---
title: "Burgundy Nail Polish — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/burgundy-nail-polish"
last_updated: "2026-08-07T00:27:00.404Z"
locale: en
meta:
description: "Niche score 36/100 · £119K/yr market · 727K searches/yr · £5.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £119K/yr market · 727K searches/yr · £5.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Nail Polish — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **burgundy nail polish**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 33Conversion 37Competition 38Returns 98Price range 0Avg price 16Brand share 0Review moat 21Quality gap 55
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£119K**
£119K/yr · 727K searches
**Review moat**
**Bad****12,021.1**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.58**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.05–£7.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, burgundy nail polish is a £119K/yr Amazon United Kingdom market (727K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy nail polish market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£140K–£167K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**116**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**0%**
- essie94% - Rimmel4% - Maybelline1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — +6.2% search growth over the last 90 days.
23K18KSpike '25Black Friday '25Spike '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/burgundy-nail-polish/trend)
## **Top burgundy nail polish search terms**
- **essie nail polishes**320K/yr+13.0%1.5% conv. - **essie**103K/yr-2.2%1.0% conv. - **essie nail polish**70K/yr+14.6%1.3% conv. - **burgundy nail polish**76K/yr-28.5%4.1% conv. - **dark red nail polish**39K/yr-5.0%2.9% conv. - **nail polish essie**20K/yr+5.5%1.6% conv. - **essie nail varnish**13K/yr+45.5%1.1% conv. - **dark nail polish**12K/yr-10.3%0.9% conv. - **esse nail polishes**8K/yr+17.5%1.8% conv. - **cherry red nail polish**9K/yr+24.8%0.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/burgundy-nail-polish/search-terms)
## **Top burgundy nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£48K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**essie Original Nail Polish Classic Sheer Pink Trendy Colour Lovely Natural Finish Nail Polish for Any Occasion & Season French Manicure 13 Mademoiselle**essie**£5.54**4.4★10,747 rev](https://www.amazon.co.uk/dp/B0002Z8NFW) [2**Essie Nail Polish Original Bordeaux Nail Polish Dark Red Nail Varnish Burgundy Cherry Red Nails Glossy Shine and High Coverage Salon Quality Finish Vegan Formula**essie**£5.66**4.4★8,990 rev](https://www.amazon.co.uk/dp/B013CFXRJK) [3**Essie Original Nail Polish Sheer Pink Pale Pink Great Coverage & Durability Colour For Any Occasions And The Queen Approves Shade: 6 Ballet Slippers**essie**£5.54**4.4★10,747 rev](https://www.amazon.co.uk/dp/B009AQWGXE) [4**Essie Nail Polish 57 Forever Yummy Hot Creamy Red Original High Performance Shine and High Coverage Nail Polish Long-Lasting Luxury Nail Varnish 13.5 ml**essie**£5.88**4.6★5,331 rev](https://www.amazon.co.uk/dp/B00A3B41TM) [5**Gel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml**essie**£7.60**4.4★2,014 rev](https://www.amazon.co.uk/dp/B0FR4TFRNM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml**essie**£7.60**2,014 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4TFRNM) [**Gel by Essie Nail Polish Fairy Tailor Sheer Nude Pink Nail Polish Gel Couture Longlasting High Shine Up to 15 Days of Wear No UV Light Chip Resistant Vegan Formula 13.5ml**essie**£6.99**2,022 rev2y ago](https://www.amazon.co.uk/dp/B007PTUEFU) [**Gel by essie Nail Polish Shiny Topcoat Clear Topcoat Nail Polish Gel Couture Up to 15 Days of Wear No UV Light Longlasting High Shine Nail Varnish 13.5ml**essie**£7.05**1,817 rev2y ago](https://www.amazon.co.uk/dp/B07BBQ6K84) [**Essie Nail Polish Pearl Technologies Light Reflecting Finishes Vegan Formula Special Effects Nail Polish Topcoat Original Nail Art Studio Ethereal Escape**essie**£7.31**1,143 rev2y ago](https://www.amazon.co.uk/dp/B0CPT6BRYS) [**essie Nail Polish - No.891 Its High Time Professional Nail Polish Green Spring Tone Color 13.5ml**essie**£3.76**2,264 rev3y ago](https://www.amazon.co.uk/dp/B0BPSVX58N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gel by essie Gel-like Nail Polish Up to 15 Days of Wear No UV Light Frost Yourself Metallic Blush Pink Nail Polish 13.5ml**essie**£7.60**4.4★**▲ 282%**](https://www.amazon.co.uk/dp/B0FR4TFRNM) [**essie Nail Polish - No.891 Its High Time Professional Nail Polish Green Spring Tone Color 13.5ml**essie**£3.76**4.5★**▲ 280%**](https://www.amazon.co.uk/dp/B0BPSVX58N) [**Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml**Rimmel**£3.92**4.4★**▲ 176%**](https://www.amazon.co.uk/dp/B07429PQ3Z) [**Essie Nail Polish 57 Forever Yummy Hot Creamy Red Original High Performance Shine and High Coverage Nail Polish Long-Lasting Luxury Nail Varnish 13.5 ml**essie**£5.88**4.6★**▲ 144%**](https://www.amazon.co.uk/dp/B00A3B41TM) [**essie Original Nail Polish Classic Sheer Pink Trendy Colour Lovely Natural Finish Nail Polish for Any Occasion & Season French Manicure 13 Mademoiselle**essie**£5.54**4.4★**▲ 89%**](https://www.amazon.co.uk/dp/B0002Z8NFW)
**~~View all trending →~~**
## **What buyers say about burgundy nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Cute colour”*
**Brightness/Shine/Glow**8%
*“It shines beautifully and lasts well”*
**Quality-Overall**7%
*“Good nail care”*
**Stitch/Finish/Polish**6%
*“Excellent finish and lasts”*
**Moist/Dry**6%
*“it dries quickly like it says”*
**Ease Of Application**5%
*“just a perfect application”*
**Value For Money**4%
*“Great value”*
**Smell**4%
*“Was attracted by the apricot colour and fragrance, and the cute bottle”*
**Advertised Vs Actual Product**3%
*“True to order”*
**Coverage**3%
*“coverage good”*
### **What buyers complain about **
**Color**20%
*“Pale pink, only nearly there”*
**Quality-Overall**10%
*“This product is definitely overrated”*
**Durability**7%
*“Chipped too easily”*
**Paint Quality**6%
*“Worst nail varnish I have tried”*
**Thickness**5%
*“Thick consistency”*
**Advertised Vs Actual Product**4%
*“Looks nothing like photos”*
**Dilute/Watery**4%
*“paler than I expected and the varnish is very watery so needs a few coats, bit disappointed”*
**Functionality-Overall**3%
*“Didn't do the job”*
**Smell**3%
*“I cannot smell anything”*
**Value For Money**2%
*“I got bit cheaper from amazon”*
### **Top return reasons **
**Color**59%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Leak-Proof**4%
**Moist/Dry**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Product Condition**3%
**Durability**3%
**Weight Light**2%
## **Common questions**
- **Is burgundy nail polish profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the burgundy nail polish niche?**
- 3 brands and 116 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in burgundy nail polish?**
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.4%.
- **What does it cost to enter the burgundy nail polish niche?**
- Listings span £3.05–£7.60; the average listing price is £5.58 (sweet spot $15–$100). The average incumbent carries 12,021 reviews — the moat a new listing must climb.
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