---
title: "Castor Oil — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/castor-oil"
last_updated: "2026-08-05T22:20:17.697Z"
locale: en
meta:
description: "Niche score 47/100 · £1.4M/yr market · 1.4M searches/yr · £7.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £1.4M/yr market · 1.4M searches/yr · £7.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Castor Oil — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **castor oil**
**Skip it**
Prices mostly outside the sweet spot ($3.34–$16.34) — this niche doesn't clear our bar today.
Market size 84Growth 20Conversion 95Competition 21Returns 99Price range 10Avg price 22Brand share 35Review moat 16Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****12.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.4M**
£1.4M/yr · 1.4M searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.92**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****20,769.46**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£3.34–£16.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, castor oil is a £1.4M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **castor oil market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.2M–£1.6M**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**11%**
- Fushi33% - Pure World19% - Handcraft Blends15% - Tisserand10% - Essican Purelife7% - KANZY HAIR AND BEAUTY5% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
50K30KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/castor-oil/trend)
## **Top castor oil search terms**
- **castor oil**806K/yr-8.8%9.8% conv. - **castor oil organic**171K/yr-20.0%10.0% conv. - **organic castor oil**116K/yr+15.9%8.6% conv. - **caster oil**70K/yr-14.6%10.3% conv. - **fushi**39K/yr-13.0%0.4% conv. - **castor oil for skin**21K/yr+18.2%10.0% conv. - **cold pressed castor oil**31K/yr-9.6%7.3% conv. - **fushi castor oil**27K/yr-13.6%13.5% conv. - **organic castor oil cold pressed**21K/yr-11.6%7.4% conv. - **pure castor oil**15K/yr+3.4%9.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/castor-oil/search-terms)
## **Top castor oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£136K20%£272K30%£409K40%£545K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fushi Organic Castor Oil 250ml Glass Bottle 100% Pure Cold & Fresh-Pressed For Dry Skin & Hair Growth Eyelashes & Eyebrows Hexane Free Natural Food-grade Sustainably Sourced**Fushi**£6.39**4.7★5,711 rev](https://www.amazon.co.uk/dp/B00BJJVLJ0) [2**Handcraft Blends Organic Castor Oil 473 ml | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body | Expeller-Pressed | Hexane-Free**Handcraft Blends**£8.33**4.5★122,100 rev](https://www.amazon.co.uk/dp/B0734849YK) [3**Pure World Natural Castor Oil 100ml. Cold & Freshly Pressed 100% Pure and Undiluted Hexane Free for Eyebrows Nails Beard Hair Eyelash Growth Cruelty Free Food Grade**Pure World**£5.42**4.5★4,925 rev](https://www.amazon.co.uk/dp/B0BRDGK6MX) [4**Tisserand - Organic Castor Oil - 100% Natural Pure - Moisturising Massage Nails Skin and Hair Oil - Earthy and Grounding Aroma - Comes in Recycable Bottle - 100ml**Tisserand**£3.34**4.8★139 rev](https://www.amazon.co.uk/dp/B0DGLS8X72) [5**Pure World Natural Castor Oil 250ML Cold & Freshly Pressed 100% Pure and Undiluted Hexane Free Nourish Your Skin and Hair Eyebrows Nails Beard Hair Eyelash Growth Food Grade**Pure World**£7.29**4.6★5,557 rev](https://www.amazon.co.uk/dp/B0BRDFGMY7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYJAM Organic Castor Oil 473ML Pure Natural Cold & Fresh-Pressed Promotes Hair Eyebrow and Eyelash Growth Carrier Oil for Nourish Skin**MAYJAM**£7.12**1,297 rev1y ago](https://www.amazon.co.uk/dp/B0DZXK6X2B) [**Tisserand - Organic Castor Oil - 100% Natural Pure - Moisturising Massage Nails Skin and Hair Oil - Earthy and Grounding Aroma - Comes in Recycable Bottle - 100ml**Tisserand**£3.34**139 rev1y ago](https://www.amazon.co.uk/dp/B0DGLS8X72) [**Essican Purelife Castor Oil Organic Hexane Free Glass Bottle with Pump 