---
title: "Byoma Gift Set — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/byoma-gift-set"
last_updated: "2026-08-06T04:02:30.409Z"
locale: en
meta:
description: "Niche score 25/100 · £23K/yr market · 57K searches/yr · £11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · £23K/yr market · 57K searches/yr · £11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Byoma Gift Set — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **byoma gift set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 4Conversion 45Competition 15Returns 100Price range 7Avg price 44Brand share 0Review moat 53Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,383.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£11.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£7.80–£15.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£23K**
£23K/yr · 57K searches
**Growth**
**Bad****-42.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, byoma gift set is a £23K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 25/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **byoma gift set market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£34K–£45K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- BYOMA100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 25.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/byoma-gift-set/trend)
## **Top byoma gift set search terms**
- **byoma gift set**55K/yr-43.6%3.7% conv. - **byoma hydrating starter kit**688/yr+21.6%18.6% conv. - **byoma clarifying starter kit**639/yr-21.4%16.7% conv. - **byoma routine kit**39/yr+525.0%4.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/byoma-gift-set/search-terms)
## **Top byoma gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BYOMA So Hydrated Travel Size Gift Set - Barrier Repair Skincare Minis (30ml 15ml 15ml) Creamy Jelly Cleanser Hydrating Face Serum & Ceramide Face Moisturizer for Dry Skin | Holiday Essentials**BYOMA**£11.77**4.6★3,472 rev](https://www.amazon.co.uk/dp/B0BXPHYQGC) [2**BYOMA Star Power Brightening Trio Travel Size Skincare Set | Mini Eye Gel Jelly Cleanser & Moisturizing Gel Cream | Hydrating De-Puffing & Glow Boosting | Gift Set & Holiday Essentials**BYOMA**£8.10**4.7★311 rev](https://www.amazon.co.uk/dp/B0FN5FQBNG) [3**BYOMA Body Care Skincare Travel Kit (100ml x 6) Hydrating Brightening & Sensitive Body Wash & Lotion Minis | Travel Size Toiletries & Holiday Essentials**BYOMA**£12.90**4.8★417 rev](https://www.amazon.co.uk/dp/B0FGDQY4NY) [4**BYOMA Cosmic Glow Treat Trio Travel Size Skincare Set | Mini Brightening & Hydrating Serums + Phyto-Mucin Glow Serum | Gift Set & Holiday Essentials**BYOMA**£10.09**4.7★311 rev](https://www.amazon.co.uk/dp/B0FN4YL21D) [5**BYOMA So Bright Travel Size Gift Set - Barrier Repair Skincare Minis (30ml 15ml 15ml) Jelly Cleanser Brightening Face Serum & Ceramide Face Moisturizer for a Brighter Skin | Holiday Essentials**BYOMA**£12.41**4.6★3,472 rev](https://www.amazon.co.uk/dp/B0BTYCFCK7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BYOMA Body Care Skincare Travel Kit (100ml x 6) Hydrating Brightening & Sensitive Body Wash & Lotion Minis | Travel Size Toiletries & Holiday Essentials**BYOMA**£12.90**417 rev11mo ago](https://www.amazon.co.uk/dp/B0FGDQY4NY) [**BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials**BYOMA**£7.80**69 rev11mo ago](https://www.amazon.co.uk/dp/B0FN821KCP) [**BYOMA Star Power Brightening Trio Travel Size Skincare Set | Mini Eye Gel Jelly Cleanser & Moisturizing Gel Cream | Hydrating De-Puffing & Glow Boosting | Gift Set & Holiday Essentials**BYOMA**£8.10**311 rev11mo ago](https://www.amazon.co.uk/dp/B0FN5FQBNG) [**BYOMA Cosmic Glow Treat Trio Travel Size Skincare Set | Mini Brightening & Hydrating Serums + Phyto-Mucin Glow Serum | Gift Set & Holiday Essentials**BYOMA**£10.09**311 rev11mo ago](https://www.amazon.co.uk/dp/B0FN4YL21D) [**BYOMA Milky Way Hydrating Heroes Skincare Set | Travel Size Minis - 30ml Milky Toner 60ml Milky Moisture Cleanser 15ml Moisturizing Rich Cream | Gift Set & Holiday Essentials**BYOMA**£10.12**311 rev11mo ago](https://www.amazon.co.uk/dp/B0FN5BQCKJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BYOMA Star Power Brightening Trio Travel Size Skincare Set | Mini Eye Gel Jelly Cleanser & Moisturizing Gel Cream | Hydrating De-Puffing & Glow Boosting | Gift Set & Holiday Essentials**BYOMA**£8.10**4.7★**▲ 102%**](https://www.amazon.co.uk/dp/B0FN5FQBNG) [**BYOMA So Hydrated Travel Size Gift Set - Barrier Repair Skincare Minis (30ml 15ml 15ml) Creamy Jelly Cleanser Hydrating Face Serum & Ceramide Face Moisturizer for Dry Skin | Holiday Essentials**BYOMA**£11.77**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B0BXPHYQGC) [**BYOMA Galactic Liptide Lip Oil (5ml) Hydrating Plumping & Non-Sticky Gloss | Avocado Oil Formula for Soft Fuller-Looking Lips + Exclusive Liptide Keychain | Holiday Essentials**BYOMA**£7.80**4.6★**▲ 66%**](https://www.amazon.co.uk/dp/B0FN821KCP) [**BYOMA Body Care Skincare Travel Kit (100ml x 6) Hydrating Brightening & Sensitive Body Wash & Lotion Minis | Travel Size Toiletries & Holiday Essentials**BYOMA**£12.90**4.8★**▲ 40%**](https://www.amazon.co.uk/dp/B0FGDQY4NY) [**BYOMA So Bright Travel Size Gift Set - Barrier Repair Skincare Minis (30ml 15ml 15ml) Jelly Cleanser Brightening Face Serum & Ceramide Face Moisturizer for a Brighter Skin | Holiday Essentials**BYOMA**£12.41**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B0BTYCFCK7)
**~~View all trending →~~**
## **What buyers say about byoma gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**28%
*“Ideal for a gift”*
**Quality-Overall**18%
*“I'm surprised there are so many good reviews”*
**Value For Money**15%
*“Great value for money”*
**Moist/Dry**8%
*“Moisturiser is rich and creamy”*
**Suitability Combination Skin**6%
*“Amazing for sensitive skin”*
**Size-Overall**6%
*“Amazing love it good size”*
**Correct Contents**2%
*“I really liked all items”*
**Efficiency**2%
*“It works”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Soft Feel**1%
*“Great for keeping skin soft and moisturised”*
### **What buyers complain about **
**Size-Overall**23%
*“Bottles where smaller than I expected”*
**Allergies**21%
*“I have a rash around my eyes”*
**Dispensing Mechanism**7%
*“Serum dropper doesnt work”*
**Value For Money**5%
*“they are not necessarily cheap”*
**Sensitivity-Overall**4%
*“Not suitable for sensitive skin”*
**Oily/Greasy**4%
*“I did not enjoy using any of this, found it sticky and greasy and bought me out in spots”*
**Adhesion/Stickiness**4%
*“I did not enjoy using any of this, found it sticky and greasy and bought me out in spots”*
**Ease Of Use**1%
*“It can be difficult to get out though sometimes”*
## **Common questions**
- **Is byoma gift set profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 9 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Skip it (25/100).
- **How competitive is the byoma gift set niche?**
- 1 brands and 4 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in byoma gift set?**
- Top complaints mined from reviews: Size-Overall, Allergies, Dispensing Mechanism. The return rate is 0.0%.
- **When does demand for byoma gift set peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 25.1× the quietest.
- **What does it cost to enter the byoma gift set niche?**
- Listings span £7.80–£15.57; the average listing price is £11.23 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.
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