---
title: "Butterfly Hair Clips — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/butterfly-hair-clips"
last_updated: "2026-08-09T13:16:07.438Z"
locale: en
meta:
description: "Niche score 51/100 · £49K/yr market · 234K searches/yr. Prices mostly outside the sweet spot ($2.39–$7.22) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £49K/yr market · 234K searches/yr. Prices mostly outside the sweet spot ($2.39–$7.22) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Hair Clips — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **butterfly hair clips**
**Worth a look**
Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.39–$7.22) keeps it on the watch list.
Market size 12Growth 53Conversion 58Competition 56Returns 98Price range 0Avg price 12Brand share 79Review moat 65Quality gap 50
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****897.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+24.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£49K**
£49K/yr · 234K searches
**Avg price**
**Bad****£4.23**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.39–£7.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, butterfly hair clips is a £49K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly hair clips market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£42K–£53K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**39%**
- JASVERLIN22% - YISCOKO11% - Amdonalo10% - Homkeen6% - vobobe6% - Ouligay6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/butterfly-hair-clips/trend)
## **Top butterfly hair clips search terms**
- **butterfly hair clips**128K/yr+13.9%4.0% conv. - **butterfly clips**39K/yr+35.8%3.9% conv. - **butterfly clips for hair**12K/yr+70.5%4.3% conv. - **small butterfly hair clips**12K/yr+37.6%5.7% conv. - **mini butterfly hair clips**9K/yr+39.8%5.7% conv. - **butterfly hair accessories**7K/yr+87.1%0.6% conv. - **butterfly hair clip**7K/yr+21.0%1.3% conv. - **butterfly claw clips**8K/yr+8.3%0.4% conv. - **butterfly clip**5K/yr+15.5%0.8% conv. - **hair butterfly clips**4K/yr+47.0%3.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/butterfly-hair-clips/search-terms)
## **Top butterfly hair clips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JASVERLIN Glitter Small Butterfly Hair Clips Sparkly Colorful Hair Accessories for Girls and Women - 90s Y2K Cute Mini Tiny Claw Clips in 10 Assorted Colors Set of 50 (Glitter Color)**JASVERLIN**£5.14**4.6★3,492 rev](https://www.amazon.co.uk/dp/B0BGXXT1XM) [2**YISCOKO Small Hair Clips Mini Claw Hair Clips for Women with Storage Case Non-slip Hair Accessories for Women and Girls Black and Brown(24PCS)**YISCOKO**£2.86**4.5★307 rev](https://www.amazon.co.uk/dp/B0FD9XN5Y3) [3**Crystal Butterfly Hair Clips 30 Pcs Mini Hair Clips for Women Girls Cute Hair Accessories with Box (20 x 18 x 16 mm)**Amdonalo**£4.04**4.4★137 rev](https://www.amazon.co.uk/dp/B0B82V27SW) [4**Butterfly Hair Clips Claw Barrettes 50 Pcs Hair Clips Mini Hair Claw Clip Jaw Clips for Girls Women Kids**Homkeen**£3.48**4.1★357 rev](https://www.amazon.co.uk/dp/B08KXX7BQ2) [5**vobobe Pack of 50 Glitter Mini Butterfly Hair Clips for Girls Sparkly Colourful Small Hair Claw for Kids Beautiful Hair Accessories for Women Kids Children 90S Y2K Tiny Hair Clips (Multicolor)**vobobe**£5.80**4.7★11 rev](https://www.amazon.co.uk/dp/B0GSR2F3T5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**18 PCS Butterfly Hair Clips Glitter Butterfly Clips for Hair Cute Fairy Butterfly Clip Accessories for Women Girls Headwear Gifts for Themed Party Prom Birthday Wedding and Back to School**Tweruna**£4.52**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GVMGRXHM) [**vobobe Pack of 50 Glitter Mini Butterfly Hair Clips for Girls Sparkly Colourful Small Hair Claw for Kids Beautiful Hair Accessories for Women Kids Children 90S Y2K Tiny Hair Clips (Multicolor)**vobobe**£5.80**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GSR2F3T5) [**Ouligay 12PCS Mini Butterfly Hair Clips Y2k Little Girl Hair Accessories Mini Claw Clips for Hair Girl Women Hair Clips (Polarized