---
title: "Brow Stain — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/brow-stain"
last_updated: "2026-08-09T12:07:51.555Z"
locale: en
meta:
description: "Niche score 43/100 · £22K/yr market · 89K searches/yr · £8.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £22K/yr market · 89K searches/yr · £8.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brow Stain — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **brow stain**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 99Conversion 36Competition 13Returns 100Price range 0Avg price 25Brand share 0Review moat 20Quality gap 97
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+254.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£8.85**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****13,426.42**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£22K**
£22K/yr · 89K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.58–£14.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, brow stain is a £22K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brow stain market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£27K–£35K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Wonderskin87% - Rimmel5% - Maybelline5% - Eylure2% - KIMUSE2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — +254.2% search growth over the last 90 days.
6K4KBlack Friday '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/brow-stain/trend)
## **Top brow stain search terms**
- **wonderskin brow stain**45K/yr+666.2%3.4% conv. - **brow stain**16K/yr+95.1%1.7% conv. - **eyebrow stain**13K/yr+40.0%2.2% conv. - **wonderskin eyebrow stain**8K/yr+140.8%3.4% conv. - **wonderskin brow**4K/yr+155.8%3.1% conv. - **wonderskin eyebrow**3K/yr+47.8%3.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/brow-stain/search-terms)
## **Top brow stain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£7K40%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wonderskin Wonder Blading Brow Stain & Go Masque - Long Lasting Eye Brow Tint Transfer Proof and Smudge Proof Eyebrow Tint Stain (Blonde)**Wonderskin**£13.64**3.6★2,641 rev](https://www.amazon.co.uk/dp/B0CKBYQHZV) [2**Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Brunette)**Wonderskin**£9.87**3.6★1,170 rev](https://www.amazon.co.uk/dp/B0BG5X221R) [3**Wonderskin Wonder Blading Brow Stain & Go Masque - Long Lasting Eye Brow Tint Transfer Proof and Smudge Proof Eyebrow Tint Stain (Dark Brunette)**Wonderskin**£14.62**3.6★2,641 rev](https://www.amazon.co.uk/dp/B0CKBYBV61) [4**Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Black)**Wonderskin**£9.35**3.6★1,170 rev](https://www.amazon.co.uk/dp/B0BNC7HMLB) [5**Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Blonde)**Wonderskin**£9.33**3.6★1,170 rev](https://www.amazon.co.uk/dp/B0BG5NR5PV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rimmel WonderBond Brow Filler PeelOff Tint Medium Brown SemiPermanent Brow Tint with Biotin for Fuller Thicker Brows Waterproof & TransferProof 2in1 Tint & Brow Mask Vegan 7.7ml**Rimmel**£5.19**33 rev8mo ago](https://www.amazon.co.uk/dp/B0G151ZJS4) [**KIMUSE Eyebrow Gel Long Lasting Eye Brow Tint Waterproof Transfer-Proof Smudge-Proof Brow Gel 0.17oz**KIMUSE**£6.35**295 rev9mo ago](https://www.amazon.co.uk/dp/B0FNM5ZKSL) [**Wonderskin Wonder Blading Brow Stain & Go Masque - Long Lasting Eye Brow Tint Transfer Proof and Smudge Proof Eyebrow Tint Stain (Blonde)**Wonderskin**£13.64**2,641 rev2y ago](https://www.amazon.co.uk/dp/B0CKBYQHZV) [**Wonderskin Wonder Blading Brow Stain & Go Masque - Long Lasting Eye Brow Tint Transfer Proof and Smudge Proof Eyebrow Tint Stain (Dark Brunette)**Wonderskin**£14.62**2,641 rev2y ago](https://www.amazon.co.uk/dp/B0CKBYBV61) [**Wonderskin Wonder Blading Brow Stain & Go Masque - Long Lasting Eye Brow Tint Transfer Proof and Smudge Proof Eyebrow Tint Stain (Brunette)**Wonderskin**£14.74**2,641 rev2y ago](https://www.amazon.co.uk/dp/B0CKBTS8V3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIMUSE Eyebrow Gel Long Lasting Eye Brow Tint Waterproof Transfer-Proof Smudge-Proof Brow Gel 0.17oz**KIMUSE**£6.35**3.9★**▲ 46%**](https://www.amazon.co.uk/dp/B0FNM5ZKSL) [**Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Black)**Wonderskin**£9.35**3.6★**▲ 45%**](https://www.amazon.co.uk/dp/B0BNC7HMLB) [**Rimmel WonderBond Brow Filler PeelOff Tint Medium Brown SemiPermanent Brow Tint with Biotin for Fuller Thicker Brows Waterproof & TransferProof 2in1 Tint & Brow Mask Vegan 7.7ml**Rimmel**£5.19**3.1★**▲ 27%**](https://www.amazon.co.uk/dp/B0G151ZJS4) [**Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Blonde)**Wonderskin**£9.33**3.6★**▲ 22%**](https://www.amazon.co.uk/dp/B0BG5NR5PV) [**Wonderskin Dream Brow Eye Brow Gel Long Lasting Eyebrow Gel Water-resistant Transfer Proof Tinted Filler Eyebrow Mascara (Brunette)**Wonderskin**£9.87**3.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0BG5X221R)
**~~View all trending →~~**
## **What buyers say about brow stain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**25%
*“Easy to use”*
**Quality-Overall**15%
*“Great product, easy to use”*
**Color**12%
*“good colour”*
**Value For Money**9%
*“Good value for money”*
**Ease Of Application**8%
*“Done a few applications now and its an integral part of my routine”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Durability**3%
*“Works well for few weeks”*
**Eyelash Quality**3%
*“Definitely a must have for pretty eyebrows that are long lasting and smudge proof”*
**Stain Resistance**2%
*“Doesnt stain”*
**Suitability Colored Hair**2%
*“Good eyebrow dye kit”*
### **What buyers complain about **
**Color**35%
*“much darker than I thought”*
**Durability**9%
*“I put it on for 1 min came off completely”*
**Functionality-Overall**9%
*“Didn't work”*
**Quality-Overall**6%
*“Poor seller quality”*
**Value For Money**5%
*“Overpriced at £19”*
**Stain Resistance**4%
*“dosnt not stain”*
**Moist/Dry**4%
*“product was dry”*
**Ease Of Application**3%
*“Didnt like the applicator”*
**Smudge Resistance**2%
*“Small mercy that it also washed off after 1 day”*
**Adhesion/Stickiness**2%
*“Don't I'd stick to the gel”*
### **Top return reasons **
**Color**50%
**Functionality-Overall**13%
**Weight Light**7%
**Product Condition**7%
**Dilute/Watery**4%
**Quality-Overall**4%
**Adhesion/Stickiness**4%
**Defective Material/Parts**4%
**Material Quality**4%
**Advertised Vs Actual Product**4%
## **Common questions**
- **Is brow stain profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +254.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the brow stain niche?**
- 5 brands and 98 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in brow stain?**
- Top complaints mined from reviews: Color, Durability, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the brow stain niche?**
- Listings span £3.58–£14.74; the average listing price is £8.85 (sweet spot $15–$100). The average incumbent carries 13,426 reviews — the moat a new listing must climb.
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