---
title: "Brunette Shampoo — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/brunette-shampoo"
last_updated: "2026-08-05T22:44:39.730Z"
locale: en
meta:
description: "Niche score 46/100 · £73K/yr market · 110K searches/yr · £8.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £73K/yr market · 110K searches/yr · £8.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brunette Shampoo — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **brunette shampoo**
**Skip it**
A small market ($73K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 22Conversion 78Competition 54Returns 99Price range 23Avg price 24Brand share 21Review moat 48Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,677.13**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.66**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.00–£18.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£73K**
£73K/yr · 110K searches
According to Flapen's Amazon United Kingdom niche tracking, brunette shampoo is a £73K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brunette shampoo market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£69K–£87K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#472**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **52%**
- **Out of stock**
- **16.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**7%**
- John Frieda70% - Plantur 398% - PROVOKE7% - Wella Professionals4% - Multiple3% - Garnier2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -6.7% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep · busiest ÷ quietest = 8.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/brunette-shampoo/trend)
## **Top brunette shampoo search terms**
- **brunette shampoo**27K/yr-7.5%6.3% conv. - **brown shampoo**19K/yr-4.6%3.8% conv. - **john frieda brunette shampoo**9K/yr+1.5%12.6% conv. - **brown hair shampoo**9K/yr+0.5%3.9% conv. - **brunette shampoo and conditioner**9K/yr-28.7%9.1% conv. - **defy grey shampoo**10K/yr-25.3%8.7% conv. - **john frieda defy grey shampoo**7K/yr+8.2%7.6% conv. - **john frieda brunette**4K/yr+6.9%13.7% conv. - **coloured shampoo for brown hair**4K/yr+50.0%1.6% conv. - **john frieda defy grey**5K/yr-3.7%8.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/brunette-shampoo/search-terms)
## **Top brunette shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Frieda Brilliant Brunette Colour Vibrancy Shampoo 250ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine**John Frieda**£4.57**4.4★86 rev](https://www.amazon.co.uk/dp/B0GC7WC5L4) [2**John Frieda Midnight Brunette Colour Deepening Conditioner 250 ml Colour-Depositing Conditioner for Brown Hair**John Frieda**£4.48**4.3★291 rev](https://www.amazon.co.uk/dp/B096WJ96T8) [3**John Frieda Brilliant Brunette Colour Vibrancy Shampoo 500ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine**John Frieda**£7.42**4.4★53 rev](https://www.amazon.co.uk/dp/B0GFGFK9W1) [4**Plantur 39 Phyto caffeine shampoo colour brown 250 ml plus conditioner 150 ml for deeper brown against menopausal hair loss.**Plantur 39**£18.03**4.4★3,464 rev](https://www.amazon.co.uk/dp/B076GNGHPN) [5**PROVOKE Illuminex Touch Of Brunette Enhancing Shampoo and Conditioner Duo Pack 200ml Adds Vibrancy & Covers First Greys For Brunette Hair**PROVOKE**£8.13**4.1★1,018 rev](https://www.amazon.co.uk/dp/B0869B6FZR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Brilliant Brunette Shampoo & Conditioner 500ml x2. Brown Hair Care Duo with Colour Safe Wash Rich Shine Support and Colour Treated Hair Routine**John Frieda**£17.88**42 rev6mo ago](https://www.amazon.co.uk/dp/B0GFGFL92Q) [**John Frieda Brilliant Brunette Colour Vibrancy Shampoo 250ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine**John Frieda**£4.57**86 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7WC5L4) [**John Frieda Brilliant Brunette Colour Vibrancy Shampoo 500ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine**John Frieda**£7.42**53 rev6mo ago](https://www.amazon.co.uk/dp/B0GFGFK9W1) [**John Frieda Brilliant Brunette Colour Vibrancy Conditioner 250ml**John Frieda**£4.51**54 rev6mo ago](https://www.amazon.co.uk/dp/B0GC6Z4V75) [**John Frieda Brilliant Brunette Colour Vibrancy Conditioner 500ml**John Frieda**£7.27**39 rev6mo ago](https://www.amazon.co.uk/dp/B0GFG2Q9YG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes**Garnier**£7.87**4.0★**▲ 211%**](https://www.amazon.co.uk/dp/B0FXM1D26X) [**John Frieda Brilliant Brunette Shampoo & Conditioner 500ml x2. Brown Hair Care Duo with Colour Safe Wash Rich Shine Support and Colour Treated Hair Routine**John Frieda**£17.88**4.3★**▲ 191%**](https://www.amazon.co.uk/dp/B0GFGFL92Q) [**John Frieda Brilliant Brunette Colour Vibrancy Conditioner 250ml**John Frieda**£4.51**4.8★**▲ 147%**](https://www.amazon.co.uk/dp/B0GC6Z4V75) [**John Frieda Brilliant Brunette Colour Vibrancy Shampoo 500ml. Brown Hair Care with Tone Depositing Support for Rich Shine and Brunette Hair Routine**John Frieda**£7.42**4.4★**▲ 126%**](https://www.amazon.co.uk/dp/B0GFGFK9W1) [**John Frieda Brilliant Brunette Colour Vibrancy Conditioner 500ml**John Frieda**£7.27**4.6★**▲ 124%**](https://www.amazon.co.uk/dp/B0GFG2Q9YG)
**~~View all trending →~~**
## **What buyers say about brunette shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“Pleasant smell”*
**Soft Feel**10%
*“Leaves hair soft”*
**Color**8%
*“Keeps colour looking vibrant”*
**Quality-Overall**8%
*“Excellent product”*
**Suitability Colored Hair**5%
*“Good for coloured hair”*
**Value For Money**5%
*“Good value for money”*
**Brightness/Shine/Glow**5%
*“Adds shine”*
**Ease Of Use**5%
*“Easy to use”*
**Lather**4%
*“lathers up well”*
**Moist/Dry**3%
*“it doesn't dry my hair out”*
### **What buyers complain about **
**Color**15%
*“the colour is a bit orange”*
**Suitability Colored Hair**6%
*“The shampoo itself doesnt actually impart colour to your hair, only claims to enrich the natural brunette tones and highlights”*
**Value For Money**6%
*“Not worth it”*
**Moist/Dry**4%
*“it didnt leave my hair feeling as soft or moisturised as Id hoped”*
**Smell**4%
*“also it does not smell pleasant”*
**Size-Overall**3%
*“Tiny bottles”*
**Leak-Proof**2%
*“arrived with a bit of a leak”*
**Allergies**2%
*“Used it once after skin test was fine used ot again 2 weeks later had severe allergic reaction”*
**Hair Related**2%
*“Its not some miracle product that completely transforms your hair”*
**Quality-Overall**2%
*“The exact same cheap”*
### **Top return reasons **
**Color**35%
**Leak-Proof**18%
**Functionality-Overall**16%
**Suitability Colored Hair**7%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**5%
**Suitability Short Hair**4%
**Quality-Overall**2%
**Dilute/Watery**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is brunette shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 23 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the brunette shampoo niche?**
- 11 brands and 121 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in brunette shampoo?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.1%.
- **When does demand for brunette shampoo peak?**
- Demand peaks in Sep; the busiest month runs 8.9× the quietest.
- **What does it cost to enter the brunette shampoo niche?**
- Listings span £3.00–£18.50; the average listing price is £8.66 (sweet spot $15–$100). The average incumbent carries 1,677 reviews — the moat a new listing must climb.
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