---
title: "bubble bath — £1.1M/yr Amazon United Kingdom Niche, Score 55/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/bubble-bath"
last_updated: "2026-07-20T19:44:49.465Z"
locale: en
meta:
description: "bubble bath shows low returns (0.1%), but soft demand (-15.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "bubble bath shows low returns (0.1%), but soft demand (-15.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "bubble bath — £1.1M/yr Amazon United Kingdom Niche, Score 55/100 - Flapen"
---
# **bubble bath**
**Worth a look**
Shows low returns (0.1%), but soft demand (-15.6% this quarter) keeps it on the watch list.
Market size 79Growth 17Conversion 79Competition 72Returns 100Price range 61Avg price 22Brand share 44Review moat 27Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Market size**
**Great****£1.1M**
£1.1M/yr · 1.7M searches
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£0.83–£140.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,762.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.88**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bubble bath is a £1.1M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£985K–£1.2M**
- units × avg price
- **Launch success**
- **—**
- 2 of 4 new (360d)
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **161 days**
## **Competition**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**137**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 75%
**Open market**
**19%**
- Imperial Leather55% - Dove11% - Morrisons6% - Feather & Down3% - Baylis & Harding3% - Radox3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/bubble-bath/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£43K8%£87K12%£130K16%£174K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 46 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Imperial Leather Muscle Recovery Bergamot & Sea Minerals Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml**Imperial Leather**£4.12**4.7★1,038 rev](https://www.amazon.co.uk/dp/B0B1JHB425) [2**Imperial Leather Pampering Mallow & Rose Milk Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml**Imperial Leather**£4.14**4.8★1,018 rev](https://www.amazon.co.uk/dp/B0B1JJTPRN) [3**Dove Soothing Caring Bath Soak with moisturising cream almond cream & hibiscus for an indulgent bubble bath 450 ml**Dove**£2.18**4.7★1,237 rev](https://www.amazon.co.uk/dp/B08BZR14RW) [4**Imperial Leather Comforting Cotton Flower & Vanilla Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml**Imperial Leather**£4.55**4.6★658 rev](https://www.amazon.co.uk/dp/B0B1JGD6NB) [5**Imperial Leather Relaxing Lavender & Wild Iris Bath Soak Rich Indulgent Lather & Long Lasting Luxury Fragrance Vegan & Cruelty Free 4 x 500ml**Imperial Leather**£4.27**4.7★1,885 rev](https://www.amazon.co.uk/dp/B0B1JHVJHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary**Miniml**£2.86**634 rev5mo ago](https://www.amazon.co.uk/dp/B0GJFN8WFN) [**Imperial Leather Bergamot & Sea Minerals Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)**Imperial Leather**£5.15**65 rev6mo ago](https://www.amazon.co.uk/dp/B0GGRT7LBX) [**Imperial Leather Cotton Flower & Vanilla Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)**Imperial Leather**£5.32**65 rev6mo ago](https://www.amazon.co.uk/dp/B0GGRTDX7Z) [**Dirty Works Wave Me to Heaven Bubble Bath 500ml**Dirty Works**£3.31**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GFFX5FYW) [**SenSpa Relax & Calm Lavender Bath Soak - Vegan Bubble Bath for Women & Men Luxury Natural Bubble Bath Wash with Lavender Gifts for Her - Mens/Womens Luxury Bath Products with Magnesium - 200ml**SenSpa**£6.19**24 rev1y ago](https://www.amazon.co.uk/dp/B0FD4YS7ZF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Imperial Leather Bergamot & Sea Minerals Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)**Imperial Leather**£5.15**4.9★**▲ 338%**](https://www.amazon.co.uk/dp/B0GGRT7LBX) [**Imperial Leather Cotton Flower & Vanilla Body Wash Shower Gel Rich Creamy Lather & Long-lasting Luxury Fragrance Vegan & Cruelty Free (6 x 235ml)**Imperial Leather**£5.32**4.9★**▲ 305%**](https://www.amazon.co.uk/dp/B0GGRTDX7Z) [**Miniml Natural Body Wash & Bubble Bath - Calming Lavender 400ml 99.6% Natural Vegan & Cruelty-Free Cleanser with Pro-Vitamin B5 packaging may vary**Miniml**£2.86**4.4★**▲ 209%**](https://www.amazon.co.uk/dp/B0GJFN8WFN) [**BAYSTONE 1600 x 700mm Single Ended Straight Bath White Gloss Soaking Bathttub Acrylic Baths for Bathrooms Straight Square Adjustable Feet No Panel**BAYSTONE**£140.44**4.8★**▲ 145%**](https://www.amazon.co.uk/dp/B0CNRRG6PP) [**Dirty Works Wave Me to Heaven Bubble Bath 500ml**Dirty Works**£3.31**3.6★**▲ 131%**](https://www.amazon.co.uk/dp/B0GFFX5FYW)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**47%
*“Amazing scent”*
**Value For Money**21%
*“Amazing value”*
**Quality-Overall**8%
*“Excellent product”*
**Soft Feel**5%
*“Leaves skin soft”*
**Lather**3%
*“Great soap, lathers well and lovely smell, amazing value”*
**Moist/Dry**2%
*“doesnt dry out the skin”*
**Advertised Vs Actual Product**2%
*“Does what it says”*
**Comfort-Overall**2%
*“Very nice and comforting”*
**Size-Overall**1%
*“Perfect size”*
**Suitability Dry Skin**1%
*“It cleans well without drying my skin out”*
### **What buyers complain about **
**Smell**31%
*“Weird smell”*
**Value For Money**8%
*“The price is a bit high”*
**Leak-Proof**5%
*“The bottle of bubble bath leaked”*
**Quality-Overall**4%
*“cheap”*
**Dilute/Watery**4%
*“Somewhat diluted”*
**Allergies**3%
*“Had a skin reaction”*
**Thickness**3%
*“Not thick either”*
**Size-Overall**3%
*“I feel it is a tad on the small size too”*
**Ingredients-Overall**2%
*“aka cheap cleaning ingredient”*
**Durability**2%
*“it did not last long”*
### **Top return reasons **
**Leak-Proof**29%
**Smell**24%
**Value For Money**12%
**Advertised Vs Actual Product**6%
**Weight Heavy**6%
**Contamination**6%
**Size-Overall**6%
**Ethical Trade/Fair Trade**6%
**Moist/Dry**3%
**Water Resistance**3%
## **Common questions**
- **Is bubble bath profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 46 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the bubble bath niche?**
- 18 brands and 137 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in bubble bath?**
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.
- **When does demand for bubble bath peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the bubble bath niche?**
- Listings span £0.83–£140.44; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 3,762 reviews — the moat a new listing must climb.
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