Color)**Ouligay**£3.08**314 rev4mo ago](https://www.amazon.co.uk/dp/B0GRGPFCPB) [**YISCOKO Small Hair Clips Mini Claw Hair Clips for Women with Storage Case Non-slip Hair Accessories for Women and Girls Black and Brown(24PCS)**YISCOKO**£2.86**307 rev1y ago](https://www.amazon.co.uk/dp/B0FD9XN5Y3) [**Ymapinc 20Pcs Colorful Fabric Butterfly Hair Clips for Women - Small Glitter Fairy Barrettes 90s Hair Pins Accessories for Wedding Party Prom Daily Wear**Ymapinc**£4.10**33 rev1y ago](https://www.amazon.co.uk/dp/B0F845PFCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ouligay 12PCS Mini Butterfly Hair Clips Y2k Little Girl Hair Accessories Mini Claw Clips for Hair Girl Women Hair Clips (Polarized Color)**Ouligay**£3.08**4.2★**▲ 217%**](https://www.amazon.co.uk/dp/B0GRGPFCPB) [**vobobe Pack of 50 Glitter Mini Butterfly Hair Clips for Girls Sparkly Colourful Small Hair Claw for Kids Beautiful Hair Accessories for Women Kids Children 90S Y2K Tiny Hair Clips (Multicolor)**vobobe**£5.80**4.7★**▲ 216%**](https://www.amazon.co.uk/dp/B0GSR2F3T5) [**18 PCS Butterfly Hair Clips Glitter Butterfly Clips for Hair Cute Fairy Butterfly Clip Accessories for Women Girls Headwear Gifts for Themed Party Prom Birthday Wedding and Back to School**Tweruna**£4.52**4.8★**▲ 215%**](https://www.amazon.co.uk/dp/B0GVMGRXHM) [**Kitsch Mini Claw Clips for Women - Stylish Small Hair Clips for Kids | Stays In Place Without Pulling or Snagging | Durable & Sturdy Plastic | Ideal Gifts for Women - Tortoise & Black 6 Pcs**Kitsch**£4.56**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B09GYNVRG6) [**GroveEss 12PCS Butterfly Mini Hair Claw Clips Cute Sparkly Clear Plastic Hairpins Non-Slip Colorful Hair Styling Accessories for Women Medium Thick Hair Organizing Decoration**GroveEss**£3.24**3.8★**▲ 81%**](https://www.amazon.co.uk/dp/B0D83RL31S)
**~~View all trending →~~**
## **What buyers say about butterfly hair clips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“are well made”*
**Color**12%
*“Nice colours”*
**Durability**10%
*“Good, they don't break and do their job well”*
**Value For Money**10%
*“Good for the price”*
**Advertised Vs Actual Product**8%
*“As described”*
**Size-Overall**6%
*“Easy fit”*
**Suitability Straight Hair**4%
*“Fit fine with my fine hair”*
**Design-Overall**3%
*“they look really pretty”*
**Brightness/Shine/Glow**2%
*“Beautiful Sparkly Glitter Finish: The subtle glitter embedded in the plastic catches the light beautifully without flaking off”*
**Comfort-Overall**2%
*“are very comfy”*
### **What buyers complain about **
**Size-Overall**38%
*“way too big”*
**Suitability Short Hair**8%
*“Too small slip out of hair”*
**Durability**6%
*“They broke after using them once”*
**Suitability Long Hair**6%
*“No good for thick or long hair”*
**Functionality-Overall**4%
*“Don't stay at all :”*
**Suitability Straight Hair**4%
*“Not suitable for fine hair”*
**Brightness/Shine/Glow**4%
*“the glitter is falling off”*
**Quality-Overall**4%
*“Not really good quality”*
**Ease Of Use**2%
*“small not easy to find”*
**Value For Money**2%
*“Nothing special and definitely not worth the price,”*
### **Top return reasons **
**Size-Overall**64%
**Suitability Long Hair**7%
**Quality-Overall**7%
**Strength**4%
**Advertised Vs Actual Product**4%
**Suitability Short Hair**3%
**Color**2%
**Defective Material/Parts**2%
**Durability**1%
**Suitability Straight Hair**1%
## **Common questions**
- **Is butterfly hair clips profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the butterfly hair clips niche?**
- 22 brands and 27 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in butterfly hair clips?**
- Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Durability. The return rate is 0.5%.
- **When does demand for butterfly hair clips peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the butterfly hair clips niche?**
- Listings span £2.39–£7.22; the average listing price is £4.23 (sweet spot $15–$100). The average incumbent carries 897 reviews — the moat a new listing must climb.
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