---
title: "Charlie Perfume — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/charlie-perfume"
last_updated: "2026-08-07T19:41:18.856Z"
locale: en
meta:
description: "Niche score 41/100 · £42K/yr market · 45K searches/yr · £8.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £42K/yr market · 45K searches/yr · £8.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charlie Perfume — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **charlie perfume**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 24Conversion 90Competition 19Returns 100Price range 20Avg price 24Brand share 29Review moat 75Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****519.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.81**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.83–£18.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£42K**
£42K/yr · 45K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, charlie perfume is a £42K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charlie perfume market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£35K–£44K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#291**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**9%**
- zaizah40% - Charlie30% - SAESR9% - Generic6% - WOOTONG4% - Lavarion4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/charlie-perfume/trend)
## **Top charlie perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£13K40%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon Charlie Red EDT Spray 3.4 oz - 100 ml**zaizah**£8.10**4.5★74 rev](https://www.amazon.co.uk/dp/B0F6CX6R5F) [2**Charlie Red Body Fragrance 75ml**Charlie**£0.90**4.7★1,103 rev](https://www.amazon.co.uk/dp/B001RYLKTI) [3**Charlie Red Eau De Toilette Natural Spray 100ml**Charlie**£4.90**4.5★1,939 rev](https://www.amazon.co.uk/dp/B000C21A82) [4**Charlie Red 2-Pack Body Spray 75ml and Eau De Toilette Womens Perfume 100ml. Body Sprays and Perfume for Women. Perfume and Body Spray Set for Women on the Go.**SAESR**£18.31**4.6★82 rev](https://www.amazon.co.uk/dp/B0CBVHDBBK) [5**CHARLIE EDT EAU DE TOILETTE FRAICHE WHITE RED SILVER BLUE PERFUME SPRAY 100ml**WOOTONG**£5.70**4.4★346 rev](https://www.amazon.co.uk/dp/B06XZX6FP4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charlie Eau Fraiche Red Eau de Toilette 100ml Pack of 3**Generic**£12.69**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GYS3T6ZR) [**Charlie EDT Red Eau de Toilette 100ml Pack of 3**Generic**£14.28**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GYRXZPV4) [**Charlie Perfume & Body Spray Gift Sets for Women Eau de Toilette & Body Fragrance Bundles 5 Curated Sets Available (Classic Red Set)**SAESR**£15.02**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GKYNPW1H) [**Charlie Perfume Gift Set for Her Charlie Red & Charlie Blue 100ml Fragrances with 2 Lavarion Refillable Travel Atomisers Fragrance Gift Bundle by Lavarion**Lavarion**£18.50**8 rev5mo ago](https://www.amazon.co.uk/dp/B0GJTS8MFL) [**Revlon Charlie Red EDT Spray 3.4 oz - 100 ml**zaizah**£8.10**74 rev1y ago](https://www.amazon.co.uk/dp/B0F6CX6R5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Charlie Eau Fraiche Red Eau de Toilette 100ml Pack of 3**Generic**£12.69**5.0★**▲ 376%**](https://www.amazon.co.uk/dp/B0GYS3T6ZR) [**Charlie Red Eau De Toilette Natural Spray Citrus 100 ml**Revlon**£5.91**4.4★**▲ 374%**](https://www.amazon.co.uk/dp/B00GJ7UGU2) [**Charlie EDT Red Eau de Toilette 100ml Pack of 3**Generic**£14.28**0.0★**▲ 370%**](https://www.amazon.co.uk/dp/B0GYRXZPV4) [**Charlie Perfume & Body Spray Gift Sets for Women Eau de Toilette & Body Fragrance Bundles 5 Curated Sets Available (Classic Red Set)**SAESR**£15.02**3.0★**▲ 206%**](https://www.amazon.co.uk/dp/B0GKYNPW1H) [**Charlie Perfume Gift Set for Her Charlie Red & Charlie Blue 100ml Fragrances with 2 Lavarion Refillable Travel Atomisers Fragrance Gift Bundle by Lavarion**Lavarion**£18.50**4.2★**▲ 201%**](https://www.amazon.co.uk/dp/B0GJTS8MFL)
**~~View all trending →~~**
## **What buyers say about charlie perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“it smells divine”*
**Value For Money**12%
*“Great value”*
**Quality-Overall**5%
*“Good Product”*
**Advertised Vs Actual Product**4%
*“Product as described”*
**Gifting Purpose**2%
*“Great for a gift”*
**Durability**2%
*“Long lasting”*
**Ease Of Use**1%
*“The ease to get what I want”*
**Comfort-Overall**1%
*“Perfect for everyday wear”*
### **What buyers complain about **
**Smell**43%
*“Cheap nasty fragrance”*
**Durability**13%
*“Doesn't last”*
**Strength**7%
*“Weak”*
**Size-Overall**7%
*“Small”*
**Advertised Vs Actual Product**7%
*“false information from Revlon”*
**Value For Money**6%
*“It's a bit pricey on amazon though”*
### **Top return reasons **
**Smell**54%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**11%
**Leak-Proof**5%
**Motor Power**5%
**Value For Money**5%
**Weight Heavy**5%
**Strength**1%
**Durability**1%
**Color**1%
## **Common questions**
- **Is charlie perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the charlie perfume niche?**
- 9 brands and 52 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in charlie perfume?**
- Top complaints mined from reviews: Smell, Durability, Strength. The return rate is 0.1%.
- **When does demand for charlie perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the charlie perfume niche?**
- Listings span £0.83–£18.50; the average listing price is £8.81 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.
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