---
title: "Cacao Butter — £123K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cacao-butter"
last_updated: "2026-08-09T17:03:02.241Z"
locale: en
meta:
description: "Niche score 49/100 · £123K/yr market · 94K searches/yr · £21.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £123K/yr market · 94K searches/yr · £21.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cacao Butter — £123K/yr Amazon UK Niche (2026) - Flapen"
---
# **cacao butter**
**Skip it**
Soft demand (-24.8% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 13Conversion 67Competition 51Returns 100Price range 72Avg price 92Brand share 41Review moat 67Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.77**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.82–£123.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****821.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£123K**
£123K/yr · 94K searches
**Growth**
**Bad****-24.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cacao butter is a £123K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cacao butter market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£109K–£131K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **52%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**14%**
- Sevenhills Wholefoods27% - NutriCraft23% - The Soapery16% - freshskin beauty ltd8% - Nurifi7% - Valley of Tea6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -24.8% search growth over the last 90 days.
3K2KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/cacao-butter/trend)
## **Top cacao butter search terms**
- **cacao butter**35K/yr-21.6%5.2% conv. - **cocoa butter food**13K/yr-47.9%5.7% conv. - **organic cocoa butter**6K/yr+17.6%4.9% conv. - **cacao butter for baking**7K/yr-40.1%5.5% conv. - **cocoa butter for baking**4K/yr-29.6%5.9% conv. - **raw cocoa butter**5K/yr+3.6%3.1% conv. - **cocoa butter raw**8K/yr-24.0%5.2% conv. - **pure cocoa butter**4K/yr+4.3%2.8% conv. - **organic cacao butter**4K/yr-11.0%6.4% conv. - **cocoa butter food grade**4K/yr-39.4%4.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cacao-butter/search-terms)
## **Top cacao butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sevenhills Wholefoods Organic Cacao Butter Rounds 200g for Culinary and Beauty Uses**Sevenhills Wholefoods**£14.03**4.7★3,156 rev](https://www.amazon.co.uk/dp/B0F22H6497) [2**Cocoa Butter 250g - Certified Organic Raw Unrefined Pure**The Soapery**£14.03**4.4★811 rev](https://www.amazon.co.uk/dp/B01I52TXFW) [3**NutriCraft Organic Criollo Cacao Butter - 1kg 100% Pure Sustainably Sourced from Peruvian Amazon - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Chocolate Aroma**NutriCraft**£34.47**4.7★155 rev](https://www.amazon.co.uk/dp/B00ZWOIJDO) [4**Sevenhills Wholefoods Organic Cacao Butter Rounds 500g for Culinary and Beauty Uses**Sevenhills Wholefoods**£29.22**4.7★3,156 rev](https://www.amazon.co.uk/dp/B00CL8AGJE) [5**NutriCraft Organic Criollo Cacao Butter - 500g 100% Pure Sustainably Sourced from Peruvian Amazon - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Chocolate Aroma**NutriCraft**£20.45**4.7★155 rev](https://www.amazon.co.uk/dp/B00ZWOILOG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Cacao Butter Drops 250g by Hatton Hill Organic**Hatton Hill**£14.10**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ1LXZRS) [**Sevenhills Wholefoods Organic Raw Cacao Butter Chunks 200g**Sevenhills Wholefoods**£14.98**34 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQSV68W) [**NutriCraft Organic Criollo Cacao Butter buttons - 1kg 100% Pure Sustainably Sourced from Peru - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Aroma - Rounds Wafers**NutriCraft**£30.49**2 rev6mo ago](https://www.amazon.co.uk/dp/B0BRWMCFL6) [**Sussex Wholefoods Organic Deodorised Cocoa Butter 500g**Sussex Wholefoods**£17.58**5 rev1y ago](https://www.amazon.co.uk/dp/B0FDBDGFPS) [**Sussex Wholefoods Organic Deodorised Cocoa Butter 250g**Sussex Wholefoods**£10.10**5 rev1y ago](https://www.amazon.co.uk/dp/B0FDBBHS17)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sevenhills Wholefoods Organic Raw Cacao Butter Chunks 200g**Sevenhills Wholefoods**£14.98**4.8★**▲ 418%**](https://www.amazon.co.uk/dp/B0GLQSV68W) [**NutriCraft Organic Criollo Cacao Butter - 250g 100% Pure Sustainably Sourced from Peruvian Amazon - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Chocolate Aroma**NutriCraft**£10.51**4.7★**▲ 408%**](https://www.amazon.co.uk/dp/B00ZPTY6WO) [**Freshskin Beauty LTD | 250g Organic Cocoa Butter - Unrefined Pure Raw & Natural - Natural Scent Moisturiser for Body & Face**freshskin beauty ltd**£12.95**4.4★**▲ 400%**](https://www.amazon.co.uk/dp/B00BG5B80O) [**Freshskin Beauty LTD | Refined Shea Butter Certified Organic 500g - Cold Pressed 100% Pure Raw & Natural**freshskin beauty ltd**£6.68**4.9★**▲ 400%**](https://www.amazon.co.uk/dp/B0GDR41KDJ) [**NutriCraft Organic Criollo Cacao Butter buttons - 1kg 100% Pure Sustainably Sourced from Peru - For Baking Chocolate Making Body Butters and Soaps - Quick Melting Rich Aroma - Rounds Wafers**NutriCraft**£30.49**5.0★**▲ 340%**](https://www.amazon.co.uk/dp/B0BRWMCFL6)
**~~View all trending →~~**
## **What buyers say about cacao butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Product appeared fresh in quality”*
**Taste-Overall**10%
*“Great taste”*
**Smell**9%
*“smells so good”*
**Moist/Dry**5%
*“skin moisturiser easy”*
**Baking**5%
*“Perfect for baking”*
**Texture/Consistency-Overall**5%
*“creamy texture”*
**Value For Money**5%
*“Great value for money”*
**Ease Of Use**5%
*“Easy to use”*
**Vegan/Organic**4%
*“As always with this brand, the item is organic and lovely quality”*
**Flavor**3%
*“authentic chocolate aroma that instantly tells you you are handling a top-tier”*
### **What buyers complain about **
**Value For Money**17%
*“Poor value for what you get”*
**Smell**12%
*“smells mildly chocolatey”*
**Oily/Greasy**6%
*“left my hair super greasy with a horrible residue”*
**Hard Feel**5%
*“The big chunks are hard”*
**Color**3%
*“The butter seems more yellow than before”*
**Taste-Overall**3%
*“And yes, there is always the unavoidable coconut aftertaste — delicate,”*
**Chunk/Clump/Collection**2%
*“The butter comes in chunky pieces rather than a solid block”*
**Quality-Overall**1%
*“all were too close to the best before”*
**Texture/Consistency-Overall**1%
*“- Texture and taste - Stale because likely the reason there are only a few months on best before”*
**Flavor**1%
*“it hasnt much flavour”*
### **Top return reasons **
**Smell**32%
**Texture/Consistency-Overall**13%
**Moist/Dry**11%
**Advertised Vs Actual Product**8%
**Storage Temperature**8%
**Material Quality**8%
**Ingredients-Overall**8%
**Strength**4%
**Hard Feel**4%
**Quality-Overall**3%
## **Common questions**
- **Is cacao butter profitable to sell on Amazon United Kingdom?**
- The niche generates £123K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the cacao butter niche?**
- 11 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in cacao butter?**
- Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.0%.
- **When does demand for cacao butter peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cacao butter niche?**
- Listings span £5.82–£123.61; the average listing price is £21.77 (sweet spot $15–$100). The average incumbent carries 822 reviews — the moat a new listing must climb.
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