---
title: "Brown Lip Liner — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/brown-lip-liner"
last_updated: "2026-08-09T10:46:26.689Z"
locale: en
meta:
description: "Niche score 37/100 · £53K/yr market · 196K searches/yr · £3.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £53K/yr market · 196K searches/yr · £3.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brown Lip Liner — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **brown lip liner**
**Skip it**
Prices mostly outside the sweet spot ($1.80–$5.18) — this niche doesn't clear our bar today.
Market size 13Growth 17Conversion 83Competition 22Returns 100Price range 0Avg price 8Brand share 35Review moat 24Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,676.79**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£53K**
£53K/yr · 196K searches
**Avg price**
**Bad****£3.04**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.80–£5.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brown lip liner is a £53K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brown lip liner market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£38K–£46K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**12%**
- Rimmel45% - NYX PROFESSIONAL MAKEUP13% - e.l.f.13% - Catrice Cosmetics8% - SLEEK5% - Collection4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -16.5% search growth over the last 90 days.
9K7KSpike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/brown-lip-liner/trend)
## **Top brown lip liner search terms**
- **brown lip liner**96K/yr-18.2%6.8% conv. - **dark brown lip liner**22K/yr-8.6%5.3% conv. - **lip liner brown**18K/yr-8.1%5.9% conv. - **nyx cold brew lip liner**11K/yr-21.5%1.1% conv. - **nyx nudetruffle lip liner**6K/yr+1.8%6.1% conv. - **dark lip liner**7K/yr-12.4%2.7% conv. - **brown lipliner**6K/yr-6.4%5.8% conv. - **rimmel brownie pie lip liner**7K/yr-40.8%23.3% conv. - **nyx lip liner cold brew**5K/yr-10.1%1.4% conv. - **nyx espresso lip liner**5K/yr-12.6%3.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/brown-lip-liner/search-terms)
## **Top brown lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rimmel Lasting Finish 8HR Lip Liner Brownie Pie Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g**Rimmel**£2.69**4.5★19,595 rev](https://www.amazon.co.uk/dp/B08CG1G7FV) [2**Cream Glide Lip Liner - Dark Cocoa**e.l.f.**£3.05**4.4★16,256 rev](https://www.amazon.co.uk/dp/B0CMYTMYHQ) [3**NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g**NYX PROFESSIONAL MAKEUP**£3.56**4.5★1,473 rev](https://www.amazon.co.uk/dp/B003N3M5Q8) [4**Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g**Rimmel**£2.86**4.5★19,595 rev](https://www.amazon.co.uk/dp/B08CFSS35N) [5**Catrice Plumping Lip Liner moisturizing/hydrating longlasting mattifying colour intense matte (0.35g)**Catrice Cosmetics**£2.32**4.4★1,197 rev](https://www.amazon.co.uk/dp/B0CPLZ99Q2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUA Makeup Academy Intense Colour Lip Liner Shade Obsession Highly Pigmented & Precise Definition**MUA**£1.83**83 rev1y ago](https://www.amazon.co.uk/dp/B0DS9M3TXM) [**e.l.f. Cream Glide Lip Liner Highly Pigmented Pencil for Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Espresso Martini**e.l.f.**£3.18**16,256 rev1y ago](https://www.amazon.co.uk/dp/B0F2XGHCD9) [**Thats Swell! Peptide Plumping Lip Liner Shade Hazelnut Haze | Features volumising ingredients**Barry M**£2.95**49 rev1y ago](https://www.amazon.co.uk/dp/B0DHLJY9JJ) [**OULAC Matte Brown Lip Liner Waterproof Lipliner Pencil Lasts 24H + Highly Pigmented Smooth and Smudge-proof Formula Contour Your Lips Vegan (03) Teddy**Oulac**£5.18**3,727 rev2y ago](https://www.amazon.co.uk/dp/B0D8KQ39MX) [**Beauty Forever Jumbo Lip Liner & Eyeliner Pencil with Sharpener Long lasting Creamy Formula 3gms (254 Dark Brown)**BF Beauty Forever**£2.96**135 rev2y ago](https://www.amazon.co.uk/dp/B0CZJ4PTMN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Catrice Plumping Lip Liner moisturizing/hydrating longlasting mattifying colour intense matte (0.35g)**Catrice Cosmetics**£2.32**4.4★**▲ 262%**](https://www.amazon.co.uk/dp/B0CPLZ99Q2) [**NYX Professional Makeup Slim Eye Pencil Creamy Long-Wearing Eyeliner with Bleed-Resistant Formula Precise Sharpenable Tip for Defined Eye Looks Shade: 820 Espresso**NYX PROFESSIONAL MAKEUP**£3.73**4.6★**▲ 147%**](https://www.amazon.co.uk/dp/B079ZX2QBD) [**NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g**NYX PROFESSIONAL MAKEUP**£3.56**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B003N3M5Q8) [**MUA Makeup Academy Intense Colour Lip Liner Shade Obsession Highly Pigmented & Precise Definition**MUA**£1.83**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B0DS9M3TXM) [**Rimmel Lasting Finish 8HR Lip Liner Brownie Pie Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g**Rimmel**£2.69**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B08CG1G7FV)
**~~View all trending →~~**
## **What buyers say about brown lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Beautiful colour”*
**Quality-Overall**13%
*“The quality of this lip liner is great”*
**Durability**8%
*“stays on all day”*
**Soft Feel**7%
*“it glides onto your lips smoothly and is blendable”*
**Ease Of Application**7%
*“the application is very easy”*
**Value For Money**7%
*“worth every penny”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Texture/Consistency-Overall**5%
*“Size and texture perfect”*
**Smudge Resistance**2%
*“it doesn't smudge”*
**Suitability Combination Skin**2%
*“such great lip liners”*
### **What buyers complain about **
**Color**22%
*“personally it's not dark enough for me because i expected a darker brown”*
**Durability**21%
*“doesnt last”*
**Allergies**8%
*“Allergic reaction”*
**Smudge Resistance**7%
*“Very sheer smudge easily”*
**Quality-Overall**3%
*“its cheap”*
**Oily/Greasy**2%
*“There is more oil than colour pigment”*
**Thickness**2%
*“But no matter how thickly you apply this”*
**Size-Overall**1%
*“However, it is quite small”*
**Ease Of Use**1%
*“at the start it can be hard to use”*
**Moist/Dry**1%
*“has a dry consistency”*
### **Top return reasons **
**Color**54%
**Product Condition**9%
**Quality-Overall**6%
**Advertised Vs Actual Product**6%
**Smell**4%
**Color Fading/Discoloration**4%
**Moist/Dry**3%
**Smudge Resistance**2%
**Durability**2%
**Ease Of Use**2%
## **Common questions**
- **Is brown lip liner profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 14 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the brown lip liner niche?**
- 11 brands and 40 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in brown lip liner?**
- Top complaints mined from reviews: Color, Durability, Allergies. The return rate is 0.1%.
- **When does demand for brown lip liner peak?**
- Demand peaks in Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the brown lip liner niche?**
- Listings span £1.80–£5.18; the average listing price is £3.04 (sweet spot $15–$100). The average incumbent carries 6,677 reviews — the moat a new listing must climb.
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