---
title: "Boys Aftershave — £292K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/boys-aftershave"
last_updated: "2026-08-09T16:15:05.742Z"
locale: en
meta:
description: "Niche score 56/100 · £292K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £292K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Boys Aftershave — £292K/yr Amazon UK Niche (2026) - Flapen"
---
# **boys aftershave**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 34Conversion 62Competition 80Returns 98Price range 69Avg price 55Brand share 15Review moat 47Quality gap 48
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Good****£4.17–£38.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.58**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£292K**
£292K/yr · 424K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,820.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, boys aftershave is a £292K/yr Amazon United Kingdom market (424K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boys aftershave market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£315K–£377K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **61%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**272**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 78%
**Open market**
**5%**
- Beckham27% - Ted Baker24% - David Beckham20% - adidas16% - AIR-VAL INTERNATIONAL7% - Police1% - Open — no brand owns it (8 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 11.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/boys-aftershave/trend)
## **Top boys aftershave search terms**
- **david beckham aftershave**89K/yr+24.8%8.8% conv. - **ted baker aftershave for men**45K/yr+28.5%8.4% conv. - **david beckham**30K/yr+28.5%3.1% conv. - **david beckham perfume men**28K/yr-2.6%4.8% conv. - **boys aftershave**39K/yr-9.8%3.5% conv. - **ted baker perfume men**15K/yr+10.0%4.6% conv. - **adidas perfume for men**13K/yr-0.3%4.9% conv. - **boys aftershave gift sets kids**28K/yr-1.0%3.1% conv. - **boys perfume**14K/yr-12.5%2.5% conv. - **adidas aftershave men**12K/yr+14.3%10.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/boys-aftershave/search-terms)
## **Top boys aftershave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9K6%£18K9%£26K12%£35K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DAVID BECKHAM Beyond - Eau De Toilette for Him - Fougère Herbaceous Fragrance with Notes of Fresh Mojito Accord Black Pepper and Magnetic Patchouli - Long Lasting - 90ml**Beckham**£12.36**4.4★6,961 rev](https://www.amazon.co.uk/dp/B010SAC1YO) [2**DAVID BECKHAM Instinct - Eau de Parfum for Men - Vibrant Fragrance with Notes of Bergamot Cardamom and Patchouli - Long Lasting - 75ml**David Beckham**£11.01**4.5★963 rev](https://www.amazon.co.uk/dp/B0CD7KD7HQ) [3**Ted Baker M Eau De Toilette Mens Fragrance Fresh Citrus Spicy Scent with Mandarin Bergamot Black Pepper Amber Vetiver Musk Long Lasting EDT Spray for Men & Teens 2.5 fl oz / 75ml**Ted Baker**£9.85**4.5★1,677 rev](https://www.amazon.co.uk/dp/B00F12X5YK) [4**Adidas Ice Dive Eau de Toilette Citrus Fragrance With Notes of Peppermint and Lavender Long Lasting Fresh EDT 100ml**adidas**£4.78**4.6★1,589 rev](https://www.amazon.co.uk/dp/B0B359G6M1) [5**DAVID BECKHAM Instinct - Eau De Toilette For Men - Woody Aromatic Perfume With Notes Of Bergamot Star Anis Vetyver - Long-lasting - 75ml**Beckham**£13.06**4.5★13,298 rev](https://www.amazon.co.uk/dp/B000P3X8JC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ted Baker Tonics Collection for Men 3-Piece Eau de Toilette Gift Set Ag Silver Ag Gold Cu Copper Woody Fresh & Masculine Cologne Fragrance Trio for Day & Night Wear 3 x 100ml**Ted Baker**£18.56**222 rev9mo ago](https://www.amazon.co.uk/dp/B0DCC7B7F6) [**Ted Baker Skinwear Limited Edition Mens Eau de Toilette Fresh Citrus Woody Cologne with Lime Bergamot & Sandalwood Long Lasting Masculine Fragrance for Him 100ml**Ted Baker**£10.49**454 