---
title: "brut deodorant for men — £253K/yr Amazon United Kingdom Niche, Score 52/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/brut-deodorant-for-men"
last_updated: "2026-07-20T18:43:58.896Z"
locale: en
meta:
description: "brut deodorant for men shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "brut deodorant for men shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "brut deodorant for men — £253K/yr Amazon United Kingdom Niche, Score 52/100 - Flapen"
---
# **brut deodorant for men**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 47Growth 44Conversion 85Competition 67Returns 99Price range 27Avg price 42Brand share 3Review moat 67Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****832.72**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£253K**
£253K/yr · 241K searches
**Growth**
**Okay****+15.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£11.01**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.69–£19.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, brut deodorant for men is a £253K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£220K–£275K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **34%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **158 days**
## **Competition**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**185**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 88%
**Open market**
**0%**
- Brut82% - Unilever8% - beauty mix6% - SWYFT ESSENTIALS2% - Generic1% - MitoDirect1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — +15.3% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/brut-deodorant-for-men/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8K6%£15K9%£23K12%£30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 32 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brut Original Deodorant Spray 200ml Pack of 3 | Long-Lasting Freshness | Classic Masculine Fragrance | Daily Body Spray for Men**Brut**£7.55**4.7★338 rev](https://www.amazon.co.uk/dp/B0774ZGZLB) [2**BRUT Original Body Spray Deodorant Bundle 3 x 200ml**Brut**£7.62**4.7★148 rev](https://www.amazon.co.uk/dp/B076CVXFHG) [3**BRUT Deodorant 200ml & Original Aftershave 100ml Gift Set**Brut**£7.07**4.6★762 rev](https://www.amazon.co.uk/dp/B004E1C194) [4**Brut Original Eau De Toilette Spray 100 ml**Brut**£6.42**4.4★4,275 rev](https://www.amazon.co.uk/dp/B001EKUVT0) [5**Brut Original 2 Piece Gift Set: Aftershave 100ml - Deodorant Spray 200ml**Brut**£6.83**4.6★79 rev](https://www.amazon.co.uk/dp/B0DXQB9SN5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brut Original Mens ANTI-PERSPIRANT 200ml - Pack of 3**Generic**£9.34**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GXFFZ7YB) [**Brut Original 2 Piece Gift Set: Aftershave 100ml - Deodorant Spray 200ml**Brut**£6.83**79 rev1y ago](https://www.amazon.co.uk/dp/B0DXQB9SN5) [**Men Deodorants Body Spray Multipack 6 x 200ml Featuring BRUT Original Attraction Totale Musk Oceans Sport Style Anti-Perspirant Original for Long-Lasting Freshness and Confidence**MitoDirect**£19.15**25 rev1y ago](https://www.amazon.co.uk/dp/B0DMMB4GMK) [**BRUT Original Eau de Toilette & Blue Denim Aftershave Bundle 100ml Long-Lasting Fresh & Masculine Fragrance Gift Set**SWYFT ESSENTIALS**£16.78**21 rev1y ago](https://www.amazon.co.uk/dp/B0DKGCJ9W1) [**BRUT Deodorant Collection - 200ml Body Sprays Featuring BRUT Oceans Original Musk Attraction Totale and Sport Style for Long-Lasting Freshness and Confidence**beauty mix**£14.55**100 rev1y ago](https://www.amazon.co.uk/dp/B0DH575XZK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brut Original Mens ANTI-PERSPIRANT 200ml - Pack of 3**Generic**£9.34**5.0★**▲ 404%**](https://www.amazon.co.uk/dp/B0GXFFZ7YB) [**BRUT Original Body Spray Deodorant Bundle 3 x 200ml**Brut**£7.62**4.7★**▲ 223%**](https://www.amazon.co.uk/dp/B076CVXFHG) [**Brut Deodorant Body Spray Musk Long Duree 200ml SIX PACK by Brut**Brut**£13.09**4.7★**▲ 78%**](https://www.amazon.co.uk/dp/B01N0ZP1DX) [**3 x Brut Aftershave Men Original 100 ml**Brut**£14.87**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0774RD9S7) [**Brut Splash-On Original Fragrance for Men - 3.5 oz BR07013**Brut**£7.93**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B0015YMBX4)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“Great fragrance”*
**Value For Money**18%
*“Value for money”*
**Quality-Overall**14%
*“Overall, a reliable and affordable anti-perspirant that delivers consistent performance”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Durability**3%
*“Great value that lasts”*
**Gifting Purpose**3%
*“Xmas present”*
**Ease Of Use**1%
*“easy on Amazonsmels great”*
**Suitability Dry Skin**1%
*“great aftershave and body lotion”*
**Size-Overall**1%
*“Fit for purpose”*
**Ease Of Cleaning**1%
*“Cleanliness”*
### **What buyers complain about **
**Smell**48%
*“Smells like old brut”*
**Value For Money**6%
*“Found cheaper”*
**Strength**6%
*“Brut is nowhere near as strong as it was in the 70s”*
**Quality-Overall**6%
*“Not good quality”*
**Durability**6%
*“doesn't last long”*
**Leak-Proof**4%
*“2 are leaking”*
**Advertised Vs Actual Product**4%
*“Not As Described”*
**Dilute/Watery**2%
*“SMELLS NICE BUT RUNNY A BIT WATERY”*
### **Top return reasons **
**Leak-Proof**35%
**Smell**26%
**Advertised Vs Actual Product**18%
**Defective Material/Parts**9%
**Contamination**3%
**Color**3%
**Value For Money**3%
**Alcohol Content**3%
**Color Fading/Discoloration**3%
## **Common questions**
- **Is brut deodorant for men profitable to sell on Amazon United Kingdom?**
- The niche generates £253K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the brut deodorant for men niche?**
- 6 brands and 185 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in brut deodorant for men?**
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.2%.
- **When does demand for brut deodorant for men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the brut deodorant for men niche?**
- Listings span £3.69–£19.15; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.
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