---
title: "Search terms — brut deodorant for men - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/brut-deodorant-for-men/search-terms"
last_updated: "2026-07-21T10:15:00.581Z"
locale: en
meta:
  description: "brut deodorant for men shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "brut deodorant for men shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — brut deodorant for men - Flapen"
---

# **brut deodorant for men**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 47Growth 44Conversion 85Competition 67Returns 99Price range 27Avg price 42Brand share 3Review moat 67Quality gap 28

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****832.72**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£253K**

£253K/yr · 241K searches

**Growth**

**Okay****+15.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£11.01**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.69–£19.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand