[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-beauty-cerave-shampoo":3,"research-sidebar-rollups":429},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":80,"demand":85,"seasonality":145,"brandShare":146,"products":157,"feedback":194,"searchTerms":346,"related":395,"lastUpdated":34},"b81c3f15-5aca-46d1-89f6-62085166f68e","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":29,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":29},216655,174348,1.1564,-0.1771,0.2235,1,4.5,3361,5.56,3.76,9.52,4,50000,0.0004,0,"cerave shampoo","cerave-shampoo","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcerave-shampoo","Shampoos & Conditioners","2026-07-21T00:49:37.269808+00:00",3,49,[],97,40000,8000,10000,222400,278000,74,160,{"score":47,"verdict":48,"components":49},35,"skip",[50,55,58,62,64,66,68,73,75,78],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",42,0.15,216655.29,{"key":56,"score":57,"weight":53,"raw":18},"growth",16,{"key":59,"score":60,"weight":61,"raw":19},"conversion",100,0.1,{"key":63,"score":29,"weight":53,"raw":20},"competition",{"key":65,"score":29,"weight":61,"raw":20},"brandShare",{"key":67,"score":52,"weight":61,"raw":21},"qualityGap",{"key":69,"score":70,"weight":71,"raw":72},"reviewMoat",31,0.05,3361.25,{"key":74,"score":60,"weight":61,"raw":28},"returns",{"key":76,"score":77,"weight":71,"raw":23},"avgPrice",15,{"key":79,"score":29,"weight":71,"raw":29},"priceRange",{"avgRating":81,"medianPrice":82,"medianReturnRate":83,"nichesTracked":84},4.36,12.12,0.0064,27606,{"points":86,"droppedPartialWeek":144},[87,90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141],{"week":88,"volume":89},"2026-03-08",1220,{"week":91,"volume":92},"2026-03-15",1282,{"week":94,"volume":95},"2026-03-22",1158,{"week":97,"volume":98},"2026-03-29",1094,{"week":100,"volume":101},"2026-04-05",1331,{"week":103,"volume":104},"2026-04-12",1271,{"week":106,"volume":107},"2026-04-19",1178,{"week":109,"volume":110},"2026-04-26",1059,{"week":112,"volume":113},"2026-05-03",908,{"week":115,"volume":116},"2026-05-10",995,{"week":118,"volume":119},"2026-05-17",955,{"week":121,"volume":122},"2026-05-24",962,{"week":124,"volume":125},"2026-05-31",958,{"week":127,"volume":128},"2026-06-07",3035,{"week":130,"volume":131},"2026-06-14",2937,{"week":133,"volume":134},"2026-06-21",3044,{"week":136,"volume":137},"2026-06-28",3387,{"week":139,"volume":140},"2026-07-05",2920,{"week":142,"volume":143},"2026-07-12",2684,false,null,{"top":147,"otherBrandCount":29,"otherClickShare":29},[148,151,154],{"brand":149,"clickShare":150},"E45",0.7176,{"brand":152,"clickShare":153},"Eucerin",0.1537,{"brand":155,"clickShare":156},"Aveeno",0.1287,[158,168,176,185],{"asin":159,"title":160,"brand":149,"imageUrl":161,"price":162,"rating":21,"reviews":163,"clickShare90":164,"clickShare360":165,"launchDate":166,"amazonUrl":167},"B001RYUCQU","E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31tvm3m0yjL.jpg",4.61,6828,0.6767,0.672,"2008-08-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB001RYUCQU",{"asin":169,"title":170,"brand":152,"imageUrl":171,"price":25,"rating":21,"reviews":172,"clickShare90":153,"clickShare360":173,"launchDate":174,"amazonUrl":175},"B009P0V9UQ","Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gSSW-NZtL.jpg",1861,0.1597,"2012-10-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB009P0V9UQ",{"asin":177,"title":178,"brand":155,"imageUrl":179,"price":180,"rating":21,"reviews":181,"clickShare90":156,"clickShare360":182,"launchDate":183,"amazonUrl":184},"B0BQTDD9RF","Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UIOtGCQKL.jpg",4.38,2553,0.1028,"2023-02-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BQTDD9RF",{"asin":186,"title":187,"brand":149,"imageUrl":188,"price":24,"rating":21,"reviews":189,"clickShare90":190,"clickShare360":191,"launchDate":192,"amazonUrl":193},"B002IS5W50","E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+ukH9ywhL.jpg",2203,0.0409,0.0655,"2006-12-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB002IS5W50",{"love":195,"hate":266,"returnReasons":326},[196,203,210,217,224,231,238,245,252,259],{"topic":197,"percentOfMentions":198,"verbatims":199},"Quality-Overall",0.13369999999999999,[200,201,202],"as