1000ml (Pack of 1) - Pure Organic Castor Oil Cold Pressed Natural for Healthy Skin Face Body Eyelashes Brow Hair Growth Vitamin E**Essican Purelife**£16.34**1,845 rev2y ago](https://www.amazon.co.uk/dp/B0CYQ29ZVT) [**Essican Purelife Castor Oil Organic Hexane Free Glass Bottle with Pump 250ml (Pack of 1)- Pure Organic Castor Oil Cold Pressed Natural for Healthy Skin Face Body Eyelashes Brow Hair Growth Vitamin E**Essican Purelife**£8.33**1,845 rev2y ago](https://www.amazon.co.uk/dp/B0CWRD248L) [**Pure World Natural Castor Oil 100ml. Cold & Freshly Pressed 100% Pure and Undiluted Hexane Free for Eyebrows Nails Beard Hair Eyelash Growth Cruelty Free Food Grade**Pure World**£5.42**4,925 rev3y ago](https://www.amazon.co.uk/dp/B0BRDGK6MX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tisserand - Organic Castor Oil - 100% Natural Pure - Moisturising Massage Nails Skin and Hair Oil - Earthy and Grounding Aroma - Comes in Recycable Bottle - 100ml**Tisserand**£3.34**4.8★**▲ 187%**](https://www.amazon.co.uk/dp/B0DGLS8X72) [**Essican Purelife Castor Oil Organic Hexane Free Glass Bottle with Pump 1000ml (Pack of 1) - Pure Organic Castor Oil Cold Pressed Natural for Healthy Skin Face Body Eyelashes Brow Hair Growth Vitamin E**Essican Purelife**£16.34**4.7★**▲ 159%**](https://www.amazon.co.uk/dp/B0CYQ29ZVT) [**MAYJAM Organic Castor Oil 473ML Pure Natural Cold & Fresh-Pressed Promotes Hair Eyebrow and Eyelash Growth Carrier Oil for Nourish Skin**MAYJAM**£7.12**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B0DZXK6X2B) [**Fushi Organic Castor Oil 250ml Glass Bottle 100% Pure Cold & Fresh-Pressed For Dry Skin & Hair Growth Eyelashes & Eyebrows Hexane Free Natural Food-grade Sustainably Sourced**Fushi**£6.39**4.7★**▲ 23%**](https://www.amazon.co.uk/dp/B00BJJVLJ0) [**The Soapery Castor Oil Organic Cold Pressed 1 litre - 100% Pure**The Soapery**£8.65**4.7★**— 7%**](https://www.amazon.co.uk/dp/B084C5FJMZ)
**~~View all trending →~~**
## **What buyers say about castor oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Good quality arrived quickly”*
**Value For Money**13%
*“Affordable price”*
**Advertised Vs Actual Product**6%
*“Does the job”*
**Ease Of Use**3%
*“Ease of use”*
**Oily/Greasy**3%
*“Pleased with the caster oil”*
**Size-Overall**2%
*“Good size”*
**Thickness**2%
*“But the consistency is thick enough”*
**Smell**2%
*“has a strong smell as to be expected”*
**Soft Feel**2%
*“Smooth on skin”*
**Suitability Combination Skin**2%
*“Very happy improved skin”*
### **What buyers complain about **
**Thickness**12%
*“It is messy as its so thick”*
**Smell**9%
*“Plastic smell”*
**Oily/Greasy**7%
*“Can confirm it's very greasy”*
**Adhesion/Stickiness**7%
*“makes everything sticky”*
**Advertised Vs Actual Product**6%
*“False advertising”*
**Dispensing Mechanism**3%
*“packaging unfortunate as dispenser lip broken”*
**Leak-Proof**3%
*“the oil was leaking in the bubble wrap”*
**Size-Overall**2%
*“much larger bottle than I thought which was a pleasant surprise”*
**Material Quality**2%
*“The bottle material isnt great”*
**Absorbency**2%
*“Poor absorbion”*
### **Top return reasons **
**Leak-Proof**23%
**Size-Overall**12%
**Quality-Overall**8%
**Smell**7%
**Functionality-Overall**6%
**Motor Power**6%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Vegan/Organic**4%
## **Common questions**
- **Is castor oil profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 13 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the castor oil niche?**
- 10 brands and 28 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in castor oil?**
- Top complaints mined from reviews: Thickness, Smell, Oily/Greasy. The return rate is 0.2%.
- **When does demand for castor oil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the castor oil niche?**
- Listings span £3.34–£16.34; the average listing price is £7.92 (sweet spot $15–$100). The average incumbent carries 20,769 reviews — the moat a new listing must climb.
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