rev1y ago](https://www.amazon.co.uk/dp/B0DSLPSQPR) [**Minecraft Children Eau de Toilette Natural Perfume Spray | Vegan Cruelty-Free Dermatologically Tested EDT Spray for Kids & Teens | Stain-Free Perfume | Safe Daily Fragrance Gift 30ml**AIR-VAL INTERNATIONAL**£8.92**148 rev1y ago](https://www.amazon.co.uk/dp/B0DBWB7MD4) [**adidas Vibes Full Recharge Eau de Parfum For All Uplifting and Invigorating Long Lasting Fragrance Cedar leaf and Clary Sage 100ml**adidas**£11.02**199 rev2y ago](https://www.amazon.co.uk/dp/B0D5RJH7TM) [**DAVID BECKHAM Instinct - Eau de Parfum for Men - Vibrant Fragrance with Notes of Bergamot Cardamom and Patchouli - Long Lasting - 75ml**David Beckham**£11.01**963 rev2y ago](https://www.amazon.co.uk/dp/B0CD7KD7HQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Vibes Full Recharge Eau de Parfum For All Uplifting and Invigorating Long Lasting Fragrance Cedar leaf and Clary Sage 100ml**adidas**£11.02**4.4★**▲ 421%**](https://www.amazon.co.uk/dp/B0D5RJH7TM) [**DAVID BECKHAM Instinct - Eau De Toilette For Men - Woody Aromatic Perfume With Notes Of Bergamot Star Anis Vetyver - Long-lasting - 75ml**Beckham**£13.06**4.5★**▲ 163%**](https://www.amazon.co.uk/dp/B000P3X8JC) [**David Beckham Respect Eau De Toilette for Men 90 ml**Beckham**£13.98**4.7★**▲ 95%**](https://www.amazon.co.uk/dp/B0744F1VTV) [**David Beckham Classic Homme Eau de Toilette**Beckham**£11.68**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B0BNXYXJMT) [**David Beckham Classic Homme Eau de Toilette For Him - Mens Fragrance Woody Spicy Fragrance 50 ml**Beckham**£9.01**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B0BRN3B9DM)
**~~View all trending →~~**
## **What buyers say about boys aftershave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Long lasting fragrance”*
**Value For Money**18%
*“Excellent price”*
**Quality-Overall**6%
*“Good quality with nice scent”*
**Gifting Purpose**5%
*“Great gift for my son”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**2%
*“wearability is good, lasts a while, bottle size is pretty good”*
**Size-Overall**2%
*“Great size”*
**Ease Of Use**1%
*“Overall, its okay for quick use”*
**Suitability Combination Skin**0%
*“Love Ted Baker aftershave not too harsh on my skin not overpowering”*
**Design-Overall**0%
*“Design & Portability”*
### **What buyers complain about **
**Smell**42%
*“Smells awful”*
**Durability**15%
*“Doesnt last”*
**Strength**6%
*“not very strong”*
**Quality-Overall**5%
*“Cheap”*
**Value For Money**4%
*“Too expensive”*
**Size-Overall**4%
*“Terrible sizes”*
**Advertised Vs Actual Product**2%
*“Just ok. Product presentation different from what has been advertised”*
**Ingredients-Overall**1%
*“Please don't buy this is poison”*
**Hair Styling**1%
*“It's alright, it just spell like after shave kinda - Just not my style”*
**Material Quality**1%
*“Cheap material used”*
### **Top return reasons **
**Size-Overall**34%
**Smell**28%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Value For Money**4%
**Defective Material/Parts**3%
**Durability**2%
**Functionality-Overall**2%
**Leak-Proof**2%
**Material Quality**2%
## **Common questions**
- **Is boys aftershave profitable to sell on Amazon United Kingdom?**
- The niche generates £292K/yr across 51 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the boys aftershave niche?**
- 14 brands and 272 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in boys aftershave?**
- Top complaints mined from reviews: Smell, Durability, Strength. The return rate is 0.4%.
- **When does demand for boys aftershave peak?**
- Demand peaks in Nov–Dec; the busiest month runs 11.1× the quietest.
- **What does it cost to enter the boys aftershave niche?**
- Listings span £4.17–£38.74; the average listing price is £12.58 (sweet spot $15–$100). The average incumbent carries 1,821 reviews — the moat a new listing must climb.
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