---
title: "Bunny Ears — £106K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/bunny-ears"
last_updated: "2026-08-09T13:29:01.731Z"
locale: en
meta:
description: "Niche score 52/100 · £106K/yr market · 334K searches/yr · £5.64 avg price. Soft demand (-87.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £106K/yr market · 334K searches/yr · £5.64 avg price. Soft demand (-87.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bunny Ears — £106K/yr Amazon UK Niche (2026) - Flapen"
---
# **bunny ears**
**Worth a look**
Shows a thin review moat (70 avg reviews), but soft demand (-87.4% this quarter) keeps it on the watch list.
Market size 26Growth 0Conversion 64Competition 62Returns 96Price range 0Avg price 16Brand share 80Review moat 96Quality gap 90
**Review moat**
**Incredible****70.1**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£106K**
£106K/yr · 334K searches
**Avg price**
**Bad****£5.64**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-87.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.92–£13.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, bunny ears is a £106K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Mar–Apr–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bunny ears market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£85K–£113K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#1,213**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **86%**
- **Out of stock**
- **38.9%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**55%**
Top 20: 92%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**41%**
- TRIXES21% - SIOTMERA15% - evelay8% - Tabanzhe5% - ASREJUR5% - KBSICWO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -87.4% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 19.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/bunny-ears/trend)
## **Top bunny ears search terms**
- **bunny ears**176K/yr-84.6%3.7% conv. - **bunny ears headband**20K/yr-90.3%3.5% conv. - **bunny ears and tail**12K/yr-57.6%2.3% conv. - **rabbit ears headband**11K/yr-78.2%2.8% conv. - **white rabbit ears**11K/yr-57.2%5.8% conv. - **white bunny ears**20K/yr-71.6%4.6% conv. - **pink bunny ears**8K/yr-66.9%1.7% conv. - **bunny ears adult**13K/yr-87.5%2.5% conv. - **rabbit ears costume**10K/yr-77.8%4.6% conv. - **bunny headband**3K/yr-81.0%1.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/bunny-ears/search-terms)
## **Top bunny ears products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TRIXES White and Pink Bunny Headband - Rabbit Plush Ears - Fancy Dress Costume Accessory - Easter Halloween Christmas Cosplay Party Hen Do**TRIXES**£4.96**4.3★1,044 rev](https://www.amazon.co.uk/dp/B01DCC5L8I) [2**SIOTMERA White Bunny Ears Headband Fluffy Bendable Rabbit Ears Headband for Adults Plush bunny Costume Accessories for Halloween Easter Christmas World Book Day Cosplay Fancy Dress Party**SIOTMERA**£5.39**4.2★26 rev](https://www.amazon.co.uk/dp/B0GGX4MC1J) [3**evelay Brown Rabbit Ears Headband Cute Bendable and Long Bunny Hare Costume for Adult and Kids (One Size Fits All)**evelay**£5.10**4.2★137 rev](https://www.amazon.co.uk/dp/B0BS6SPVVB) [4**Tabanzhe Bunny Costume Set With Cute Rabbit Ears Headband Bow and Tail**Tabanzhe**£4.44**3.4★18 rev](https://www.amazon.co.uk/dp/B0CQ1V86ZZ) [5**KBSICWO Bunny Ears Headband Cute Easter Plush Rabbit Ears Hairbands Cosplay Costume Fancy Dress Up Accessories for Party Masquerade Animal Theme Party White&Pink**KBSICWO**£5.03**4.8★8 rev](https://www.amazon.co.uk/dp/B0G4R15XBL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAIKAOZAI Grey Bunny Ears Headband for Easter Soft Faux Fur Rabbit Accessories for Adults Realistic Bunny Ears Set Reusable Easter Bunny Costume Prop**MAIKAOZAI**£4.40**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYDN4S3) [**AYZDJ White & Pink Bunny Ears Headband - Plush Rabbit Ear Hair Hoop Easter Halloween Cosplay Costume Accessory Bridal Shower Party Favor**AYZDJ**£3.89**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GTTZPS1W) [**ASREJUR