---
title: "Chapstick — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/chapstick"
last_updated: "2026-08-10T16:14:40.460Z"
locale: en
meta:
description: "Niche score 36/100 · £136K/yr market · 144K searches/yr · £8.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £136K/yr market · 144K searches/yr · £8.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chapstick — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **chapstick**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 9Conversion 93Competition 19Returns 100Price range 42Avg price 23Brand share 6Review moat 29Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£1.17–£25.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£136K**
£136K/yr · 144K searches
**Review moat**
**Okay****3,608.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.30**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-32.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, chapstick is a £136K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chapstick market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£125K–£166K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#383**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **42%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**91**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- LIVERPOOL ENTERPRISES LTD54% - ChapStick22% - NIVEA10% - zaizah8% - Aldbury Goods4% - Ninsetinsoe3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/chapstick/trend)
## **Top chapstick search terms**
- **chapstick**102K/yr-29.3%8.4% conv. - **chapstick original**14K/yr-32.2%15.3% conv. - **chapstick lip balm**14K/yr-52.6%8.5% conv. - **chap stick**6K/yr-18.0%8.7% conv. - **chap sticks for lips**4K/yr-32.4%10.2% conv. - **chapstick medicated**5K/yr-60.4%2.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/chapstick/search-terms)
## **Top chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£20K30%£41K45%£61K60%£82K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CHAPSTICK LIP BALM CLASSIC ORIGINAL LIP CARE (6) FAST SAME DAY DISPATCH ONCE PAYMENT CLEARED**LIVERPOOL ENTERPRISES LTD**£7.82**4.5★163 rev](https://www.amazon.co.uk/dp/B01L7AOJUI) [2**NIVEA Lip Balm Original Care (4.8g) Lip Balm Deeply Hydrates Lips for 24h+ with 100% Natural Origin Ingredients Shea Butter and Vitamins Lip Care**NIVEA**£1.17**4.7★1,806 rev](https://www.amazon.co.uk/dp/B0CKLR95PH) [3**Chapstick Classic Lip Balm With Cherry Flavour - 3 Ea / Pack**ChapStick**£6.47**4.7★2,507 rev](https://www.amazon.co.uk/dp/B000NKI0NQ) [4**6 X ChapStick Classic Original Lip Balm SPF 10 Long-Lasting Moisturisation Protects Lips from Dryness and Sun Damage 4g Stick**zaizah**£7.77**4.6★49 rev](https://www.amazon.co.uk/dp/B0D1RHN6PK) [5**Chapstick Classic (3 Sticks) Cherry Strawberry & Spearmint Flavor Skin Protectant Flavored Lip Balm Tube 0.15 Oz Each**ChapStick**£6.79**4.8★11,510 rev](https://www.amazon.co.uk/dp/B07GVVRXRC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fruit flavor lip balm 6 pack Natural Soft chapstick All-Day Moisturizer with Vitamin E and Coconut Oil 100% Natural & Organic Lip Balm Sticks for repair chapped lips or dry lips**Ninsetinsoe**£3.39**90 rev1y ago](https://www.amazon.co.uk/dp/B0DZXLZVNM) [**6 X ChapStick Classic Original Lip Balm SPF 10 Long-Lasting Moisturisation Protects Lips from Dryness and Sun Damage 4g Stick**zaizah**£7.77**49 rev2y ago](https://www.amazon.co.uk/dp/B0D1RHN6PK) [**6 X ChapStick Classic Original Lip Balm SPF 10 Long-Lasting Moisturisation Protects Lips from Dryness and Sun Damage 4g Stick - ALDBURY GOODS**Aldbury Goods**£7.56**2 rev2y ago](https://www.amazon.co.uk/dp/B0GVBN89BV) [**CHAPSTICK LIP BALM CLASSIC ORIGINAL LIP CARE (2) FAST SAME DAY DISPATCH ONCE PAYMENT CLEARED**LIVERPOOL ENTERPRISES LTD**£4.81**9 rev3y ago](https://www.amazon.co.uk/dp/B01L7ALYUG) [**Chapstick Classic (3 Sticks) Cherry Strawberry & Spearmint Flavor Skin Protectant Flavored Lip Balm Tube 0.15 Oz Each**ChapStick**£6.79**11,510 rev4y ago](https://www.amazon.co.uk/dp/B07GVVRXRC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 X ChapStick Classic Original Lip Balm SPF 10 Long-Lasting Moisturisation Protects Lips from Dryness and Sun Damage 4g Stick - ALDBURY GOODS**Aldbury Goods**£7.56**5.0★**▲ 317%**](https://www.amazon.co.uk/dp/B0GVBN89BV) [**CHAPSTICK LIP BALM CLASSIC ORIGINAL LIP CARE (6) FAST SAME DAY DISPATCH ONCE PAYMENT CLEARED**LIVERPOOL ENTERPRISES LTD**£7.82**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B01L7AOJUI) [**ChapStick Smores Collection 3-0.15 oz. Sticks**ChapStick**£9.79**4.7★**— 1%**](https://www.amazon.co.uk/dp/B07R3GPFH5) [**Chapstick Classic Lip Balm With Cherry Flavour - 3 Ea / Pack**ChapStick**£6.47**4.7★**▼ 14%**](https://www.amazon.co.uk/dp/B000NKI0NQ) [**CHAPSTICK LIP BALM CLASSIC ORIGINAL LIP CARE (2) FAST SAME DAY DISPATCH ONCE PAYMENT CLEARED**LIVERPOOL ENTERPRISES LTD**£4.81**4.5★**▼ 19%**](https://www.amazon.co.uk/dp/B01L7ALYUG)
**~~View all trending →~~**
## **What buyers say about chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Good price”*
**Quality-Overall**13%
*“A good product which does exactly what is required”*
**Moist/Dry**12%
*“Nice and moisturise”*
**Advertised Vs Actual Product**7%
*“Does what it does”*
**Efficiency**6%
*“Does the job”*
**Soft Feel**6%
*“Very soft”*
**Ease Of Use**5%
*“Simple, love it”*
**Smell**4%
*“Keep my lips soft and lovely scent”*
**Durability**4%
*“The tube is durable”*
**Color**3%
*“One of them turns bright pink and it's lovely”*
### **What buyers complain about **
**Moist/Dry**13%
*“Does nothing, probably makes my lips even more dry if thats even possible”*
**Stain Resistance**13%
*“the product does stain your lips”*
**Quality-Overall**11%
*“Rubbish”*
**Thickness**7%
*“Its so thick to put on and makes your lips so sticky, its awful”*
**Product Condition**7%
*“other has been used”*
**Smell**7%
*“No flavour and very faint smell”*
**Color**6%
*“As a man I dont want pink lips”*
**Suitability Winter Weather**4%
*“Real winters, that were rather cold, I wouldn't recommend experiencing one”*
**Ease Of Cleaning**4%
*“And scrubbing”*
**Oily/Greasy**4%
*“was about as ineffective as that sounds or this greasy stuff that was like lard”*
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Size-Overall**17%
**Functionality-Overall**17%
**Quality-Overall**17%
## **Common questions**
- **Is chapstick profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 12 tracked products. 90-day search growth is -32.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the chapstick niche?**
- 6 brands and 91 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in chapstick?**
- Top complaints mined from reviews: Moist/Dry, Stain Resistance, Quality-Overall. The return rate is 0.1%.
- **When does demand for chapstick peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the chapstick niche?**
- Listings span £1.17–£25.02; the average listing price is £8.30 (sweet spot $15–$100). The average incumbent carries 3,609 reviews — the moat a new listing must climb.
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