**£6.43**395 rev1y ago](https://www.amazon.co.uk/dp/B0F7YZYP2N) [**FM World Pure 20 EDP Best Seller!!! Flowerbomb-Inspired Alternative Perfume for Women Long-lasting Perfume with Bold and Feminine Scent 50ml Ideal for Special Occasions and Gifting**FM World**£15.79**20 rev1y ago](https://www.amazon.co.uk/dp/B0DMNMVJFP) [**Lost Cherry- Inspired Alternative Strong Vegan Friendly Perfume Spray (EDP) Extrait De Parfum Unisex Fragrances For Men & Women- 50ml Cherry Power Fragrances (Made in UK)**POWER FRAGRANCES**£16.86**76 rev2y ago](https://www.amazon.co.uk/dp/B0D8LGKD6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paradoxe - Inspired by Alternative Perfume Extrait De Parfum Luxurious Long Lasting Fragrance for Women - Paradox (50ml)**Amour Scents**£12.31**3.6★**▲ 536%**](https://www.amazon.co.uk/dp/B0GVG89MKL) [**The Discovery Set - 20 Designer Inspired Luxury Fragrance Samples Extrait De Parfum Long Lasting Perfume For Men Alternative Scents Aftershave Tester Gift Set (Men Set)**Amour Scents**£16.62**5.0★**▲ 535%**](https://www.amazon.co.uk/dp/B0H46V158T) [**Sapphires choice Valentine Milano Perfume | Valentine Milano Eau De Parfum for Women 100ml with Perfume Oil | Vanilla Bergamot and Jasmine Fragrance | Perfume for Women 100ml**SAPPHIRE'S CHOICE**£6.43**4.3★**▲ 526%**](https://www.amazon.co.uk/dp/B0F7YZYP2N) [**Amour Scents Aventas - Inspired Extrait De Parfum for Men - 30% Oil Concentration Long-Lasting Fresh Scent Bergamot Pineapple Jasmine & Vanilla Notes Premium Perfume for Men - Victory (100ml)**Amour Scents**£19.03**4.1★**▲ 140%**](https://www.amazon.co.uk/dp/B09KMJQHLH) [**FM World Pure 20 EDP Best Seller!!! Flowerbomb-Inspired Alternative Perfume for Women Long-lasting Perfume with Bold and Feminine Scent 50ml Ideal for Special Occasions and Gifting**FM World**£15.79**4.4★**▲ 131%**](https://www.amazon.co.uk/dp/B0DMNMVJFP)
**~~View all trending →~~**
## **What buyers say about cherry perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Light fragrance”*
**Value For Money**10%
*“Worth the money”*
**Durability**4%
*“Lasts well”*
**Quality-Overall**2%
*“bit it was cheap so no complaints”*
**Gifting Purpose**2%
*“Presented nicely too”*
**Advertised Vs Actual Product**2%
*“To receive what is advertised”*
**Size-Overall**2%
*“I liked the compact size”*
**Design-Overall**1%
*“Nice bottle design”*
**Texture/Consistency-Overall**0%
*“creamy”*
**Suitability Dry Skin**0%
*“Its gonna stay more than you think like a long lasting in your skin for a very long time”*
### **What buyers complain about **
**Smell**46%
*“Unpleasant smell”*
**Durability**14%
*“does not last”*
**Value For Money**5%
*“Waste of money”*
**Quality-Overall**4%
*“Cheap Cheap Cheap”*
**Strength**4%
*“isnt strong and doesnt last”*
**Advertised Vs Actual Product**1%
*“Misrepresentation”*
**Leak-Proof**1%
*“now it just leaks”*
**Alcohol Content**1%
*“it seems to contain more alcohol than perfume”*
**Ingredients-Overall**1%
*“to me its not a medicinal cherry”*
**Natural Resource Wastage**1%
*“Waste of money”*
### **Top return reasons **
**Smell**66%
**Leak-Proof**6%
**Durability**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Size-Overall**3%
**Ingredients-Overall**1%
**Value For Money**1%
**Ease Of Use**1%
## **Common questions**
- **Is cherry perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 59 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the cherry perfume niche?**
- 12 brands and 83 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in cherry perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for cherry perfume peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the cherry perfume niche?**
- Listings span £3.41–£194.52; the average listing price is £17.63 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)