---
title: "Bubble Cleanser — £219K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/bubble-cleanser"
last_updated: "2026-08-09T17:00:58.155Z"
locale: en
meta:
description: "Niche score 41/100 · £219K/yr market · 164K searches/yr · £8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £219K/yr market · 164K searches/yr · £8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bubble Cleanser — £219K/yr Amazon UK Niche (2026) - Flapen"
---
# **bubble cleanser**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 32Conversion 97Competition 15Returns 99Price range 0Avg price 25Brand share 0Review moat 46Quality gap 45
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,939.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£219K**
£219K/yr · 164K searches
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£8.87**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.92–£11.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bubble cleanser is a £219K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bubble cleanser market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£177K–£222K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- BYOMA88% - e.l.f.7% - Bubble Skincare5%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — +5.6% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/bubble-cleanser/trend)
## **Top bubble cleanser search terms**
- **byoma cleanser**75K/yr+15.2%15.4% conv. - **byoma face wash**13K/yr+17.3%15.4% conv. - **elf cleanser**13K/yr-16.8%6.0% conv. - **elf face wash**10K/yr-6.8%9.7% conv. - **bubble cleanser**11K/yr-20.4%4.0% conv. - **byoma jelly cleanser**7K/yr+2.4%16.0% conv. - **byoma milky cleanser**4K/yr+17.8%13.6% conv. - **byoma creamy jelly cleanser**5K/yr+43.2%18.3% conv. - **bubble face wash**5K/yr+21.9%4.7% conv. - **byoma cleansing balm**5K/yr-16.2%15.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/bubble-cleanser/search-terms)
## **Top bubble cleanser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£33K30%£66K45%£99K60%£132K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BYOMA Creamy Jelly Cleanser (175ml) Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for All Skin Types - Gently Removes Makeup and Excess Oil**BYOMA**£7.51**4.4★3,447 rev](https://www.amazon.co.uk/dp/B0BTYBVLFW) [2**BYOMA Milky Moisture Cleanser (175ml) Ultra Soothing Cleanser Gentle on Dry and Sensitive Skin with Tri-Ceramide Oat Extract and Panthenol Vegan**BYOMA**£10.26**4.4★325 rev](https://www.amazon.co.uk/dp/B0CSDXL86L) [3**BYOMA Foaming Rice Deep Cleanser (175ml) Hydrating Gel to Foam Cleanser with Ceramides Rice Extract & Marine Algae Deep Cleansing Non-Drying Antioxidant-Rich Vegan Fragrance & Alcohol Free**BYOMA**£9.82**4.6★62 rev](https://www.amazon.co.uk/dp/B0GC7LSSYS) [4**BYOMA Melting Balm Facial Cleanser (60g) Buttery Soft Cleansing Balm with Barrier Lipids - For a Nourished Hydrated Skin Without Oily Residue Vegan**BYOMA**£11.47**4.6★999 rev](https://www.amazon.co.uk/dp/B0C7CB452S) [5**BYOMA Blemish Clearing Cleanser (175ml) For Acne-Prone Skin Soothes and Hydrates Reduces Post-Blemish Marks Unclogs Pores with Salicylic Acid for Smooth Healthy Skin**BYOMA**£10.02**4.3★40 rev](https://www.amazon.co.uk/dp/B0FM8TCGF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BYOMA Foaming Rice Deep Cleanser (175ml) Hydrating Gel to Foam Cleanser with Ceramides Rice Extract & Marine Algae Deep Cleansing Non-Drying Antioxidant-Rich Vegan Fragrance & Alcohol Free**BYOMA**£9.82**62 rev7mo ago](https://www.amazon.co.uk/dp/B0GC7LSSYS) [**BYOMA Blemish Clearing Cleanser (175ml) For Acne-Prone Skin Soothes and Hydrates Reduces Post-Blemish Marks Unclogs Pores with Salicylic Acid for Smooth Healthy Skin**BYOMA**£10.02**40 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8TCGF1) [**Holy Hydration e.l.f.ssential Daily Cleanser (full size)**e.l.f.