---
title: "Cat Eye Lashes — £133K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cat-eye-lashes"
last_updated: "2026-08-09T13:28:53.211Z"
locale: en
meta:
description: "Niche score 54/100 · £133K/yr market · 482K searches/yr. Prices mostly outside the sweet spot ($3.50–$8.67) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £133K/yr market · 482K searches/yr. Prices mostly outside the sweet spot ($3.50–$8.67) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cat Eye Lashes — £133K/yr Amazon UK Niche (2026) - Flapen"
---
# **cat eye lashes**
**Worth a look**
Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.50–$8.67) keeps it on the watch list.
Market size 30Growth 27Conversion 55Competition 72Returns 98Price range 0Avg price 16Brand share 86Review moat 38Quality gap 78
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,746.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£133K**
£133K/yr · 482K searches
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.93**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.50–£8.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, cat eye lashes is a £133K/yr Amazon United Kingdom market (482K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cat eye lashes market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£119K–£148K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**49%**
Top 20: 94%
**Top-5 click share**
**42%**
Top 20: 81%
**Open market**
**45%**
- Mavphnee13% - GVEFETIEE11% - Onlyall11% - Glowing Win8% - DOINEUFL7% - Zegaine6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/cat-eye-lashes/trend)
## **Top cat eye lashes search terms**
- **strip lashes**172K/yr-1.7%3.6% conv. - **cat eye lashes**66K/yr-0.4%3.2% conv. - **lashes strip**33K/yr+65.2%3.5% conv. - **russian lashes**32K/yr-5.5%2.4% conv. - **eyelashes strip**33K/yr-1.4%4.0% conv. - **strip eyelashes**28K/yr-5.0%4.2% conv. - **lash strips**20K/yr+5.4%3.0% conv. - **natural false eyelashes**12K/yr-2.8%2.7% conv. - **eyelash strips**10K/yr+10.7%3.9% conv. - **false eyelashes natural**7K/yr+14.2%2.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cat-eye-lashes/search-terms)
## **Top cat eye lashes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£12K12%£16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fox Eye Lashes Wispy Eyelashes Natural Look Clear Band Lashes Fluffy Faux Mink Lashes Natural False Lashes Pack by GVEFETIEE 8 Pairs**GVEFETIEE**£6.30**4.3★1,303 rev](https://www.amazon.co.uk/dp/B0CMG7S6TY) [2**Mavphnee Natural Look Wispy D Curl False Eyelashes Cat Eye Fake Lashes Strips 7 Pairs Clear Band Fluffy False Lashes Pack**Mavphnee**£5.92**4.2★1,905 rev](https://www.amazon.co.uk/dp/B0DBJ5LRZZ) [3**Glowingwin Cat Eyelashes Volume 3D Hybrid Natural Look Fake Russian Strip Lashes 10 Pairs Dramatic Fluffy Handmade Reusable D Curl False Eyelashes**Glowing Win**£5.08**4.2★2,166 rev](https://www.amazon.co.uk/dp/B0BCVP36Y8) [4**Onlyall Natural Lashes Wispy Strip Eyelashes Natural Looking False Eye Lash Soft Flared Fake Eyelash Fluffy Thin Band Pack 7 Pairs D-K06**Onlyall**£6.71**4.4★1,524 rev](https://www.amazon.co.uk/dp/B0CZNCNQRG) [5**10 Pairs Russian Strip False Eyelashes - D Curl Natural Fluffy 3D Effect Handmade Lightweight Volume Lashes Soft Multi-Layered Fibers for Full Wispy Look Ideal for Daily Wear**DOINEUFL**£3.59**4.5★36 rev](https://www.amazon.co.uk/dp/B0DM62K1G6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wispy Russian Eyelashes Spiky Cat Eye Lashes Manga False Lash Strips Anime Fake Eyelashes Fairy Natural Eye Lash Pack 7 Pairs CC Curl Volume Eyelash Strips by Mavphnee**Mavphnee**£5.96**46 rev1y ago](https://www.amazon.co.uk/dp/B0F291BZ68) [**20 Pairs Fluffy False Eyelashes Cat Eye Lashes Strips Natural Look Wispy D Curl Faux Mink Eyelashes Thick Volume Strips Lashes Russian 6D Fake Eyelashes by Zegaine**Zegaine**£8.46**175 rev1y ago](https://www.amazon.co.uk/dp/B0DRRRQ7MB) [**Fluffy False Eyelashes Cat Eye Faux Mink Lashes Strips 6D Thick Volume Fake Eyelashes Strips 18MM Wispy Lashes Long