described, very good shampoo","good quality","Great reliable product",{"topic":204,"percentOfMentions":205,"verbatims":206},"Moist\u002FDry",0.11460000000000001,[207,208,209],"It was very hydrating","Effective for dry","Great for dry",{"topic":211,"percentOfMentions":212,"verbatims":213},"Efficiency",0.10490000000000001,[214,215,216],"Very efficient","Works well","Seems to work",{"topic":218,"percentOfMentions":219,"verbatims":220},"Value For Money",0.0992,[221,222,223],"Great value for money","Always best price on Amazon","Good price",{"topic":225,"percentOfMentions":226,"verbatims":227},"Itch Relief",0.0741,[228,229,230],"Stopped my itching","it did stop itching","Can definitely feel it reduces\u002Fsoothes the itch",{"topic":232,"percentOfMentions":233,"verbatims":234},"Advertised Vs Actual Product",0.06480000000000001,[235,236,237],"This does the job","As described","The Product does what it says",{"topic":239,"percentOfMentions":240,"verbatims":241},"Smell",0.035,[242,243,244],"sensitive skin fragrance free","Smells great and good for a sensitive scalp","Fragrance free and good for sensitive scalp",{"topic":246,"percentOfMentions":247,"verbatims":248},"Allergies",0.0333,[249,250,251],"I didn't get any irritation either","It reduces itching","It has also stopped the itching",{"topic":253,"percentOfMentions":254,"verbatims":255},"Cleansing",0.0278,[256,257,258],"it feels so clean","Scalp is nice and clean now","Very gentle and natural shampoo that leaves my hair feeling clean and fresh",{"topic":260,"percentOfMentions":261,"verbatims":262},"Soft Feel",0.024700000000000003,[263,264,265],"Super soft hair","It's made my hair incredibly soft","Very nice and gentle",[267,273,279,285,292,299,305,310,317,322],{"topic":246,"percentOfMentions":268,"verbatims":269},0.1745,[270,271,272],"has given me a red rash","I had itching","itchy after use",{"topic":204,"percentOfMentions":274,"verbatims":275},0.1484,[276,277,278],"doesnt seem that moisturising","My hair is very dry afterwards","Not moisturising at all",{"topic":239,"percentOfMentions":280,"verbatims":281},0.0625,[282,283,284],"Doesnt really have a fragrance","smells like dishwashing liquid","I took one star because I wish it smell a bit something nice instead of unscented",{"topic":286,"percentOfMentions":287,"verbatims":288},"Hair Related",0.060899999999999996,[289,290,291],"my hair looks worse","my hair is lifeless","Hair still ichy",{"topic":293,"percentOfMentions":294,"verbatims":295},"Lather",0.057300000000000004,[296,297,298],"No Lather","No lather","It does not lather",{"topic":300,"percentOfMentions":301,"verbatims":302},"Functionality-Overall",0.046900000000000004,[303,304],"Didnt work","Didn't work for me therefore so I know not to buy again",{"topic":218,"percentOfMentions":306,"verbatims":307},0.0391,[308,309],"Quite expensive","good shampoo,expensive",{"topic":311,"percentOfMentions":312,"verbatims":313},"Oily\u002FGreasy",0.0375,[314,315,316],"after 3-4 uses makes scalp greasy","it made my hair quite greasy","Makes my hair greasy quicker",{"topic":318,"percentOfMentions":319,"verbatims":320},"De-Grease",0.0313,[321],"the following day my hair was greasy",{"topic":323,"percentOfMentions":319,"verbatims":324},"Washability",[325],"Wish there was a body wash version",[327,329,331,333,335,337,339,340,342,345],{"reason":197,"pct":328},0.20829999999999999,{"reason":232,"pct":330},0.16670000000000001,{"reason":300,"pct":332},0.0833,{"reason":334,"pct":332},"Damage\u002FBurn Hair",{"reason":336,"pct":332},"Compatibility-Overall",{"reason":338,"pct":332},"Product Condition",{"reason":218,"pct":332},{"reason":341,"pct":332},"Ease Of Cleaning",{"reason":343,"pct":344},"Skin Health",0.0417,{"reason":204,"pct":344},[347,352,356,361,366,370,375,380,385,390],{"term":348,"volume":349,"growthQoq":350,"conversionRate":351},"e45 shampoo",76148,-0.203,0.2688,{"term":30,"volume":353,"growthQoq":354,"conversionRate":355},29447,-0.3633,0.006,{"term":357,"volume":358,"growthQoq":359,"conversionRate":360},"eucerin