**£8.19**1,164 rev1y ago](https://www.amazon.co.uk/dp/B0F3JCYZTS) [**BYOMA Milky Moisture Cleanser (175ml) Ultra Soothing Cleanser Gentle on Dry and Sensitive Skin with Tri-Ceramide Oat Extract and Panthenol Vegan**BYOMA**£10.26**325 rev2y ago](https://www.amazon.co.uk/dp/B0CSDXL86L) [**BYOMA Travel Size Creamy Jelly Cleanser (60ml) Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for All Skin Types - Gently Removes Makeup and Excess Oil**BYOMA**£3.92**3,447 rev2y ago](https://www.amazon.co.uk/dp/B0CV62GVQP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. SKIN Holy Hydration! Daily Cleanser Infused with Ceramides Removes Dirt Makeup & Impurities Nourishing & Hydrating Formula**e.l.f.**£5.96**4.5★**▲ 212%**](https://www.amazon.co.uk/dp/B08T7DY96H) [**BYOMA Foaming Rice Deep Cleanser (175ml) Hydrating Gel to Foam Cleanser with Ceramides Rice Extract & Marine Algae Deep Cleansing Non-Drying Antioxidant-Rich Vegan Fragrance & Alcohol Free**BYOMA**£9.82**4.6★**▲ 164%**](https://www.amazon.co.uk/dp/B0GC7LSSYS) [**BYOMA Blemish Clearing Cleanser (175ml) For Acne-Prone Skin Soothes and Hydrates Reduces Post-Blemish Marks Unclogs Pores with Salicylic Acid for Smooth Healthy Skin**BYOMA**£10.02**4.3★**▲ 58%**](https://www.amazon.co.uk/dp/B0FM8TCGF1) [**Bubble Skincare Fresh Start Gel Cleanser - Gentle Exfoliating Face Wash for Oily Skin - Gel Cleanser with Aloe Vera Juice + Caffeine to Protect & Soothe Complexion - Summer Skincare Essential (125ml)**Bubble Skincare**£10.70**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B0BSYNNP86) [**BYOMA Travel Size Creamy Jelly Cleanser (60ml) Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for All Skin Types - Gently Removes Makeup and Excess Oil**BYOMA**£3.92**4.4★**▲ 14%**](https://www.amazon.co.uk/dp/B0CV62GVQP)
**~~View all trending →~~**
## **What buyers say about bubble cleanser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**15%
*“Gentle cleanser”*
**Ease Of Cleaning**10%
*“nice fresh clean”*
**Value For Money**10%
*“Good Value For Money”*
**Quality-Overall**9%
*“the quality is very clear from the first use”*
**Soft Feel**6%
*“It feels gentle on my skin”*
**Smell**4%
*“I also like that its fragrance-free”*
**Suitability Combination Skin**4%
*“My skin has been looking clearer, smoother, and more balanced since using it”*
**Moist/Dry**4%
*“its very hydrating”*
**Ease Of Use**3%
*“easy to use”*
**Texture/Consistency-Overall**3%
*“Nice texture”*
### **What buyers complain about **
**Smell**15%
*“Plasticky smell”*
**Allergies**6%
*“stings my eyes a bit”*
**Moist/Dry**5%
*“I'm finding this one very drying”*
**Skin Health**4%
*“it burns the hell out of your eyes”*
**Adhesion/Stickiness**3%
*“Sticky skin”*
**Thickness**3%
*“the cleanser is quite thick”*
**Quality-Overall**3%
*“Not even average”*
**Lather**2%
*“Doesn't lather up very well”*
**Product Condition**2%
*“it was opened and used so a bit disappointed”*
**Ease Of Cleaning**2%
*“It removes makeup no better than much cheaper cleansers Ive used”*
### **Top return reasons **
**Smell**19%
**Leak-Proof**14%
**Product Condition**10%
**Sensitivity-Overall**6%
**Adhesion/Stickiness**4%
**Stain Resistance**4%
**Skin Health**3%
**Motor Power**3%
**Advertised Vs Actual Product**3%
**Value For Money**3%
## **Common questions**
- **Is bubble cleanser profitable to sell on Amazon United Kingdom?**
- The niche generates £219K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the bubble cleanser niche?**
- 3 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bubble cleanser?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
- **When does demand for bubble cleanser peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bubble cleanser niche?**
- Listings span £3.92–£11.47; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 1,940 reviews — the moat a new listing must climb.
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