---
title: "Cetaphil Gentle Skin Cleanser — £992K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cetaphil-gentle-skin-cleanser"
last_updated: "2026-08-07T16:47:29.790Z"
locale: en
meta:
description: "Niche score 47/100 · £992K/yr market · 758K searches/yr · £9.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £992K/yr market · 758K searches/yr · £9.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cetaphil Gentle Skin Cleanser — £992K/yr Amazon UK Niche (2026) - Flapen"
---
# **cetaphil gentle skin cleanser**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 77Growth 23Conversion 96Competition 30Returns 99Price range 12Avg price 31Brand share 0Review moat 33Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£992K**
£992K/yr · 758K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,242.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.76**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.74–£16.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cetaphil gentle skin cleanser is a £992K/yr Amazon United Kingdom market (758K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cetaphil gentle skin cleanser market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£781K–£976K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Cetaphil82% - BYOMA18%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/cetaphil-gentle-skin-cleanser/trend)
## **Top cetaphil gentle skin cleanser search terms**
- **cetaphil gentle skin cleanser**221K/yr+4.7%13.3% conv. - **cetaphil**236K/yr+0.5%7.0% conv. - **cetaphil face wash**95K/yr-20.5%9.9% conv. - **byoma cleanser**75K/yr+15.2%14.3% conv. - **cetaphil cleanser**75K/yr-28.0%10.1% conv. - **byoma face wash**13K/yr+17.3%14.7% conv. - **byoma jelly cleanser**7K/yr+2.4%13.7% conv. - **byoma creamy jelly cleanser**5K/yr+43.2%16.8% conv. - **face wash cetaphil**6K/yr-42.3%12.4% conv. - **water cleanser**5K/yr-14.4%0.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cetaphil-gentle-skin-cleanser/search-terms)
## **Top cetaphil gentle skin cleanser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£99K20%£198K30%£298K40%£397K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cetaphil Gentle Skin Cleanser 473ml Face & Body Wash For Normal To Dry Sensitive Skin With Niacinamide & Glycerin Soap Free Packaging May Vary**Cetaphil**£10.59**4.5★10,133 rev](https://www.amazon.co.uk/dp/B09ZF9X3R1) [2**Cetaphil Gentle Skin Cleanser 236ml Face Wash & Body Wash for Sensitive Skin Gentle Cleanser for Normal to Dry Skin With Niacinamide & Glycerin Soap Free Packaging May Vary**Cetaphil**£6.96**4.5★10,133 rev](https://www.amazon.co.uk/dp/B09ZFCJ963) [3**BYOMA Creamy Jelly Cleanser (175ml) Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for All Skin Types - Gently Removes Makeup and Excess Oil**BYOMA**£7.51**4.4★3,447 rev](https://www.amazon.co.uk/dp/B0BTYBVLFW) [4**Cetaphil Oily Skin Cleanser 473ml Face Wash For Combination to Oily Sensitive Skin With Niacinamide Packaging May Vary**Cetaphil**£10.56**4.6★1,435 rev](https://www.amazon.co.uk/dp/B09VH8PD1V) [5**Cetaphil Gentle Skin Cleanser 1L Face & Body Wash For Normal To Dry Sensitive Skin With Niacinamide & Glycerin Soap Free 1 unit Packaging May Vary**Cetaphil**£16.30**4.5★10,133 rev](https://www.amazon.co.uk/dp/B09VH867BH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BYOMA Foaming Rice Deep Cleanser (175ml) Hydrating Gel to Foam Cleanser with Ceramides Rice Extract & Marine Algae Deep Cleansing Non-Drying Antioxidant-Rich Vegan Fragrance & Alcohol Free**BYOMA**£9.82**62 rev7mo ago](https://www.amazon.co.uk/dp/B0GC7LSSYS) [**BYOMA Blemish Clearing Cleanser (175ml) For Acne-Prone Skin Soothes and Hydrates Reduces Post-Blemish Marks Unclogs Pores with Salicylic Acid for Smooth Healthy Skin**BYOMA**£10.02**40 