Cute Bunny Ears Cosplay Plush Bunny Ears Headband Soft and Fluffy White bunny ears Headband for Dress Up Accessories Headpiece Animal Theme Party Masquerade Easter Christmas**ASREJUR**£4.10**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GTDWFGKS) [**ASREJUR Grey Bunny Ears Made of Soft and Light Material Cute Rabbit Ears Headband with Inner Wire to Shape Easily Flopsy Bunny Costume for Dress Up Cosplay and Performance for Kids and Adult**ASREJUR**£4.57**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GT8D1TNF) [**Neyauo Bunny Ears Headbands Easter Bunny Costume Adult Long Plush White Rabbit Ears Headband for Easter Birthday Party Halloween Dress up**Neyauo**£5.39**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GH7QCNYC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AYZDJ White & Pink Bunny Ears Headband - Plush Rabbit Ear Hair Hoop Easter Halloween Cosplay Costume Accessory Bridal Shower Party Favor**AYZDJ**£3.89**1.0★**▲ 747%**](https://www.amazon.co.uk/dp/B0GTTZPS1W) [**ASREJUR Grey Bunny Ears Made of Soft and Light Material Cute Rabbit Ears Headband with Inner Wire to Shape Easily Flopsy Bunny Costume for Dress Up Cosplay and Performance for Kids and Adult**ASREJUR**£4.57**0.0★**▲ 742%**](https://www.amazon.co.uk/dp/B0GT8D1TNF) [**ASREJUR Cute Bunny Ears Cosplay Plush Bunny Ears Headband Soft and Fluffy White bunny ears Headband for Dress Up Accessories Headpiece Animal Theme Party Masquerade Easter Christmas**ASREJUR**£4.10**3.9★**▲ 720%**](https://www.amazon.co.uk/dp/B0GTDWFGKS) [**LOMIMOS Easter Light UP Bunny Ear Headband 6PCS Fuzzy Rabbit Ear Headbands Bunny Ears Hairband for Easter Party Favor Costume Accessories**LOMIMOS**£6.86**4.5★**▲ 718%**](https://www.amazon.co.uk/dp/B0GF7R283T) [**MAIKAOZAI Grey Bunny Ears Headband for Easter Soft Faux Fur Rabbit Accessories for Adults Realistic Bunny Ears Set Reusable Easter Bunny Costume Prop**MAIKAOZAI**£4.40**0.0★**▲ 706%**](https://www.amazon.co.uk/dp/B0GVYDN4S3)
**~~View all trending →~~**
## **What buyers say about bunny ears**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Great product, perfect for costume”*
**Size-Overall**19%
*“the size is perfect”*
**Advertised Vs Actual Product**14%
*“do the job”*
**Value For Money**11%
*“it wasnt expensive”*
**Soft Feel**6%
*“So soft and a good fit for an adult”*
**Gifting Purpose**3%
*“Great presents for easter”*
**Durability**3%
*“they stayed on no problem very well made”*
**Brightness/Shine/Glow**3%
*“Their USP is that they light up”*
**Fun/Entertainment Experience**2%
*“So much fun”*
**Ease Of Use**2%
*“while being easy to fold”*
### **What buyers complain about **
**Quality-Overall**39%
*“Poor quality fixings”*
**Product Condition**7%
*“Item was worn once”*
**Ease Of Use**7%
*“I could not get the compartment open”*
**Durability**7%
*“broke”*
**Size-Overall**4%
*“The band part of the ears is quite loose so should fit most heads”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**21%
**Value For Money**8%
**Adhesion/Stickiness**4%
**Color**3%
**Strength**2%
**Material Quality**2%
**Advertised Vs Actual Product**2%
**Sharpness**2%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is bunny ears profitable to sell on Amazon United Kingdom?**
- The niche generates £106K/yr across 29 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -87.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the bunny ears niche?**
- 26 brands and 35 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in bunny ears?**
- Top complaints mined from reviews: Quality-Overall, Product Condition, Ease Of Use. The return rate is 0.9%.
- **When does demand for bunny ears peak?**
- Demand peaks in Mar–Apr–Oct–Nov; the busiest month runs 19.0× the quietest.
- **What does it cost to enter the bunny ears niche?**
- Listings span £2.92–£13.12; the average listing price is £5.64 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.
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