shampoo",15807,-0.1573,0.1713,{"term":362,"volume":363,"growthQoq":364,"conversionRate":365},"e45 dry scalp shampoo",13833,-0.1436,0.2387,{"term":367,"volume":368,"growthQoq":369,"conversionRate":274},"aveeno oat milk shampoo",9287,0.1572,{"term":371,"volume":372,"growthQoq":373,"conversionRate":374},"e45 shampoo dry scalp",5523,-0.1102,0.2444,{"term":376,"volume":377,"growthQoq":378,"conversionRate":379},"eucerin dermocapillaire calming urea shampoo",5233,0.4889,0.169,{"term":381,"volume":382,"growthQoq":383,"conversionRate":384},"cerave shampoo and conditioner",3418,0.2975,0.0029,{"term":386,"volume":387,"growthQoq":388,"conversionRate":389},"aveeno oat shampoo",3329,0.0083,0.1565,{"term":391,"volume":392,"growthQoq":393,"conversionRate":394},"cerave hydrating shampoo",3967,0.0372,0.0326,[396,403,408,414,419,424],{"title":397,"href":398,"score":399,"verdict":400,"marketSize":401,"growth90":402},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":404,"href":405,"score":399,"verdict":400,"marketSize":406,"growth90":407},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":409,"href":410,"score":399,"verdict":411,"marketSize":412,"growth90":413},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":415,"href":416,"score":399,"verdict":400,"marketSize":417,"growth90":418},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":420,"href":421,"score":399,"verdict":400,"marketSize":422,"growth90":423},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":425,"href":426,"score":399,"verdict":400,"marketSize":427,"growth90":428},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[430,437,444,451,458,461,468,475,482,489,496,503,510,517,524,531,538,545,552],{"nodeId":431,"label":432,"slug":433,"href":434,"nichesTracked":435,"marketSizeTotal":436},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":438,"label":439,"slug":440,"href":441,"nichesTracked":442,"marketSizeTotal":443},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":445,"label":446,"slug":447,"href":448,"nichesTracked":449,"marketSizeTotal":450},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":452,"label":453,"slug":454,"href":455,"nichesTracked":456,"marketSizeTotal":457},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":459,"marketSizeTotal":460},2481,653104681,{"nodeId":462,"label":463,"slug":464,"href":465,"nichesTracked":466,"marketSizeTotal":467},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":469,"label":470,"slug":471,"href":472,"nichesTracked":473,"marketSizeTotal":474},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":476,"label":477,"slug":478,"href":479,"nichesTracked":480,"marketSizeTotal":481},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":483,"label":484,"slug":485,"href":486,"nichesTracked":487,"marketSizeTotal":488},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":490,"label":491,"slug":492,"href":493,"nichesTracked":494,"marketSizeTotal":495},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":497,"label":498,"slug":499,"href":500,"nichesTracked":501,"marketSizeTotal":502},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":504,"label":505,"slug":506,"href":507,"nichesTracked":508,"marketSizeTotal":509},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":511,"label":512,"slug":513,"href":514,"nichesTracked":515,"marketSizeTotal":516},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":518,"label":519,"slug":520,"href":521,"nichesTracked":522,"marketSizeTotal":523},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":525,"label":526,"slug":527,"href":528,"nichesTracked":529,"marketSizeTotal":530},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":532,"label":533,"slug":534,"href":535,"nichesTracked":536,"marketSizeTotal":537},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":539,"label":540,"slug":541,"href":542,"nichesTracked":543,"marketSizeTotal":544},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":546,"label":547,"slug":548,"href":549,"nichesTracked":550,"marketSizeTotal":551},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":553,"label":554,"slug":555,"href":556,"nichesTracked":557,"marketSizeTotal":558},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]