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8TCGF1) [**Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml**Cetaphil**£8.75**319 rev1y ago](https://www.amazon.co.uk/dp/B0F67FZYPL) [**Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 473ml Packaging May Vary**Cetaphil**£13.41**319 rev1y ago](https://www.amazon.co.uk/dp/B0F2GMJZ97) [**BYOMA Milky Moisture Cleanser (175ml) Ultra Soothing Cleanser Gentle on Dry and Sensitive Skin with Tri-Ceramide Oat Extract and Panthenol Vegan**BYOMA**£10.26**325 rev2y ago](https://www.amazon.co.uk/dp/B0CSDXL86L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BYOMA Foaming Rice Deep Cleanser (175ml) Hydrating Gel to Foam Cleanser with Ceramides Rice Extract & Marine Algae Deep Cleansing Non-Drying Antioxidant-Rich Vegan Fragrance & Alcohol Free**BYOMA**£9.82**4.6★**▲ 172%**](https://www.amazon.co.uk/dp/B0GC7LSSYS) [**BYOMA Blemish Clearing Cleanser (175ml) For Acne-Prone Skin Soothes and Hydrates Reduces Post-Blemish Marks Unclogs Pores with Salicylic Acid for Smooth Healthy Skin**BYOMA**£10.02**4.3★**▲ 67%**](https://www.amazon.co.uk/dp/B0FM8TCGF1) [**Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml**Cetaphil**£8.75**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B0F67FZYPL) [**Cetaphil Daily Hydrating Face Moisturiser 88ml Face Moisturiser for Dry Sensitive Skin With Hyaluronic Acid & Glycerin Lightweight Fragrance Free Packaging May Vary**Cetaphil**£9.80**4.5★**▲ 23%**](https://www.amazon.co.uk/dp/B08PVDZQMD) [**Cetaphil Face & Body Moisturiser 473ml Moisturising Lotion For Normal To Dry Sensitive Skin With Niacinamide & Vitamin E Packaging May Vary**Cetaphil**£10.66**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B09VH78W52)
**~~View all trending →~~**
## **What buyers say about cetaphil gentle skin cleanser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**15%
*“Super hydrating”*
**Cleansing**12%
*“Gentle cleanser”*
**Quality-Overall**8%
*“The product itself is lovely”*
**Soft Feel**8%
*“Gentle on the skin”*
**Suitability Combination Skin**7%
*“Cleansing and gentle on skin”*
**Value For Money**7%
*“Very affordable”*
**Suitability Dry Skin**6%
*“Great for very dry skin”*
**Ease Of Cleaning**5%
*“nice fresh clean”*
**Smell**3%
*“smell good”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Smell**11%
*“Plasticky smell”*
**Allergies**9%
*“Makes my skin itch”*
**Value For Money**7%
*“Pricey,”*
**Skin Health**6%
*“Hoping for a gentle moisturiser which is sold for sensitive skin- yet this product stung horribly with a burning sensation”*
**Moist/Dry**5%
*“I feel really dry”*
**Size-Overall**4%
*“this one fell a little short”*
**Ease Of Cleaning**3%
*“However it can be difficult to get out of the pump so I tried this to cleanser”*
**Quality-Overall**3%
*“Rubbish”*
**Functionality-Overall**3%
*“It doesnot remove make up at all”*
**Product Condition**2%
*“it was opened and used so a bit disappointed”*
### **Top return reasons **
**Value For Money**11%
**Smell**10%
**Moist/Dry**8%
**Size-Overall**8%
**Suitability Combination Skin**7%
**Defective Material/Parts**7%
**Product Condition**7%
**Functionality-Overall**6%
**Quality-Overall**4%
**Skin Health**4%
## **Common questions**
- **Is cetaphil gentle skin cleanser profitable to sell on Amazon United Kingdom?**
- The niche generates £992K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cetaphil gentle skin cleanser niche?**
- 2 brands and 35 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cetaphil gentle skin cleanser?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.
- **When does demand for cetaphil gentle skin cleanser peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cetaphil gentle skin cleanser niche?**
- Listings span £5.74–£16.30; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 3,242 reviews — the moat a new listing must climb.
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