Mink Eyelashes 5 Pairs by Zegaine**Zegaine**£5.37**269 rev1y ago](https://www.amazon.co.uk/dp/B0DRS396JZ) [**10 Pairs Russian Strip False Eyelashes - D Curl Natural Fluffy 3D Effect Handmade Lightweight Volume Lashes Soft Multi-Layered Fibers for Full Wispy Look Ideal for Daily Wear**DOINEUFL**£3.59**36 rev1y ago](https://www.amazon.co.uk/dp/B0DM62K1G6) [**Mavphnee Natural Look Wispy D Curl False Eyelashes Cat Eye Fake Lashes Strips 7 Pairs Clear Band Fluffy False Lashes Pack**Mavphnee**£5.92**1,905 rev1y ago](https://www.amazon.co.uk/dp/B0DBJ5LRZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DYSILK Wispy Fluffy False Eyelashes 5 Pairs 6D Faux Mink Lashes Natural Look Strip Lashes Soft Reusable Up to 15 Wears Lightweight Lash Pack | Cat-Eye 8-15mm**DYSILK**£7.03**4.3★**▲ 111%**](https://www.amazon.co.uk/dp/B09WZVZK4Z) [**3D Clear Band Lashes 14mm Natural Soft Faux Mink Lashes Cat Eye Wispy Short Cross Reusable False EyeLashes 7 Pairs Happy Heartbeat(No.200)**Happy Heartbeat**£6.61**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B0BZKBY6D6) [**Wispy Russian Eyelashes Spiky Cat Eye Lashes Manga False Lash Strips Anime Fake Eyelashes Fairy Natural Eye Lash Pack 7 Pairs CC Curl Volume Eyelash Strips by Mavphnee**Mavphnee**£5.96**4.3★**▲ 42%**](https://www.amazon.co.uk/dp/B0F291BZ68) [**10 Pairs Russian Strip False Eyelashes - D Curl Natural Fluffy 3D Effect Handmade Lightweight Volume Lashes Soft Multi-Layered Fibers for Full Wispy Look Ideal for Daily Wear**DOINEUFL**£3.59**4.5★**▲ 40%**](https://www.amazon.co.uk/dp/B0DM62K1G6) [**Parriparri Eyelashes Russian Strip Lashes 10 Pairs Curly False Lashes D Curl Volume Strip Lashes Natural Fluffy Thick Fake Lashes**Parriparri**£5.20**4.1★**▲ 26%**](https://www.amazon.co.uk/dp/B0BPXNN9PZ)
**~~View all trending →~~**
## **What buyers say about cat eye lashes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**50%
*“Great lash look”*
**Quality-Overall**9%
*“Good quality”*
**Value For Money**9%
*“What a great value for money”*
**Ease Of Use**6%
*“Very easy to use”*
**Size-Overall**4%
*“Easy fit”*
**Ease Of Application**4%
*“Easy to apply”*
**Durability**4%
*“Really pretty, and they last all night”*
**Weight Light**3%
*“Not too heavy on the eyelids like some lashes”*
**Thickness**2%
*“not too thick”*
**Comfort-Overall**2%
*“comfortable”*
### **What buyers complain about **
**Eyelash Quality**21%
*“NOT the same lashes, poor quality”*
**Quality-Overall**19%
*“Not good quality”*
**Adhesion/Stickiness**16%
*“Not sticky”*
**Advertised Vs Actual Product**6%
*“Absolutely a load off crap look nothing like the picture”*
**Material Quality**5%
*“Very plastic looking”*
**Value For Money**5%
*“Waste of money”*
**Natural Ingredients**4%
*“They do not look natural at all”*
**Thickness**4%
*“the band was so thick which made it difficult to apply”*
**Ease Of Use**3%
*“First time use had no twizzers to hand as was a dare I like them easily took off took me 3 attempts to get on as only 1 wall mounted mirror”*
**Size-Overall**3%
*“They look very short”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Size-Overall**21%
**Quality-Overall**11%
**Adhesion/Stickiness**8%
**Eyelash Quality**6%
**Shape/Style**6%
**Natural Ingredients**4%
**Thickness**3%
**Functionality-Overall**2%
**Thin**1%
## **Common questions**
- **Is cat eye lashes profitable to sell on Amazon United Kingdom?**
- The niche generates £133K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the cat eye lashes niche?**
- 26 brands and 55 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in cat eye lashes?**
- Top complaints mined from reviews: Eyelash Quality, Quality-Overall, Adhesion/Stickiness. The return rate is 0.4%.
- **When does demand for cat eye lashes peak?**
- Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the cat eye lashes niche?**
- Listings span £3.50–£8.67; the average listing price is £5.93 (sweet spot $15–$100). The average incumbent carries 2,747 reviews — the moat a new listing must climb.
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