---
title: "Champo — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/champo"
last_updated: "2026-08-06T19:14:30.939Z"
locale: en
meta:
description: "Niche score 36/100 · £57K/yr market · 72K searches/yr · £10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £57K/yr market · 72K searches/yr · £10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Champo — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **champo**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 22Conversion 76Competition 15Returns 100Price range 56Avg price 39Brand share 7Review moat 29Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.85–£29.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.66**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,620.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£57K**
£57K/yr · 72K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, champo is a £57K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **champo market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£64K–£85K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**131**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris65% - OGX14% - Pantene12% - Nature Spell4% - Redken4% - L'Oréal Professionnel Paris3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/champo/trend)
## **Top champo search terms**
- **bond repair shampoo**23K/yr-18.8%5.0% conv. - **loreal bond repair shampoo**14K/yr+15.5%7.6% conv. - **bond repair shampoo and conditioner**15K/yr-14.7%2.3% conv. - **bonding shampoo and conditioner**6K/yr+28.9%2.0% conv. - **elvive bond repair shampoo**4K/yr+61.0%9.9% conv. - **bond shampoo**5K/yr-5.7%4.4% conv. - **bonding shampoo**5K/yr-33.5%4.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/champo/search-terms)
## **Top champo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£8K30%£17K45%£25K60%£34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Elvive Bond Repair Sulphate-Free Shampoo with Citric Acid Complex Restores Original Strength 98% Less Breakage 90% More Shine 82% Stronger for All Damaged Hair 200ml**L'Oreal Paris**£5.23**4.5★2,702 rev](https://www.amazon.co.uk/dp/B0BP7WMQQR) [2**OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml**OGX**£3.85**4.6★424 rev](https://www.amazon.co.uk/dp/B0DQLCQHNF) [3**Pantene Molecular Bond Repair Shampoo Conditioner Conditioning Treatment**Pantene**£8.84**4.6★995 rev](https://www.amazon.co.uk/dp/B0CMXS5SQT) [4**LOreal Paris Elvive Bond Repair Conditioner with Citric Acid Complex Deep Repair & Bonding Hair Care for Severely Damaged Hair 98% Less Breakage 82% Stronger 150ml**L'Oreal Paris**£5.12**4.4★1,885 rev](https://www.amazon.co.uk/dp/B0BP818KWM) [5**LOréal Paris Elvive Bond Repair Pre-Shampoo Treatment Intensive Hair Repair for Damaged Hair with Citric Acid Complex 90% More Shine & Strength Restoration**L'Oreal Paris**£5.55**4.4★1,366 rev](https://www.amazon.co.uk/dp/B0BP7Z2J56)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris EverPure Bonding Shampoo and Conditioner Kit for Color-Treated Hair 6.8 Ounce (Set of 2)**L'Oreal Paris**£29.30**7,104 rev1y ago](https://www.amazon.co.uk/dp/B091G47FDH) [**Nature Spell Bond Repair Duo Shampoo & Conditioner Set 300ml Each**Nature Spell**£11.59**116 rev1y ago](https://www.amazon.co.uk/dp/B0DXPZT1KM) [**OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml**OGX**£3.85**424 rev1y ago](https://www.amazon.co.uk/dp/B0DQLCQHNF) [**Pantene Molecular Bond Repair Shampoo with Biotin. Pump Bottle Dispenser 1000ml. Pro-V Concentrated Formula for Dry Damaged Hair Protects and Leaves Hair Visibly Healthier and Regenerated**Pantene**£9.36**239 rev2y ago](https://www.amazon.co.uk/dp/B0D6GSNQVC) [**Pantene Molecular Bond Repair Shampoo Conditioner Conditioning Treatment**Pantene**£8.84**995 rev2y ago](https://www.amazon.co.uk/dp/B0CMXS5SQT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris EverPure Bonding Shampoo and Conditioner Kit for Color-Treated Hair 6.8 Ounce (Set of 2)**L'Oreal Paris**£29.30**4.5★**▲ 77%**](https://www.amazon.co.uk/dp/B091G47FDH) [**LOreal Paris Elvive Bond Repair Conditioner with Citric Acid Complex Deep Repair & Bonding Hair Care for Severely Damaged Hair 98% Less Breakage 82% Stronger 150ml**L'Oreal Paris**£5.12**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B0BP818KWM) [**LOréal Paris Elvive Bond Repair Sulphate-Free Shampoo with Citric Acid Complex Restores Original Strength 98% Less Breakage 90% More Shine 82% Stronger for All Damaged Hair 200ml**L'Oreal Paris**£5.23**4.5★**▲ 15%**](https://www.amazon.co.uk/dp/B0BP7WMQQR) [**OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml**OGX**£3.85**4.6★**— 6%**](https://www.amazon.co.uk/dp/B0DQLCQHNF) [**LOréal Professionnel Absolut Repair Hydrating Shampoo For Dry hair intense softness & shine moisturising & nourishing**L'Oréal Professionnel Paris**£11.23**4.6★**— 7%**](https://www.amazon.co.uk/dp/B094DHJ3X3)
**~~View all trending →~~**
## **What buyers say about champo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**21%
*“leaves hair soft”*
**Smell**16%
*“Smells lovely & clean too”*
**Quality-Overall**15%
*“Excellent product”*
**Value For Money**12%
*“Worth it”*
**Hair Growth**6%
*“Many users report improved hair feel”*
**Suitability Colored Hair**5%
*“Helped my bleached hair”*
**Moist/Dry**3%
*“Absolutely amazing I have highlights which can cause dryness so with blow drying”*
**Hair Styling**2%
*“Beautiful hair”*
**Size-Overall**2%
*“Super sizes too”*
**Suitability Curly Hair**1%
*“I use it as a post shampoo treatment before I condition as I feel it works better for my curly hair this way”*
### **What buyers complain about **
**Value For Money**11%
*“Wasted my money”*
**Hair Related**10%
*“Following 2 major surgeries in 6 months my hair started to snap and fall out”*
**Suitability Straight Hair**5%
*“My fine hair didnt like this at all”*
**Moist/Dry**5%
*“Didnt hydrate my hair at all”*
**Thickness**5%
*“conditioner too thick”*
**Damage/Burn Hair**4%
*“unfortunately all of the above it was damaged my hair after l use”*
**Ease Of Use**4%
*“just couldn't use the shampoo unfortunately”*
**Size-Overall**4%
*“Bottles do come smaller than expected”*
**Functionality-Overall**3%
*“Doesn't works as expected”*
**Suitability Dry Skin**3%
*“not so good for sensitive skin”*
### **Top return reasons **
**Leak-Proof**56%
**Smell**13%
**Value For Money**13%
**Size-Overall**13%
**Defective Material/Parts**6%
## **Common questions**
- **Is champo profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 10 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the champo niche?**
- 6 brands and 131 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in champo?**
- Top complaints mined from reviews: Value For Money, Hair Related, Suitability Straight Hair. The return rate is 0.0%.
- **When does demand for champo peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the champo niche?**
- Listings span £3.85–£29.30; the average listing price is £10.66 (sweet spot $15–$100). The average incumbent carries 3,620 reviews — the moat a new listing must climb.
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