---
title: "Cerave Shampoo — £217K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cerave-shampoo"
last_updated: "2026-08-09T02:21:09.169Z"
locale: en
meta:
description: "Niche score 35/100 · £217K/yr market · 174K searches/yr · £5.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £217K/yr market · 174K searches/yr · £5.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cerave Shampoo — £217K/yr Amazon UK Niche (2026) - Flapen"
---
# **cerave shampoo**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 16Conversion 100Competition 0Returns 100Price range 0Avg price 15Brand share 0Review moat 31Quality gap 42
**Conversion**
**Incredible****22.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£217K**
£217K/yr · 174K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,361.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.56**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.76–£9.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cerave shampoo is a £217K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cerave shampoo market data**
- **Units sold / yr**
- **40K–50K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£222K–£278K**
- units × avg price
- **Conversion rate**
- **22.4%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- E4572% - Eucerin15% - Aveeno13%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -17.7% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/cerave-shampoo/trend)
## **Top cerave shampoo search terms**
- **e45 shampoo**76K/yr-20.3%26.9% conv. - **cerave shampoo**29K/yr-36.3%0.6% conv. - **eucerin shampoo**16K/yr-15.7%17.1% conv. - **e45 dry scalp shampoo**14K/yr-14.4%23.9% conv. - **aveeno oat milk shampoo**9K/yr+15.7%14.8% conv. - **e45 shampoo dry scalp**6K/yr-11.0%24.4% conv. - **eucerin dermocapillaire calming urea shampoo**5K/yr+48.9%16.9% conv. - **cerave shampoo and conditioner**3K/yr+29.8%0.3% conv. - **aveeno oat shampoo**3K/yr+0.8%15.7% conv. - **cerave hydrating shampoo**4K/yr+3.7%3.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cerave-shampoo/search-terms)
## **Top cerave shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£43K40%£87K60%£130K80%£173K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml**E45**£4.61**4.5★6,828 rev](https://www.amazon.co.uk/dp/B001RYUCQU) [2**Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free**Eucerin**£9.52**4.5★1,861 rev](https://www.amazon.co.uk/dp/B009P0V9UQ) [3**Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml**Aveeno**£4.38**4.5★2,553 rev](https://www.amazon.co.uk/dp/B0BQTDD9RF) [4**E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml**E45**£3.76**4.5★2,203 rev](https://www.amazon.co.uk/dp/B002IS5W50)
### **Newest**
by launch date
[**Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml**Aveeno**£4.38**2,553 rev3y ago](https://www.amazon.co.uk/dp/B0BQTDD9RF) [**Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free**Eucerin**£9.52**1,861 rev13y ago](https://www.amazon.co.uk/dp/B009P0V9UQ) [**E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml**E45**£4.61**6,828 rev17y ago](https://www.amazon.co.uk/dp/B001RYUCQU) [**E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml**E45**£3.76**2,203 rev19y ago](https://www.amazon.co.uk/dp/B002IS5W50)
### **Trending**
90-day click momentum
[**Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml**Aveeno**£4.38**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B0BQTDD9RF) [**E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml**E45**£4.61**4.5★**— 1%**](https://www.amazon.co.uk/dp/B001RYUCQU) [**Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free**Eucerin**£9.52**4.5★**— 4%**](https://www.amazon.co.uk/dp/B009P0V9UQ) [**E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml**E45**£3.76**4.5★**▼ 38%**](https://www.amazon.co.uk/dp/B002IS5W50)
## **What buyers say about cerave shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“as described, very good shampoo”*
**Moist/Dry**11%
*“It was very hydrating”*
**Efficiency**10%
*“Very efficient”*
**Value For Money**10%
*“Great value for money”*
**Itch Relief**7%
*“Stopped my itching”*
**Advertised Vs Actual Product**6%
*“This does the job”*
**Smell**4%
*“sensitive skin fragrance free”*
**Allergies**3%
*“I didn't get any irritation either”*
**Cleansing**3%
*“it feels so clean”*
**Soft Feel**2%
*“Super soft hair”*
### **What buyers complain about **
**Allergies**17%
*“has given me a red rash”*
**Moist/Dry**15%
*“doesnt seem that moisturising”*
**Smell**6%
*“Doesnt really have a fragrance”*
**Hair Related**6%
*“my hair looks worse”*
**Lather**6%
*“No Lather”*
**Functionality-Overall**5%
*“Didnt work”*
**Value For Money**4%
*“Quite expensive”*
**Oily/Greasy**4%
*“after 3-4 uses makes scalp greasy”*
**De-Grease**3%
*“the following day my hair was greasy”*
**Washability**3%
*“Wish there was a body wash version”*
### **Top return reasons **
**Quality-Overall**21%
**Advertised Vs Actual Product**17%
**Functionality-Overall**8%
**Damage/Burn Hair**8%
**Compatibility-Overall**8%
**Product Condition**8%
**Value For Money**8%
**Ease Of Cleaning**8%
**Skin Health**4%
**Moist/Dry**4%
## **Common questions**
- **Is cerave shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £217K/yr across 4 tracked products. 90-day search growth is -17.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the cerave shampoo niche?**
- 3 brands and 49 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cerave shampoo?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.0%.
- **What does it cost to enter the cerave shampoo niche?**
- Listings span £3.76–£9.52; the average listing price is £5.56 (sweet spot $15–$100). The average incumbent carries 3,361 reviews — the moat a new listing must climb.
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