---
title: "Cbd Balm — £523K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cbd-balm"
last_updated: "2026-08-09T11:38:57.532Z"
locale: en
meta:
description: "Niche score 43/100 · £523K/yr market · 548K searches/yr · £6.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £523K/yr market · 548K searches/yr · £6.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cbd Balm — £523K/yr Amazon UK Niche (2026) - Flapen"
---
# **cbd balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 21Conversion 97Competition 16Returns 100Price range 0Avg price 17Brand share 0Review moat 24Quality gap 63
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£523K**
£523K/yr · 548K searches
**Review moat**
**Bad****6,011.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.00**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.87–£7.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cbd balm is a £523K/yr Amazon United Kingdom market (548K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cbd balm market data**
- **Units sold / yr**
- **80K–100K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£480K–£600K**
- units × avg price
- **Conversion rate**
- **15.9%**
- **Avg BSR**
- **#361**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **60%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Tiger Balm92% - BigyQiu4% - Proficient Enterprises3% - Crazee Deal2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/cbd-balm/trend)
## **Top cbd balm search terms**
- **tiger balm**362K/yr-6.6%11.7% conv. - **tiger balm ultra strength**120K/yr-2.7%12.8% conv. - **tiger balm red ointment**11K/yr-19.6%13.8% conv. - **red tiger balm**11K/yr-11.7%12.8% conv. - **tiger balm red**15K/yr-27.8%11.0% conv. - **tiger balm muscle and tension lotion**7K/yr+23.5%21.1% conv. - **muscle balm**6K/yr-8.6%2.3% conv. - **tiger balm arthritis rub**3K/yr+18.8%2.3% conv. - **deep feets muscle rub**3K/yr-72.4%0.7% conv. - **tiger balm lotion**4K/yr-28.7%12.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cbd-balm/search-terms)
## **Top cbd balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£52K20%£105K30%£157K40%£209K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tiger Balm Red Ointment (30g) Effective Herbal Pain Relief for Muscle & Back Pain**Tiger Balm**£6.01**4.6★25,952 rev](https://www.amazon.co.uk/dp/B01N36X67C) [2**Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles**Tiger Balm**£6.55**4.4★2,383 rev](https://www.amazon.co.uk/dp/B09P46SRJL) [3**Tiger Balm White Ointment (30g) Effective Herbal Pain Relief for Muscle Aches & Tension Headaches in Adults**Tiger Balm**£5.73**4.6★25,952 rev](https://www.amazon.co.uk/dp/B01N13YILG) [4**1 x Red Tiger Balm & 1 x White Tiger Balm 2 Jars - 9ml**Tiger Balm**£4.87**4.6★657 rev](https://www.amazon.co.uk/dp/B071NQMVVP) [5**Tiger Balm Red Ointment 18g Special Offer (Extra Strength Pain Relief) (3)**Tiger Balm**£7.97**4.4★45 rev](https://www.amazon.co.uk/dp/B01BYZGPYE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red & White Tig-er Balm Effective Pain Relief - 21g**Proficient Enterprises**£7.05**9 rev1y ago](https://www.amazon.co.uk/dp/B0F2N2FSDS) [**Instant Pain Relief Spray Pain Relief Herbal Spray Smoothing Joint Relief Serum Muscle Pain Relief Spray Joint Pain Relief Spray Joint & Muscle Recovery Spray**BigyQiu**£5.85**46 rev1y ago](https://www.amazon.co.uk/dp/B0DB2QZHR3) [**Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles**Tiger Balm**£6.55**2,383 rev4y ago](https://www.amazon.co.uk/dp/B09P46SRJL) [**Tiger Balm Red Ointment 18g Special Offer (Extra Strength Pain Relief) (3)**Tiger Balm**£7.97**45 rev7y ago](https://www.amazon.co.uk/dp/B01BYZGPYE) [**1 x Red Tiger Balm & 1 x White Tiger Balm 2 Jars - 9ml**Tiger Balm**£4.87**657 rev9y ago](https://www.amazon.co.uk/dp/B071NQMVVP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red & White Tig-er Balm Effective Pain Relief - 21g**Proficient Enterprises**£7.05**4.8★**▲ 246%**](https://www.amazon.co.uk/dp/B0F2N2FSDS) [**1 x Red Tiger Balm & 1 x White Tiger Balm 2 Jars - 9ml**Tiger Balm**£4.87**4.6★**▲ 134%**](https://www.amazon.co.uk/dp/B071NQMVVP) [**Tiger Balm Red Ointment 18g Special Offer (Extra Strength Pain Relief) (3)**Tiger Balm**£7.97**4.4★**▲ 121%**](https://www.amazon.co.uk/dp/B01BYZGPYE) [**Tiger Balm Red (19g or 9ml) - x 2 *Twin Deal Pack***Tiger Balm**£5.49**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B00JNG68ZI) [**Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles**Tiger Balm**£6.55**4.4★**▲ 10%**](https://www.amazon.co.uk/dp/B09P46SRJL)
**~~View all trending →~~**
## **What buyers say about cbd balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**11%
*“Good value”*
**Efficiency**8%
*“it is excellent as it is effective so worth every penny”*
**Muscle Pain Relief**7%
*“effective for muscle stiffness”*
**Ease Of Application**7%
*“Easy to apply”*
**Joint Pain**7%
*“Really helps with joint issues”*
**Smell**4%
*“Love the smell”*
**Warmth**4%
*“Effective warming relief”*
**Ease Of Use**3%
*“Easy to use”*
**Heating Element**3%
*“Felt a lovely cooling feel for a while after the ice one”*
### **What buyers complain about **
**Smell**15%
*“Very strong smell”*
**Pain Relief-Overall**9%
*“Didn't ease my shoulder pain at all”*
**Functionality-Overall**9%
*“Didn't work for me”*
**Dilute/Watery**6%
*“it like water so end up covered in it”*
**Quality-Overall**5%
*“Not as good as the balm”*
**Size-Overall**4%
*“But in is rather small”*
**Allergies**4%
*“This was a big risk as I have MCAS so I'm allergic to everything”*
**Ease Of Use**4%
*“It is very difficult to use”*
**Strength**3%
*“Not strong enough”*
**Advertised Vs Actual Product**3%
*“Shouldn't be allowed to sell something with very similar branding”*
### **Top return reasons **
**Leak-Proof**23%
**Smell**19%
**Functionality-Overall**15%
**Advertised Vs Actual Product**15%
**Size-Overall**8%
**Quality-Overall**5%
**Value For Money**5%
**Heating**3%
**Color**2%
**Pain Relief-Overall**2%
## **Common questions**
- **Is cbd balm profitable to sell on Amazon United Kingdom?**
- The niche generates £523K/yr across 10 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the cbd balm niche?**
- 4 brands and 32 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cbd balm?**
- Top complaints mined from reviews: Smell, Pain Relief-Overall, Functionality-Overall. The return rate is 0.1%.
- **When does demand for cbd balm peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cbd balm niche?**
- Listings span £4.87–£7.97; the average listing price is £6.00 (sweet spot $15–$100). The average incumbent carries 6,011 reviews — the moat a new listing must climb.
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